Usercentrics
German enterprise CMP with published SMB pricing from €7/month, now also owner of the Cookiebot brand
Quick Overview
| Company | Usercentrics GmbH |
|---|---|
| Category | consent management |
| Headquarters | Munich, Germany |
| Founded | 2017 |
| EU Presence | EU (Germany) |
| Open Source | No |
| Compliance | IAB TCF registered CMP |
| Pricing | Free up to 1,000 sessions/month (1 domain, 1 regulation); Essential €7/month (1,500 sessions); Plus €15/month (3,000 sessions, unlimited regulations); Pro €30/month (15,000 sessions, 3 domains); Business €50/month (50,000 sessions, 10 domains); Corporate on request (1M+ sessions, unlimited domains); monthly billing |
| Free Option | 14-day free trial, no credit card required |
| Replaces | OneTrust, TrustArc, Osano |
Detailed Review
Usercentrics GmbH in Munich is the largest name in this category most readers will already recognise, and one of the few consent platforms with published pricing at every tier: a free plan for up to 1,000 sessions on one domain, then €7, €15, €30 and €50 a month as sessions and domains grow, with a 14-day trial before any card is needed.
Auto-blocking, a privacy policy generator and TCF v2.4 support cover the same ground as the enterprise vendors, at a price a small marketing team can approve without a procurement process.
Founded in Munich in 2017, Usercentrics GmbH is registered at Sendlinger Straße 7 (HRB 241272, Amtsgericht München).
In September 2021 it merged with the Danish company behind Cookiebot — itself the American-market incumbent this whole category is often measured against — so Cookiebot is now sold as "Cookiebot by Usercentrics" under a separate Danish entity, Usercentrics A/S. That is worth knowing before shortlisting both names as independent options. One gap: Usercentrics publishes no data-residency statement for where consent records are actually stored, which several smaller entries in this list do give.
What Usercentrics does well
- Published pricing at every tier, including a free plan
- Auto-blocking and a privacy policy generator in one product
- German company, IAB TCF v2.4 support
- 14-day free trial, no credit card required
Where Usercentrics falls short
- No published data-residency statement for consent records
- Now the parent of Cookiebot, sold as a separate Danish product
- Higher tiers priced by session volume, which climbs quickly for busy sites
Standout feature. Usercentrics is the only entry here that also owns the incumbent the rest of this category gets compared to: Cookiebot.
Pros and Cons
Pros
- Published pricing at every tier, including a free plan
- Auto-blocking and a privacy policy generator in one product
- German company, IAB TCF v2.4 support
- 14-day free trial, no credit card required
Cons
- No published data-residency statement for consent records
- Now the parent of Cookiebot, sold as a separate Danish product
- Higher tiers priced by session volume, which climbs quickly for busy sites
Alternatives to Usercentrics
Frequently Asked Questions
What is Usercentrics?
Usercentrics GmbH in Munich is the largest name in this category most readers will already recognise, and one of the few consent platforms with published pricing at every tier: a free plan for up to 1,000 sessions on one domain, then €7, €15, €30 and €50 a month as sessions and domains grow, with a 14-day trial before any card is needed.
Auto-blocking, a privacy policy generator and TCF v2.4 support cover the same ground as the enterprise vendors, at a price a small marketing team can approve without a procurement process.
Where is Usercentrics based?
Usercentrics operates from Munich, Germany, which places it under EU (Germany). Compliance: IAB TCF registered CMP.
What does Usercentrics cost?
Free up to 1,000 sessions/month (1 domain, 1 regulation); Essential €7/month (1,500 sessions); Plus €15/month (3,000 sessions, unlimited regulations); Pro €30/month (15,000 sessions, 3 domains); Business €50/month (50,000 sessions, 10 domains); Corporate on request (1M+ sessions, unlimited domains); monthly billing. 14-day free trial, no credit card required.
Who is Usercentrics best for?
Mid-market teams that want a large, well-known European CMP. Usercentrics is the only entry here that also owns the incumbent the rest of this category gets compared to: Cookiebot.
What are the drawbacks of Usercentrics?
No published data-residency statement for consent records. Now the parent of Cookiebot, sold as a separate Danish product. Higher tiers priced by session volume, which climbs quickly for busy sites.
Is Usercentrics a good alternative to OneTrust?
Usercentrics is built as a European alternative to OneTrust: German enterprise CMP with published SMB pricing from €7/month, now also owner of the Cookiebot brand. It will not be a like-for-like feature match in every respect, so check the review above for where the two genuinely differ before switching.
How does Usercentrics compare to other consent management tools?
Usercentrics is one of several European consent management tools we cover. It is most often compared with OneTrust, TrustArc, Osano.