PR.co
Amsterdam PR platform with an online newsroom, contact CRM, email outreach and reporting, sold on quoted plans
Quick Overview
| Company | PR.co B.V. |
|---|---|
| Category | PR and Media Monitoring Software |
| Headquarters | Amsterdam, Netherlands |
| Founded | 2014 |
| EU Presence | Yes - Netherlands (EU) |
| Data Location | Not stated on the pages checked |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Online newsroom, PR CMS, multilingual newsroom, CRM and email sending, newsletter subscribers, digital asset management, Zapier integration, AI agent, media monitoring |
| Pricing | Start, Scale and Enterprise plans on request; free trial on Start |
| Best For | Brands that run PR in several markets or languages and want newsroom, outreach and reporting together |
| Replaces | Cision (newsroom and outreach parts) |
Detailed Review
PR.co describes itself as one platform for the whole PR workflow, from newsroom to outreach to reporting. The company says it has helped PR teams since 2014, and its roots are in Amsterdam although the team now works fully remote across six countries in Europe and South America.
The contracting entity is PR.co B.V., a Dutch limited liability company registered in Amsterdam under company number 34362319, and its terms refer to the laws of the Netherlands.
Three Plans, All Quoted
Start is aimed at teams managing PR for a single market or brand: one online newsroom, up to two languages, one user, up to 1,000 contacts and 1,000 emails a month. Scale is for growing brands working across borders, with up to five languages, collaboration and approvals, sending from your own domain, a dedicated account manager and team training.
Enterprise targets corporate communications, PR and investor relations. None of the plans shows a price on the pricing page; each has a quote button, and Start also offers a free trial.
Newsroom First
The core is an online newsroom with a PR CMS, digital asset management and a Zapier integration. Content suggestions, social media posts and an AI agent sit on top, according to the plan table.
That makes it closer to a publishing and CRM tool than to a clipping service.
Media Monitoring Is New
The homepage flags media monitoring as a new module. The pages checked do not say which media types it covers or how it is priced, so treat it as an early addition rather than a mature monitoring product.
Limitations to Consider
No price is public, which makes comparison with Prezly and Mynewsdesk harder. Start is limited to one market, one user and 1,000 contacts. Media monitoring is marked as new and its coverage is not described, so established monitoring vendors such as Vuelio or Landau Media go deeper there.
Who Should Use PR.co
Communications teams at European brands that publish in several languages and want newsroom, contacts and outreach in one Dutch-run platform.
Pros and Cons
Pros
- Online newsroom with up to five languages on Scale
- Dutch company with Dutch-law terms
- CRM and email sending in the same tool
- Free trial on Start
- Zapier integration
Cons
- No public prices
- Start limited to one market and one user
- Media monitoring module is new
- Data-hosting region not stated
Alternatives to PR.co
Other European pr and media monitoring software worth comparing before you decide:
Prezly
Belgium · Branded newsrooms, media lists and email pitching in one tool
Mynewsdesk
Sweden · Press release distribution, journalist database and media monitoring
Landau Media
Germany · Berlin media monitoring and press review with published packages
news aktuell
Germany · Hamburg press release distribution with a DACH media directory
See all European pr and media monitoring software or compare them directly against Cision (newsroom and outreach parts) on our alternatives page.
Frequently Asked Questions
The pricing page lists three plans, Start, Scale and Enterprise, and each has a quote button instead of a price. Start also offers a free trial.
The homepage lists media monitoring as new. The pages checked do not describe its sources or pricing, so confirm scope in a demo.
Yes. PR.co B.V. is registered in Amsterdam in the Netherlands, and its privacy statement names the Dutch company and the GDPR.