Quick Overview
| Company | iubenda s.r.l. (VAT IT07347120961), under the direction of team.blue NV |
|---|---|
| Category | consent management |
| Headquarters | Milan, Italy |
| Founded | 2011 |
| EU Presence | EU (Italy) |
| Data Location | European Union |
| Open Source | No |
| Pricing | Published plans per site per year |
| Free Option | Free tier |
| Replaces | OneTrust, Termly, Osano |
Detailed Review
iubenda s.r.l. in Milan built the product that most of the web actually needs: a cookie banner that blocks scripts, together with a generated privacy policy and cookie policy that stay current as the law and your third-party services change. Pricing is published per site per year and there is a free tier, which in a category where enterprise vendors quote everything is the reason it reaches the audience it does.
The bundle is the point. A small company without a lawyer needs the policy text as much as the consent dialogue, and buying those separately costs more than the subscription.
Two things to know: the wider legal-document features are generated from templates and are a starting point rather than counsel, and iubenda operates under the direction of team.blue NV, the Belgian hosting group, with consentmanager AB as a subsidiary. Still entirely European, and stated here rather than left to be discovered.
What iubenda does well
- Banner, privacy policy and cookie policy in one subscription
- Published per-site pricing and a free tier
- Italian company, EU processing
- Script blocking that works across platforms, not just WordPress
Where iubenda falls short
- Generated legal documents are a starting point, not legal advice
- Part of the team.blue group, with consentmanager as a sibling product
- Less granular than Didomi for complex advertising setups
Standout feature. The policies come with it: for a company without a lawyer, the document generator is worth more than the banner it is attached to.
Pros and Cons
Pros
- Banner, privacy policy and cookie policy in one subscription
- Published per-site pricing and a free tier
- Italian company, EU processing
- Script blocking that works across platforms, not just WordPress
Cons
- Generated legal documents are a starting point, not legal advice
- Part of the team.blue group, with consentmanager as a sibling product
- Less granular than Didomi for complex advertising setups
Alternatives to iubenda
Frequently Asked Questions
What is iubenda?
iubenda s.r.l. in Milan built the product that most of the web actually needs: a cookie banner that blocks scripts, together with a generated privacy policy and cookie policy that stay current as the law and your third-party services change. Pricing is published per site per year and there is a free tier, which in a category where enterprise vendors quote everything is the reason it reaches the audience it does.
Where is iubenda based?
iubenda operates from Milan, Italy, which places it under EU (Italy).
What does iubenda cost?
Published plans per site per year. Free tier.
Who is iubenda best for?
Small and mid-sized sites that need the policies as well as the banner. The policies come with it: for a company without a lawyer, the document generator is worth more than the banner it is attached to.
What are the drawbacks of iubenda?
Generated legal documents are a starting point, not legal advice. Part of the team.blue group, with consentmanager as a sibling product. Less granular than Didomi for complex advertising setups.
Is iubenda a good alternative to OneTrust?
iubenda is built as a European alternative to OneTrust: Banner, privacy policy and cookie policy in one subscription. It will not be a like-for-like feature match in every respect, so check the review above for where the two genuinely differ before switching.
How does iubenda compare to other consent management tools?
iubenda is one of several European consent management tools we cover. It is most often compared with OneTrust, Termly, Osano.