Afterbuy

Afterbuy is operated by ViA-Online GmbH, registered in Krefeld under HRB 6410 and managed by Dr. Alexander Brunst and Friedhelm Tauber.

The company dates itself to 1998, when it began with an online shop system, and added its own eBay order handling in 2002, which grew into Afterbuy. It states that it is part of ECOMMERCE ONE, a platform of e-commerce software companies set up in 2021, whose imprint names ECOMMERCE ONE AcquiCo GmbH at the same Krefeld address with the same two managing directors.

The stock side is a Warenwirtschaft: warehouses are structured into areas, shelves and bins, stock movements are traceable, variants and bundles are handled so that selling a bundle reduces the component stock, and reorder suggestions appear once minimum stock, reorder points and suppliers are defined.

It supports Shopify, WooCommerce, Gambio and Shopware shops, the large marketplaces including eBay, Amazon, Kaufland and OTTO, and carriers such as DHL, DPD and Hermes, with an open API for the rest. A CRM ticket module and an accounting module with automatic payment matching sit in the higher plans.

Plans are Starter at EUR 23 per month, Growth at EUR 71 and Pro at EUR 179, each EUR 19, EUR 59 and EUR 149 on yearly billing, plus a transaction fee of EUR 0.25 on Starter and Growth beyond the free packages, so the bill rises with volume.

Partner is on request, prices are net, and the cloud is stated to be in Germany without a named provider. Against Billbee it is the more expensive way to start and the more structured on warehouse locations.

What Afterbuy does well

• Afterbuy lists a registered German GmbH with commercial register number and named managing directors
• Afterbuy has been selling order handling for online sellers since 2002, with the company dating from 1998
• Afterbuy publishes four plans with monthly and yearly prices and a 30-day free trial
• Afterbuy structures stock by warehouse, area, shelf and bin and handles variants and bundles
• Afterbuy states a cloud in Germany and has a 1-month minimum term on monthly billing

Where Afterbuy falls short

• Every plan adds a per-transaction fee beyond its free packages, so cost grows with order volume
• Afterbuy does not name its hosting provider on the pages read
• The investors behind the ECOMMERCE ONE group are not named on the pages read
• The pages read for this review are in German

Standout feature. Afterbuy ties structured warehouse locations and automatic reorder suggestions to marketplace order handling that its vendor has run since 2002.