Piggy
Dutch loyalty platform for customer programs and employee recognition, with Starter from $79 a month
Quick Overview
| Company | Leat Netherlands B.V. (Piggy) |
|---|---|
| Category | Loyalty Program Software |
| Headquarters | Maarssen, Netherlands |
| Founded | Not stated |
| EU Presence | Yes - Netherlands (EU) |
| Data Location | See website |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Rewards, rules and tiers, gift cards and prepaid vouchers, CRM, automations, email marketing, 100+ integrations, employee recognition program |
| Pricing | Starter from $79/month, Scale from $299/month, Enterprise on request; Shopify plans from free to $99/month |
| Best For | Retail and hospitality brands in the Netherlands, Germany and the UK |
| Replaces | Smile.io, Yotpo Loyalty |
Detailed Review
Piggy is a loyalty platform where the brand builds its own program from rewards, redemption rules, tiers and design kits, without developer help according to the vendor. It also offers an employee recognition program built on the same engine.
The privacy statement names Leat Netherlands B.V., Bisonspoor 3002, Maarssen (KvK 58334904), and the legal notice also lists Leat Germany GmbH and a UK limited company. The general terms are governed by Dutch law with the court in Utrecht.
Building a program
The site lists point, tiered and paid programs, gift cards and prepaid vouchers, CRM, automations and email marketing. A free trial allows three rewards and integrations before a plan is chosen.
More than 100 integrations are listed, from ecommerce to point of sale and HR systems.
Plans and currencies
The pricing page shows Starter from $79 a month and Scale from $299 a month, with a currency switch for euros and pounds, and an Enterprise plan on request.
A separate Shopify integration table lists Free up to 100 orders a month, Standard from $25, Premium from $49 and Elite from $99, with per-order surcharges above the included volume.
Customer and employee loyalty
Besides customer programs, the same tool is offered for employee recognition, rewarding anything from referrals to hitting KPIs. This is uncommon among loyalty tools aimed at ecommerce.
Limitations to Consider
The default pricing display is in US dollars, and Shopify plans add surcharges per 100 orders beyond the included volume. The reviewed pages do not state where data is stored. The brand name appears alongside the company name Leat in legal documents, so check the contracting party in the order form. Enterprise-scale buyers may prefer Antavo.
Who Should Use Piggy
Retailers, hospitality businesses and Shopify stores in the Benelux, Germany and the UK that want to configure their own program from a Dutch vendor.
Pros and Cons
Pros
- Published prices
- Rewards, tiers, gift cards and CRM in one tool
- Employee recognition option
- 100+ integrations
- Dutch law and Utrecht court in the terms
Cons
- Prices displayed in US dollars by default
- Per-order surcharges on Shopify plans
- Data location not stated
- Brand and legal entity names differ
Alternatives to Piggy
Other European loyalty program software worth comparing before you decide:
Antavo
United Kingdom · Loyalty and membership platform with tiers, clubs and challenges
Open Loyalty
Poland · API-first loyalty engine with gamified mechanics for enterprise brands
Voucherify
Poland · Coupon, loyalty and referral engine built for developers
Talon.One
Germany · Berlin promotion and loyalty engine for enterprise commerce
See all European loyalty program software or compare them directly against Smile.io on our alternatives page.
Frequently Asked Questions
Leat Netherlands B.V. in Maarssen, per the privacy statement, with a German GmbH and a UK limited company listed in the legal notice.
Starter starts at $79 a month and Scale at $299 a month, with Enterprise on request. Shopify plans run from a free tier up to 100 orders to $99 a month.
Yes. The site offers an employee recognition and loyalty program for rewarding anything from referrals to KPIs.