Usercentrics vs iubenda
Usercentrics GmbH in Munich sells a consent platform sized by monthly sessions and domains, with app and connected-TV banners next to the web one. iubenda s.r.l. in Milan sells per-site plans that bundle the cookie banner with generated privacy and cookie policies. Usercentrics goes further on banner depth and TCF; iubenda wins where legal documents are needed too.
Choose Usercentrics if
you want a consent banner priced by sessions, several domains on one account, TCF v2.3 support, and the same vendor for web, app and connected-TV banners.
Read the Usercentrics reviewChoose iubenda if
you want one subscription that covers the cookie banner and generated privacy policy, cookie policy and terms, with a clause library for third-party services.
Read the iubenda reviewUsercentrics and iubenda side by side
| Usercentrics | iubenda | |
|---|---|---|
| Company | Usercentrics GmbH | iubenda s.r.l. (VAT IT07347120961), under the direction of team.blue NV |
| Headquarters | Munich, Germany | Milan, Italy |
| Founded | 2017 | 2011 |
| Jurisdiction | EU (Germany) | EU (Italy) |
| Where the data sits | Not stated in our data | European Union |
| Pricing | Free up to 1,000 sessions/month (1 domain, 1 regulation); Essential €7/month (1,500 sessions); Plus €15/month (3,000 sessions, unlimited regulations); Pro €30/month (15,000 sessions, 3 domains); Business €50/month (50,000 sessions, 10 domains); Corporate on request (1M+ sessions, unlimited domains); monthly billing | Published plans per site per year |
| Entry-level list price (vendor site, checked 19 October 2026) | Free (1 domain, under 1,000 sessions a month); Essential €7/month (1,500 sessions, 1 domain); Plus €15; Pro €30 (15,000 sessions, 3 domains); Business €50 (50,000 sessions, 10 domains); Corporate on request. Excl. VAT, 14-day free trial. | Essentials €4.99 per site/month billed yearly (€5.99 monthly), 25,000 pageviews; Advanced €19.99 (€21.99 monthly), 50,000; Ultimate €79.99 (€89.99 monthly), 150,000; extra pageviews €0.05 per 1,000. Excl. VAT, 14-day trial. |
| Free tier or trial | 14-day free trial, no credit card required | Free tier |
| Certifications and checks | IAB TCF registered CMP | Not stated in our data |
| Source code | Closed source | Closed source |
| Usually replaces | OneTrust, TrustArc, Osano | OneTrust, Termly, Osano |
| Position in our Consent Management guide | #8 of 13 | #1 of 13 |
Both are listed in our European Consent Management guide. The table is built from the same directory data as those entries, except the list price, which is quoted from each vendor's own pricing page (see Sources below); how we check it is described in the editorial process.
Where Usercentrics and iubenda differ
Across the six points below, Usercentrics has the edge on 3 points, iubenda on 1 point and 2 are a tie. A count like that is a summary, not a verdict: the point that matters to you may be the one the other product wins.
What the price is counted in
Usercentrics counts sessions and domains: Essential is €7 a month for up to 1,500 sessions on one domain, Pro €30 for 15,000 sessions on three domains. iubenda counts pageviews per site: Essentials is €4.99 a month billed yearly for 25,000 pageviews, with €0.05 per 1,000 extra. The units differ, so the plans cannot be compared one to one.
No clear winner on this point.
Free tier
Usercentrics lists a free plan for one domain and fewer than 1,000 monthly sessions, with core features and no credit card. iubenda's pricing page points to a free plan to explore the essentials, but the page shows no limits for it, while its paid plans start with a 14-day risk-free trial. Usercentrics is the one that states what the free tier holds.
Edge: Usercentrics
Privacy policy and legal documents
iubenda builds its paid plans around documents: Essentials includes a Privacy and Cookie Policy with up to 20 services from a library of 2,400+ clauses, Advanced adds Terms and Conditions, and Ultimate lifts the clause limit. Usercentrics offers a Privacy Policy Generator as a separate product in its navigation, not as part of the banner plans it prices on the page.
Edge: iubenda
Languages and regulation scope
Usercentrics Essential covers one regulation and two banner languages; Plus and above allow unlimited regulations from GDPR to CCPA/CPRA, and Pro and Business offer 60 languages. iubenda's Essentials includes one language, with all available languages from Advanced. At the lowest paid tier, Usercentrics gives two languages and iubenda one.
Edge: Usercentrics
Beyond the website banner
Usercentrics sells separate App CMP and CTV CMP products and lists IAB TCF v2.3 support on Pro. iubenda's top plan, Ultimate at €79.99 per site a month billed yearly, adds a mobile SDK, detailed analytics and consent recovery. Usercentrics has more distinct products for apps, connected TV and advertising frameworks, while iubenda reaches apps only through its highest tier.
Edge: Usercentrics
Ownership and group
Both pass the European test. Usercentrics GmbH is entered at AG München (HRB 241272) with a German VAT ID. iubenda S.r.l. is in Milan and states it is directed by team.blue NV, parent of consentmanager, CookieFirst and Complianz. Usercentrics shows no parent on its imprint. A buyer who wants a vendor outside that group should check this.
No clear winner on this point.
When neither Usercentrics nor iubenda fits
If you run WordPress and want a plugin you host yourself, look at Complianz. If you want an open-source banner you can run on your own pages, look at Klaro.
Usercentrics vs iubenda: questions
It depends on traffic. Usercentrics Essential is €7 a month for up to 1,500 sessions on one domain, while iubenda Essentials is €4.99 a month per site, billed yearly, for 25,000 pageviews. Sessions and pageviews are counted differently, so compare your own traffic figures.
Yes. Its plans include a Privacy and Cookie Policy built from a clause library, with Terms and Conditions from the Advanced plan. Usercentrics sells its Privacy Policy Generator as a separate product.
Usercentrics lists a free plan for one domain and fewer than 1,000 monthly sessions, no credit card needed. iubenda's pricing page mentions a free plan without stating its limits, and offers a 14-day trial on paid plans.
Yes. Usercentrics GmbH has its imprint in Munich, Germany. iubenda S.r.l. is in Milan, Italy, under the direction of team.blue NV.
Sources
Facts, prices and plan details on this page were checked on the vendors' own websites on . Prices and plans change; the vendor's current page is authoritative.
- Usercentrics pricing page: Plan prices, session and domain limits, languages, free plan, 14-day trial (checked 19 October 2026)
- Usercentrics legal notice: Usercentrics GmbH, Munich, commercial register HRB 241272 AG München (checked 19 October 2026)
- iubenda pricing page: Plan prices per site, pageview limits, legal document and clause details, 14-day trial (checked 19 October 2026)
- iubenda footer and imprint: iubenda S.r.l. Milan, VAT IT07347120961, direction by team.blue NV (checked 19 October 2026)