Sirdata sGTM
Paris-based sGTM hosting on Scaleway and Hetzner with a GTM-Helper script layer, usage-based pricing and unlimited domains
Quick Overview
| Company | Sirdata SAS |
|---|---|
| Category | Server-Side Tagging and Tag Management |
| Headquarters | Paris, France |
| Founded | 2012 |
| EU Presence | Yes - France (EU) |
| Data Location | Scaleway (France) and Hetzner (Germany), with redundant infrastructure in France, Germany and the Netherlands |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | sGTM hosting, GTM-Helper, advanced ad-blocker bypass, script optimization, data enrichment, statistics monitoring, unlimited domains, partner programme |
| Pricing | Smart plan from €80 per month with annual commitment (usage-based from €0), 14-day free trial; extra GTM container €29 per month; Enterprise and Partner custom |
| Best For | Publishers and agencies that want French hosting on European providers and many domains |
| Replaces | Self-run server GTM on Google Cloud |
Detailed Review
Sirdata began in Paris in 2012 and is better known for its consent platform ABconsent and audience data. The sGTM service is its tagging line, and the pitch is hosting that only uses European providers.
The legal notice names Sirdata SAS, 20 rue Saint-Fiacre, 75002 Paris, RCS Paris 790 193 924. The FAQ states that servers are managed by Scaleway, part of the French Iliad Group, and by Hetzner, a German operator.
Two Components
The offer has two parts: the GTM server hosting and GTM-Helper, an extra layer that rewrites scripts on top of URL rewriting, reorders data in the data layer, and groups loading of the CMP, GTM and Consent Mode v2. GTM-Helper is described as working with other hosts too, including Google Cloud and Addingwell.
The site claims faster page loads and higher measured traffic, which are vendor figures.
Pricing Structure
The Smart plan is usage-based, shown as from €0 per month, with a calculator from 10,000 up to 50 million requests, a 14-day trial and unlimited domains. The comparison table gives Smart as from €80 per month with an annual commitment. One GTM container is included and each additional one costs €29 per month.
Support response time on Smart is stated as three days, with faster response on Enterprise.
Hosting Detail
Because the company names its two infrastructure providers and the countries, the data-location question has a concrete answer, unlike vendors that only say EU. The Partner plan gives agencies a free ABconsent CMP and free compliance audits for clients.
Limitations to Consider
The 'from €0' headline and the €80 annual figure sit side by side, so confirm the real cost in the calculator. Support response on the Smart plan is three days, and the service is a small part of a company focused on data and consent. Not seen: the review rests on the vendor's public pages, not on a hands-on test.
Who Should Use Sirdata sGTM
French and European publishers and agencies that want named European hosts and one vendor for consent and tagging.
Pros and Cons
Pros
- Hosts named: Scaleway and Hetzner
- Unlimited domains on every plan
- 14-day free trial
- GTM-Helper works with other hosts too
- Partner plan with free ABconsent CMP
Cons
- Three-day support response on Smart
- Extra containers cost €29 per month
- Pricing page mixes usage-based and annual figures
- Not a standalone tag manager
Alternatives to Sirdata sGTM
Other European server-side tagging and tag management worth comparing before you decide:
Addingwell
France · Managed server-side GTM hosting with consent data attached to events
TAGGRS
Netherlands · Dutch sGTM hosting on its own server network, ISO 27001 certified
Measurebase
Netherlands · Amsterdam-hosted sGTM with nightly tracking audits and flat plans
JENTIS
Austria · Viennese hybrid tag manager that runs client and server tags together
See all European server-side tagging and tag management or compare them directly against Self-run server GTM on Google Cloud on our alternatives page.
Frequently Asked Questions
The FAQ names Scaleway, part of the French Iliad Group, and Hetzner, a German operator, with redundant infrastructure in France, Germany and the Netherlands.
It is an additional processing layer that rewrites scripts to resist ad blockers, enriches data and groups loading of the consent banner and GTM. It can run with other hosts.
Yes. The pricing page offers a 14-day free trial and a usage-based Smart plan.