Optiply
Eindhoven purchasing and inventory optimisation for e-commerce, wholesale and retail, with plan prices published on its site
Quick Overview
| Company | Optiply BV |
|---|---|
| Category | Demand Planning Software |
| Headquarters | Eindhoven, Netherlands |
| Founded | 2015 |
| EU Presence | Yes - Netherlands (EU) |
| Data Location | Not stated on the pages read |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | Not stated on vendor pages |
| Main Features | Forecasting with 40+ methods, purchase advice, supplier lead times, ABC-XYZ categorisation, promotion planner, wholesale forecasting, EDI, bill of materials, 50+ integrations |
| Pricing | Starter from €610 per month (from 1,000 sales orders per month), Professional from €1,610, Enterprise from €2,380; pricing page 23 October 2026 |
| Best For | E-commerce and wholesale buyers who want purchase orders calculated from sales history |
| Replaces | Kinaxis (smaller scope), Netstock, Inventory Planner |
Detailed Review
Optiply's terms define Optiply BV as registered with the Dutch Chamber of Commerce under number 65975839 and state that Dutch law applies; the address given is Horsten 1, Eindhoven. The about page says the company began in 2015 and has served more than 500 businesses.
Its focus is purchasing: a calendar shows which purchase orders are needed based on historical sales, trends, delivery times and stock, using AI and more than 40 forecasting methods.
Published plan prices
The pricing page lists Starter from €610 per month starting at 1,000 sales orders per month, Professional from €1,610 from 7,000 orders and Enterprise from €2,380 from 16,000 orders, with a yearly option saving 20%. This is unusual among the tools here, most of which quote after a demo.
What each plan adds
Higher plans add advanced forecasting, container optimisation, a promotion planner, wholesale forecasting, EDI, bill of materials and a production planner, per the pricing page.
Integrations
The site says it connects with 50+ integrations to optimise purchasing.
Limitations to Consider
Optiply is a replenishment tool rather than a full demand planning suite: there is no S&OP cycle or network design, and it is priced by order volume, so high-volume sellers move to the Enterprise tier quickly. The hosting region is not stated on the pages read. For multi-site manufacturing planning see OMP or ToolsGroup.
Who Should Use Optiply
E-commerce, wholesale and retail businesses with a buyer who needs purchase orders calculated rather than a planning organisation.
Pros and Cons
Pros
- Plan prices published on the site
- 40+ forecasting methods
- 50+ integrations
- Dutch BV with Dutch law in the terms
- Tiers scale with order volume
Cons
- Not a full S&OP suite
- Price rises with order volume
- Hosting region not stated
- Advanced forecasting only on higher plans
Alternatives to Optiply
Other European demand planning software worth comparing before you decide:
RELEX Solutions
Finland · Retail and supply chain planning platform from Helsinki
ToolsGroup
Netherlands · Probabilistic demand forecasting and inventory optimisation, Italian roots
OMP
Belgium · Unison Planning platform with demand, supply and S&OP modules
Lokad
France · Quantitative supply chain decisions programmed in a custom language
See all European demand planning software or compare them directly against Kinaxis (smaller scope) on our alternatives page.
Frequently Asked Questions
The pricing page lists Starter from €610 per month, Professional from €1,610 and Enterprise from €2,380, depending on sales orders per month.
Its terms name Optiply BV, registered with the Dutch Chamber of Commerce, and say Dutch law applies.
It focuses on forecasting for purchasing and replenishment, not on S&OP or network design.