LoyaltyLion
London loyalty and referral app for Shopify stores with a free plan and a Classic plan from $199 a month
Quick Overview
| Company | LoyaltyLion Ltd |
|---|---|
| Category | Loyalty Program Software |
| Headquarters | London, United Kingdom |
| Founded | 2012 |
| EU Presence | Yes - United Kingdom (UK) |
| Data Location | See website |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Loyalty and rewards, referral program, branded loyalty page, Shopify, Shopify Plus and Shopify POS integrations, Klaviyo, 100+ integrations, enterprise plan |
| Pricing | Free plan for up to 400 orders a month; Classic from $199/month (500 orders); Advanced, Plus and Enterprise on the pricing page |
| Best For | Online stores wanting an app-style loyalty program |
| Replaces | Smile.io, Yotpo Loyalty, Rivo |
Detailed Review
LoyaltyLion offers loyalty and rewards and referral programs for online stores, with a branded loyalty page and integrations across email, SMS, reviews, subscriptions and helpdesk tools. Its integrations page highlights Shopify, Shopify Plus, Shopify POS and Klaviyo.
The privacy policy names LoyaltyLion Ltd, registered in England with company number 08264116, as controller. The company says it was founded in 2012 and has an office in London.
Plans by order volume
The pricing page works from monthly order volume. Classic is $199 a month and includes 500 orders, and the FAQ recommends the free plan to stores with 400 orders or fewer per month. A 14-day free trial is available through the Shopify App Store.
Prices are quoted in US dollars.
Programs and integrations
The product combines points-based rewards with a referral program, and the company lists more than 100 integrations. An enterprise offering covers brands with more advanced loyalty needs.
Comparison with Smile.io
LoyaltyLion publishes comparison pages against Smile and others, and its pricing model resembles Smile.io: order-volume tiers with a free entry plan. For stores already on Shopify, migration questions are the same as for any loyalty app, mainly how to carry over member points.
Limitations to Consider
Pricing is in US dollars and rises with order volume, so a growing store pays more each tier. The site is built around Shopify and its integrations, so a store on another platform should check compatibility. The data location is not stated on the pages reviewed. For API-led builds, see Open Loyalty.
Who Should Use LoyaltyLion
Online stores, especially on Shopify, that want a ready loyalty and referral program from a UK vendor.
Pros and Cons
Pros
- Free plan for small stores
- Published monthly pricing
- Loyalty and referral in one app
- Klaviyo and Shopify integrations
- UK company with registered office in London
Cons
- Prices in US dollars
- Costs rise with order volume
- Shopify-centred
- Data location not stated
Alternatives to LoyaltyLion
Other European loyalty program software worth comparing before you decide:
Antavo
United Kingdom · Loyalty and membership platform with tiers, clubs and challenges
Open Loyalty
Poland · API-first loyalty engine with gamified mechanics for enterprise brands
Voucherify
Poland · Coupon, loyalty and referral engine built for developers
Talon.One
Germany · Berlin promotion and loyalty engine for enterprise commerce
See all European loyalty program software or compare them directly against Smile.io on our alternatives page.
Frequently Asked Questions
Yes. The FAQ recommends its free plan to stores processing 400 orders or fewer per month, and a 14-day trial is offered via the Shopify App Store.
$199 a month, including 500 orders a month, according to the pricing page.
The privacy policy names LoyaltyLion Ltd, registered in London, as the data controller.