news aktuell
Hamburg press release distributor with a media directory, mailing tool and dpa-network reach for German-speaking markets
Quick Overview
| Company | news aktuell GmbH |
|---|---|
| Category | PR and Media Monitoring Software |
| Headquarters | Hamburg, Germany |
| Founded | Not stated |
| EU Presence | Yes - Germany (EU) |
| Data Location | Not stated on the pages checked |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | ots distribution via news agencies, Presseportal newsroom, zimpel media directory and distribution lists, integrated mailing tool, voices video statements, Native Ads, ots Display Ads, optional cross-media monitoring |
| Pricing | Kickstart from EUR 230/month (6-month package); zimpel Einsteiger from EUR 1,450; voices Einsteiger from EUR 1,590 |
| Best For | Companies that mainly address German-speaking media and want agency-grade distribution |
| Replaces | Cision, PR Newswire (DACH distribution) |
Detailed Review
news aktuell sells a small family of PR tools. ots places press releases through news agencies into editorial systems, zimpel manages a media directory with distribution lists and a mailing tool, and voices distributes personal video statements through the dpa network.
The imprint names news aktuell GmbH in Hamburg, registered at the Hamburg court under HRB 127245, and lists Mittelweg 144 in Hamburg as a business address.
Distribution Through Agencies
The vendor describes ots as bringing content through news agencies directly into the editorial systems of relevant media. Releases can also be published in the Presseportal, which the vendor says gives them search-engine visibility, and extended with Native Ads on partner media sites or Display Ads on more than 11,000 digital out-of-home screens.
Optional cross-media monitoring from ARGUS is offered alongside ots.
A Media Directory You Can Test
zimpel gives access to a full media directory, lets you build your own distribution lists and send mailings from the tool. The zimpel Einsteiger package lets you test it for up to three months, from EUR 1,450.
The Kickstart package, from EUR 230 a month on a six-month term, includes lists with up to 2,000 specialist media contacts for the DACH region, the mailing tool and one free ots distribution, and can be cancelled after six months.
Video Statements
voices is a separate product for personal video statements of about 60 seconds in vertical format, distributed through the news aktuell network and social channels. The starter package begins at EUR 1,590.
Limitations to Consider
The package model is built around the DACH region: the Kickstart lists are described as specialist media contacts for Germany, Austria and Switzerland. The site is primarily in German with an English switch, prices are per package rather than per month for most starters, and monitoring is an optional extra from another brand rather than a core product. For monitoring-first needs see Landau Media.
Who Should Use news aktuell
Companies and agencies that need press release distribution and media lists for German-speaking markets and prefer a German provider.
Pros and Cons
Pros
- Distribution through news agencies into newsroom systems
- Media directory with mailing tool
- Kickstart package from EUR 230 a month
- Presseportal for search visibility
- German company with registered court entry
Cons
- DACH-focused contact lists
- Mostly German-language site
- Monitoring is optional and from another brand
- Several starter packages cost over EUR 1,400
Alternatives to news aktuell
Other European pr and media monitoring software worth comparing before you decide:
Prezly
Belgium · Branded newsrooms, media lists and email pitching in one tool
PR.co
Netherlands · Amsterdam PR platform with newsroom, CRM and outreach
Mynewsdesk
Sweden · Press release distribution, journalist database and media monitoring
Landau Media
Germany · Berlin media monitoring and press review with published packages
See all European pr and media monitoring software or compare them directly against Cision on our alternatives page.
Frequently Asked Questions
ots distributes press releases through news agencies into the editorial systems of media. It can be combined with the Presseportal, Native Ads and Display Ads.
The Kickstart package starts at EUR 230 a month on a six-month term and includes lists with up to 2,000 DACH media contacts, a mailing tool and one free ots distribution.
Cross-media monitoring is available as an option with ots, under the ARGUS brand. It is not the core of the offer.