TAGGRS
Dutch server-side tagging on a proprietary server network spread over six European countries, with a free tier and ISO 27001 certification
Quick Overview
| Company | TAGGRS B.V. |
|---|---|
| Category | Server-Side Tagging and Tag Management |
| Headquarters | Heerenveen, Netherlands |
| Founded | 2022 |
| EU Presence | Yes - Netherlands (EU) |
| Data Location | Own server network in the Netherlands, Germany, Belgium, France, Sweden and Norway; the customer picks a region |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | sGTM hosting, Meta CAPI gateway, custom subdomain, cookie recovery, PII anonymizer, consent approval graph, multi-domain, template gallery, shop plugins |
| Pricing | Free up to 10,000 requests per month; Basic from €22 per month (750,000 requests), Pro from €57 (3,000,000), Ultimate from €127 (10,000,000); Enterprise on request |
| Best For | Agencies and shops that want EU-owned servers instead of Google Cloud and clear plan prices |
| Replaces | Google Tag Manager server containers on Google Cloud, Stape-style hosting |
Detailed Review
TAGGRS sells two hosted products: a server-side GTM container and a Meta Conversions API gateway. The infrastructure page says it runs on TAGGRS' own servers and not on Google's cloud, spread across the Netherlands, Germany, Belgium, France, Sweden and Norway.
The company is TAGGRS B.V., which the security page names as ISO/IEC 27001:2022 certified by DEKRA (last evaluated February 2025). Its address is K R Poststraat 131, 8448 EB Heerenveen.
Plans by Request Volume
The price page shows a free plan at 10,000 requests per month and then Basic, Pro and Ultimate with 750,000, 3,000,000 and 10,000,000 requests. The figures depend on the annual or monthly toggle and on whether the site is a website or a webshop. Enterprise is custom with unlimited requests.
Each account is meant for one website; extra subdomains go through the multi-domain tool, which starts on Pro. The FAQ states that refunds are not given, with the free plan offered for testing instead.
Features That Come With Every Plan
Custom subdomain, an enhanced tracking script, cookie recovery against the 7-day Safari limit, a PII anonymizer and data enrichment are ticked on every plan. The consent approval graph starts at Basic, and a dedicated account manager at Ultimate.
The comparison page against Stape describes a request-log and bot-traffic dashboard on Pro and above, which points to monitoring being part of the product, though that page is the vendor's own comparison.
Shops and Agencies
Plugins are listed for Shopify, WooCommerce, Magento, PrestaShop, Shopware and Lightspeed, which is a long list of shop platforms. Agencies get consolidated invoicing and a partner programme, with a white-label login from 100 clients.
Limitations to Consider
The pricing page shows several price columns for the same plan, so check the exact figure for your site type before budgeting. No refunds are offered, one account covers one website, and the legal terms page could not be read as plain text. Not seen: the review rests on the vendor's public pages, not on a hands-on test.
Who Should Use TAGGRS
Agencies and online shops that want a Dutch vendor on its own EU servers, with a free tier to test first.
Pros and Cons
Pros
- Own server network in six European countries
- ISO 27001 certificate stated with auditor and date
- Free plan with 10,000 requests
- Plugins for six shop platforms
- Partner programme with consolidated invoicing
Cons
- Prices vary by billing toggle and site type
- No refunds
- One account per website unless multi-domain is used
- Multi-domain only from Pro
Alternatives to TAGGRS
Other European server-side tagging and tag management worth comparing before you decide:
Addingwell
France · Managed server-side GTM hosting with consent data attached to events
Measurebase
Netherlands · Amsterdam-hosted sGTM with nightly tracking audits and flat plans
JENTIS
Austria · Viennese hybrid tag manager that runs client and server tags together
owntag
Germany · Hamburg-run sGTM hosting with one price and EU-only infrastructure
See all European server-side tagging and tag management or compare them directly against Google Tag Manager server containers on Google Cloud on our alternatives page.
Frequently Asked Questions
The European tracking page states a dedicated server network across the Netherlands, Germany, Belgium, France, Sweden and Norway, and clients choose a region. The infrastructure page says it does not depend on Google's cloud.
Yes. A free account covers up to 10,000 requests per month, renewed monthly. Paid plans begin with Basic at 750,000 requests.
The security page states that TAGGRS B.V. holds ISO/IEC 27001:2022 certification awarded by DEKRA, with the last evaluation in February 2025.