Measurebase
Netherlands-hosted server-side GTM with a nightly tracking audit, Click ID restoration and plans that differ only in volume, domains and log retention
Quick Overview
| Company | Dash Forward (trading as Measurebase) |
|---|---|
| Category | Server-Side Tagging and Tag Management |
| Headquarters | Elst (Gelderland), Netherlands |
| Founded | Not stated |
| EU Presence | Yes - Netherlands (EU) |
| Data Location | Amsterdam, Netherlands, on infrastructure operated by Measurebase |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | sGTM hosting, same-origin tracking, Cookie Keeper, Click ID Restorer, data enrichment, IP anonymization, bot filtering, nightly audit, alerts, MCP assistant |
| Pricing | Free to 15,000 requests per month; Solo €16, Growth €28, Scale €40, Business €60 per month; Enterprise custom; yearly billing saves 20% |
| Best For | Small and mid-sized sites that want all features at every price point and a hosted audit |
| Replaces | Self-run server GTM containers, Google Cloud Run tagging servers |
Detailed Review
Measurebase runs a tagging server on a subdomain you control, inside infrastructure it operates in the Netherlands. The terms state that it hosts the transport layer while you decide what your own tags collect and where they send it.
The contracting party named in the terms is Dash Forward, trading as Measurebase, Denarius 55, 6661 SV Elst, KVK 91017408. Accounts can also be billed through Shopify.
One Feature Set, Six Sizes
The pricing page states that no feature is locked to a higher plan. Free covers 15,000 requests and one domain with three days of logs; Solo adds 500,000 requests, Growth 1,000,000 requests for up to three domains, Scale 2,000,000 for five and Business 5,000,000 for ten, with log retention rising from 7 to 30 days.
Beyond 10 domains or 5 million requests the price is custom and includes an account manager.
Audits and Fixes
A nightly audit with a site crawl checks the tracking setup, proposes fixes in your own GTM workspace and sends alerts to email, the dashboard and Slack. The vendor lists over 100 daily checks on its homepage.
The power-ups include Cookie Keeper, Click ID Restorer for gclid and msclkid in Safari, IP anonymization and bot filtering. Profit tracking (POAS) is marked on request.
Where It Fits
With a free tier, public prices from €16 and one fixed feature list, it is easy to compare against larger request-based vendors. The trade-off is a smaller company and a shorter public track record, as the pages name no customers.
Limitations to Consider
The pages read name no customers or founding year, the company is small, and the Auto Grant Consent power-up is described as testing only, so consent still depends on your own consent banner. Profit tracking is on request. Not seen: the review rests on the vendor's public pages, not on a hands-on test.
Who Should Use Measurebase
Marketers and agencies with a handful of sites who want a Dutch host, clear flat prices and automated tracking checks.
Pros and Cons
Pros
- Every feature on every plan, including Free
- Hosting in Amsterdam stated on the pricing page
- Nightly audit with fixes proposed in your GTM workspace
- Flat multi-domain plans up to ten domains
- EU-law DPA included on all plans
Cons
- No customers or founding year named on the pages read
- Request logs kept only 3 to 30 days
- Profit tracking only on request
- Small vendor compared with the enterprise platforms
Alternatives to Measurebase
Other European server-side tagging and tag management worth comparing before you decide:
Addingwell
France · Managed server-side GTM hosting with consent data attached to events
TAGGRS
Netherlands · Dutch sGTM hosting on its own server network, ISO 27001 certified
JENTIS
Austria · Viennese hybrid tag manager that runs client and server tags together
owntag
Germany · Hamburg-run sGTM hosting with one price and EU-only infrastructure
See all European server-side tagging and tag management or compare them directly against Self-run server GTM containers on our alternatives page.
Frequently Asked Questions
The pricing and homepage state hosting in Amsterdam, and the terms say the tagging servers run on infrastructure Measurebase operates in the Netherlands.
Up to 15,000 requests per month, one domain, three-day request logs, the nightly audit and all power-ups, since the pricing page says plans differ only in volume, domains and retention.
No. It hosts the server-side container and connects to your own GTM workspace, so tags are still built in Google Tag Manager.