Open Loyalty
Polish API-first loyalty engine with points, tiers, badges and games, part of the OEX group
Quick Overview
| Company | Open Loyalty sp. z o.o. |
|---|---|
| Category | Loyalty Program Software |
| Headquarters | Wroclaw, Poland |
| Founded | Not stated |
| EU Presence | Yes - Poland (EU) |
| Data Location | AWS, with a choice of Europe, APAC or North America |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Points, tiers, rewards, referrals, wallets, badges, coupons, challenges, leaderboards, games of chance, campaign builder, loyalty analytics, API and admin UI |
| Pricing | Platform fee plus allowance fee based on monthly active members, quoted on request |
| Best For | Brands building loyalty into their own apps and stack |
| Replaces | Smile.io, Salesforce Loyalty |
Detailed Review
Open Loyalty is an API-first loyalty engine: it provides the loyalty logic and an admin interface, and the brand connects it to its own app, webshop or point of sale. Despite the name, the pricing page states that it is not open source and is delivered as software as a service.
The company states that it is part of the OEX SA capital group, and the privacy policy names Open Loyalty sp. z o.o. in Wroclaw (KRS 0000929571) as the controller.
A toolkit of mechanics
The site lists points, tiers, rewards, referrals, wallets, badges, coupons, challenges, leaderboards and games such as spin the wheel and scratch and win. A campaign builder and analytics sit on top.
This breadth suits programs that rely on gamification, for example in fintech or football fan apps shown among its case studies.
Pricing by active members
Open Loyalty combines a platform fee with an allowance fee set by monthly active members, defined as registered members who perform at least one loyalty event in a calendar month.
Inactive members do not count towards the bill, which favours large member bases with moderate monthly activity.
Data and service levels
The pricing FAQ says storage options exist for Europe, APAC and North America, that standard SaaS data is stored on AWS, and that the company is ISO/IEC 27001 certified.
It also states 24/7 monitoring, a P1 response time under 30 minutes and a guaranteed uptime of 99.99%.
Limitations to Consider
There is no self-service plan or public price list, and the engine expects developers to integrate it. Data is hosted on AWS, a US-owned provider, even when a European region is chosen. A Shopify store that wants a ready rewards widget should look at LoyaltyLion instead.
Who Should Use Open Loyalty
Companies with an engineering team that want to embed loyalty mechanics in their own apps and channels from a Polish vendor.
Pros and Cons
Pros
- Wide set of mechanics including games and badges
- Choice of data region
- Pricing based on active members only
- ISO/IEC 27001 certified, per the vendor
- Published uptime and response times
Cons
- No public prices
- Not open source despite the name
- Runs on AWS infrastructure
- Integration needs developer time
Alternatives to Open Loyalty
Other European loyalty program software worth comparing before you decide:
Antavo
United Kingdom · Loyalty and membership platform with tiers, clubs and challenges
Voucherify
Poland · Coupon, loyalty and referral engine built for developers
Talon.One
Germany · Berlin promotion and loyalty engine for enterprise commerce
Comarch Loyalty Management
Poland · Large-scale loyalty platform with promotion engine and analytics
See all European loyalty program software or compare them directly against Smile.io on our alternatives page.
Frequently Asked Questions
No. The pricing FAQ says it is delivered as software as a service, so there is no self-hosted community edition.
By a platform fee plus an allowance fee set by the number of monthly active members, with the exact definition agreed in the contract.
The vendor says options exist for Europe, APAC and North America, hosted on AWS. Ask for the European region in the order form.