Mynewsdesk
Stockholm PR platform that bundles press release distribution, a journalist database and media monitoring
Quick Overview
| Company | Mynewsdesk AB |
|---|---|
| Category | PR and Media Monitoring Software |
| Headquarters | Stockholm, Sweden |
| Founded | 2003 |
| EU Presence | Yes - Sweden (EU) |
| Data Location | Not stated on the pages checked |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Press release distribution, newsroom, journalist database, journalist matching, media monitoring (news, social, podcasts, radio, TV, YouTube, TikTok), brand and coverage reports, share of voice and sentiment |
| Pricing | Single press release EUR 619 excl. VAT; GO monthly plan and monitoring plans via sales; 10-day free trial |
| Best For | Nordic and European communicators who want distribution and monitoring from one vendor |
| Replaces | Cision, Meltwater (distribution and monitoring) |
Detailed Review
Mynewsdesk was founded in Sweden in 2003 and sells three connected parts: PR distribution, media monitoring, and analysis and reporting. The company says it serves more than 4,000 communication teams and has over a million journalists in its media database.
The privacy policy names Mynewsdesk AB, corporate registration number 556634-1276, at Katarinavägen 17 in Stockholm as the company handling user data.
Distribution With a Pay-Once Option
Publishing is organised around press releases, a newsroom and audience management, with journalist matching and performance analytics. Besides subscriptions there is a single press release for EUR 619 excluding VAT, paid by card in the tool, with no subscription to cancel.
A monthly plan called GO covers distribution and can be bought directly in the tool, including during the 10-day trial. The trial does not include sending a press release.
Monitoring and Reports
Monitoring covers online and social sources, podcasts, radio, TV, YouTube and TikTok, plus paywalled sources, with keyword and boolean searches, real-time alerts and email reports. The plan comparison on the pricing page lists three brand searches and ten boolean and keyword searches as included on one tier.
Reports calculate reach, share of voice and sentiment and can benchmark you against chosen competitors.
Bundle or Buy Separately
Distribution, monitoring and reporting can be bought together or separately, and the sales team assembles the mix. Prices for the larger plans are not on the pricing page.
Limitations to Consider
Subscription prices for distribution beyond GO and for monitoring are available only through sales, and a single release at EUR 619 adds up quickly for frequent senders. The free trial does not allow publishing. Data location is not stated on the pages checked. For deep monitoring in German-speaking markets, Landau Media or pressrelations are more specialised.
Who Should Use Mynewsdesk
European communications teams, especially in the Nordics and DACH, that want one vendor for release distribution, a journalist database and monitoring.
Pros and Cons
Pros
- Distribution, monitoring and reporting in one platform
- Single press release without a subscription
- Five interface languages
- Swedish company with named registration number
- Covers podcasts, TV, radio and TikTok in monitoring
Cons
- Larger plan prices on request
- EUR 619 per single release
- Trial cannot publish a release
- Data location not stated
Alternatives to Mynewsdesk
Other European pr and media monitoring software worth comparing before you decide:
Prezly
Belgium · Branded newsrooms, media lists and email pitching in one tool
PR.co
Netherlands · Amsterdam PR platform with newsroom, CRM and outreach
Landau Media
Germany · Berlin media monitoring and press review with published packages
news aktuell
Germany · Hamburg press release distribution with a DACH media directory
See all European pr and media monitoring software or compare them directly against Cision on our alternatives page.
Frequently Asked Questions
Yes. A single release costs EUR 619 excluding VAT, paid by card in the tool, with no subscription.
Its product page lists news, social, audio and video, including podcasts, radio, TV, YouTube and TikTok, plus paywalled sources.
Yes. Mynewsdesk AB is registered in Stockholm, Sweden, and was founded there in 2003.