Loyoly
French loyalty, referral and wallet platform for online and physical stores, hosted on EU servers
Quick Overview
| Company | AURA CORP. SAS (Loyoly) |
|---|---|
| Category | Loyalty Program Software |
| Headquarters | Nantes, France |
| Founded | Not stated |
| EU Presence | Yes - France (EU) |
| Data Location | Clever Cloud servers in the European Union |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Loyalty and VIP programs, referral, wallet and push notifications, 40+ engagement missions, automatic workflows, user-generated content, analytics |
| Pricing | Monthly plans priced by order volume, quoted excl. taxes; see website |
| Best For | Online stores wanting loyalty, referral and wallet from one French tool |
| Replaces | Smile.io, Yotpo, LoyaltyLion, Rivo |
Detailed Review
Loyoly combines loyalty and VIP tiers, referral and wallet with push notifications in one platform for online and physical stores. It lists more than 40 engagement missions, automatic workflows and the collection of user-generated photos and videos.
The terms of sale name AURA CORP., a simplified joint-stock company registered in Nantes (no. 889 463 519, capital 18,000 euros) as the contracting party, and the site lists offices in Paris and London.
Loyalty, referral and wallet together
The three modules share one member profile, so a customer can earn points, refer a friend and keep rewards in a mobile wallet without separate tools.
The vendor says store loyalty is covered across web, stores and mobile.
EU hosting
The privacy policy states that data is stored on Clever Cloud servers located in the European Union, and that some of the tools used may transfer data outside the EU under safeguards.
Ask for the list of sub-processors as part of the data processing agreement.
Pricing by orders
The pricing page shows monthly plans scaled by order bands, from 0 to 500 orders a month upwards, quoted excluding taxes, with a start plan for new stores and an advanced plan with a dedicated account manager.
Limitations to Consider
The currency display on the pricing page changes between views, so confirm the exact monthly price in your currency before deciding. Loyoly is a small team and a younger company than the enterprise vendors on this list. The privacy policy notes possible transfers outside the EU through some of its tools. For API-led programs, consider Open Loyalty.
Who Should Use Loyoly
European ecommerce brands that want loyalty, referral and wallet in one plug-in with data stored on EU servers.
Pros and Cons
Pros
- Loyalty, referral and wallet in one tool
- Data stored on EU servers
- Order-based pricing from a start plan
- Comparison pages against Smile and others
- French company with a registered Nantes office
Cons
- Small team
- Price display varies by currency
- Some tools may transfer data outside the EU
- Less suited to enterprise API builds
Alternatives to Loyoly
Other European loyalty program software worth comparing before you decide:
Antavo
United Kingdom · Loyalty and membership platform with tiers, clubs and challenges
Open Loyalty
Poland · API-first loyalty engine with gamified mechanics for enterprise brands
Voucherify
Poland · Coupon, loyalty and referral engine built for developers
Talon.One
Germany · Berlin promotion and loyalty engine for enterprise commerce
See all European loyalty program software or compare them directly against Smile.io on our alternatives page.
Frequently Asked Questions
On Clever Cloud servers located in the European Union, according to the privacy policy.
Yes. It publishes a Loyoly vs Smile comparison and covers loyalty, VIP tiers and referral for online stores.
AURA CORP., a French SAS registered in Nantes, per the terms and conditions.