Buyapowa
London enterprise referral and reward platform for telecoms, energy, finance and subscription brands, with CRM connectors and quote-based pricing
Quick Overview
| Company | BuyaPowa Limited |
|---|---|
| Category | Referral Marketing Software |
| Headquarters | London, United Kingdom |
| Founded | Not stated |
| EU Presence | Yes - United Kingdom (outside the EU, adequacy decision) |
| Data Location | Not stated |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Customer, employee and partner referral programs, reward catalogue, fraud prevention, branded portals, omnichannel sharing, multi-program management, CRM connectors |
| Pricing | On request; the pricing page asks for a demo and quotes per project |
| Best For | Enterprise brands running several referral programs across markets |
| Replaces | ReferralCandy, Extole, Friendbuy |
Detailed Review
Buyapowa does not publish a price list, and its homepage speaks of enterprise brands in ISP, mobile, banking, insurance, energy and gaming. That puts it far from ReferralCandy's self-serve Shopify audience.
The privacy policy names BuyaPowa Limited and gives the address Unit F, 11 Bell Yard Mews, London SE1 3TN.
Programs Beyond Customer Referral
The solutions menu lists customer, employee, recruitment, influencer, partner, B2B, broker and call-centre programs on one platform. Sharing channels named include email, social media, SMS, QR codes and offline in-store use.
The platform pages claim 21-plus languages and 40-plus currencies and describe managed services such as consulting and onboarding.
Connectors and Compliance Claims
The integrations page names Salesforce, HubSpot, Braze, Klaviyo and loyalty systems among its connectors. The features page claims ISO 27001, GDPR and CCPA compliance, without a certificate shown.
Buying Process
The pricing page states that a specific quote depends on technical requirements and the number of brands and territories, and directs visitors to book a demo.
Limitations to Consider
No public pricing, no trial and no data location on the pages checked. The ISO 27001 claim is not backed by a visible certificate. The UK sits outside the EU, although covered by an adequacy decision. This review rests on the vendor's pages, not a hands-on test.
Who Should Use Buyapowa
Large consumer brands with several markets and a CRM that need a configurable referral engine and are used to sales-led buying. Small shops should pick LoyaltyLion.
Pros and Cons
Pros
- Many program types on one platform
- 21+ languages, 40+ currencies claimed
- Named CRM connectors
- Fraud prevention features
- Managed services available
Cons
- No public pricing
- No self-serve trial
- Data location not stated
- Enterprise focus, heavy for small shops
Alternatives to Buyapowa
Other European referral marketing software worth comparing before you decide:
Mention Me
United Kingdom · London referral platform that prices by a brand's annual online revenue
LoyaltyLion
United Kingdom · Shopify-focused loyalty app with a built-in referral programme and free tier
Loyoly
France · Nantes tool that bundles referral, VIP tiers and wallet passes
Voucherify
Poland · API-first coupon and incentive engine with referral campaigns built in
See all European referral marketing software or compare them directly against ReferralCandy on our alternatives page.
Frequently Asked Questions
No. The pricing page says a quote depends on technical requirements and the number of brands and territories, and asks visitors to book a demo.
The homepage lists ISPs, mobile operators, banks, insurers, energy providers and gaming and streaming brands.
It is a UK company, and the features page claims GDPR compliance. The UK is outside the EU but covered by an EU adequacy decision.