ProdPad
British product management platform that links customer feedback to ideas, objectives and roadmaps, hosted on AWS in Ireland
Quick Overview
| Company | CreateShift Limited (ProdPad) |
|---|---|
| Category | Customer Feedback Software |
| Headquarters | Hove, United Kingdom |
| Founded | 2012 |
| EU Presence | Yes - United Kingdom (UK) |
| Data Location | AWS EU (Ireland) region |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Feedback management, idea management, roadmaps, OKRs, backlog workflow, automations, Signals theme detection, AI CoPilot, integrations |
| Pricing | Module-based pricing, see website; trial of at least 7 days; 20% off for annual payment |
| Best For | Product managers who want feedback, ideas and roadmaps handled in one product management tool |
| Replaces | Productboard, Aha!, Canny |
Detailed Review
ProdPad is a product management platform in which feedback is one input among ideas, objectives and roadmaps. The terms of service state that the service is provided by CreateShift Limited, a company registered in England and Wales under number 8092272 with its registered office in Hove.
The about page traces the product to 2012, when its founders, both product managers, built a tool to replace spreadsheets and slide decks.
Feedback Feeds Ideas
ProdPad's feature pages describe feedback management that is tied to ideas, with a Signals feature that surfaces themes in incoming feedback. Reviewers can be invited without cost and can add and edit their own ideas and feedback.
That structure suits a team that treats a request as the start of a backlog item, not as a vote count.
Hosting and Security
The security page states that ProdPad is hosted on Amazon Web Services in the EU (Ireland) region, with data encrypted at rest using AES-256 keys and in transit, and nightly snapshots kept for 30 days.
Pricing Is Built from Modules
The pricing page asks you to select modules to build a package, and the amounts are not in the server-rendered text, so check the page for current figures. It states at least 7 days of trial, extendable past 30 days by completing tasks, and a 20% discount for annual card payment.
Limitations to Consider
ProdPad is a product management tool first, so a team that only wants a public voting board will find the idea and OKR structure heavy. Pricing is built from modules and is not published as fixed amounts in the page text, and the contracting entity is in the UK, outside the EU. For a lighter board, Sleekplan or Fider fit better.
Who Should Use ProdPad
Product management teams in the UK and EU that want feedback, ideas, OKRs and roadmaps in one tool and an English company as the vendor.
Pros and Cons
Pros
- Feedback linked to ideas and roadmaps
- Hosted on AWS EU (Ireland), stated on its security page
- Free reviewer seats for stakeholders
- Signals feature groups feedback themes
- Operating since 2012
Cons
- More workflow than a voting board needs
- Pricing not shown as fixed amounts in page text
- UK entity, outside the EU
- No self-hosting
Alternatives to ProdPad
Other European customer feedback software worth comparing before you decide:
Featurebase
Estonia · Feedback board, roadmap and changelog in one helpdesk subscription
Sleekplan
Germany · Munich feedback boards with unlimited tracked users on every plan
Usersnap
Austria · Visual feedback and bug reports captured from a website widget
Productlane
Germany · Support inbox with a feature request portal wired to Linear
See all European customer feedback software or compare them directly against Productboard on our alternatives page.
Frequently Asked Questions
The ProdPad security page states that it is hosted on Amazon Web Services in the EU (Ireland) region.
It manages feedback, but as part of a product management workflow with ideas, objectives and roadmaps rather than only as a public voting portal.
The terms of service name CreateShift Limited, registered in England and Wales under number 8092272.