Tradedoubler
Swedish affiliate network founded in 1999 by Spotify co-founder Martin Lorentzon, listed on the Stockholm Stock Exchange since 2005
Quick Overview
| Company | Tradedoubler AB |
|---|---|
| Category | Affiliate & Partner Marketing |
| Headquarters | Stockholm, Sweden |
| Founded | 1999 |
| EU Presence | EU (Sweden) |
| Open Source | Not stated; closed-source SaaS |
| Compliance | Not stated in the facts verified for this review |
| Pricing | Override/commission-based network pricing, not published |
| Free Option | No subscription tier; advertisers pay a network override, not a flat fee |
| Replaces | CJ Affiliate, Rakuten Advertising, Impact.com |
Detailed Review
Tradedoubler is a Swedish affiliate network headquartered in Stockholm, established in 1999 by Felix Hagnö and Martin Lorentzon (later a co-founder of Spotify). The company has been listed on the Stockholm Stock Exchange since 2005, and today states it operates across more than 90 countries with a team of over 350 employees.
As a long-established network, Tradedoubler brings its own existing publisher base to an advertiser's programme, in exchange for an override percentage that is not published publicly and requires a direct conversation to price. Its Nordic roots and multi-decade operating history give it particular strength in Nordic and broader European retail affiliate relationships.
For a European brand that values a publicly listed, financially transparent network operator over a privately held one, Tradedoubler is a distinct option among the EU-headquartered networks in this category, alongside Awin, TradeTracker and Daisycon.
What Tradedoubler does well
- Publicly listed on the Stockholm Stock Exchange since 2005 — public financial disclosure
- EU (Sweden) headquartered, founded 1999
- Operates across 90+ countries per the vendor, with 350+ employees
- Established Nordic and European retail publisher relationships
Where Tradedoubler falls short
- Override/commission pricing is not published — requires a direct sales conversation to size a programme
- No named third-party compliance certification found in the facts verified for this review
- Smaller scale than Awin in overall publisher reach
Standout feature. Publicly listed since 2005 on the Stockholm Stock Exchange, which gives an advertiser a level of public financial disclosure most privately held networks and SaaS tools in this category do not offer.
Pros and Cons
Pros
- Publicly listed on the Stockholm Stock Exchange since 2005 — public financial disclosure
- EU (Sweden) headquartered, founded 1999
- Operates across 90+ countries per the vendor, with 350+ employees
- Established Nordic and European retail publisher relationships
Cons
- Override/commission pricing is not published — requires a direct sales conversation to size a programme
- No named third-party compliance certification found in the facts verified for this review
- Smaller scale than Awin in overall publisher reach
Alternatives to Tradedoubler
Frequently Asked Questions
What is Tradedoubler?
Tradedoubler is a swedish affiliate network founded in 1999 by spotify co-founder martin lorentzon, listed on the stockholm stock exchange since 2005.
Where is Tradedoubler based?
Tradedoubler is headquartered in Stockholm, Sweden, which places it under EU (Sweden) law.
What does Tradedoubler cost?
Network override/commission pricing is not published on the vendor's own site; advertisers negotiate terms directly.
Who is Tradedoubler best for?
Publicly listed since 2005 on the Stockholm Stock Exchange, which gives an advertiser a level of public financial disclosure most privately held networks and SaaS tools in this category do not offer.
Is Tradedoubler a good alternative to CJ Affiliate or Impact.com?
Tradedoubler is built as a European alternative to US-based affiliate and partner marketing platforms like CJ Affiliate and Impact.com. It will not be a like-for-like feature match in every respect, so check the review above for where it genuinely differs before switching.
How does Tradedoubler compare to other Affiliate & Partner Marketing tools?
Tradedoubler is one of several European Affiliate & Partner Marketing tools covered on this site. See the full Affiliate & Partner Marketing category page for how it ranks against its closest European competitors.