Effiliation
Paris-based French affiliate network, over 25 years old, running on 100% CPA pricing with no flat platform fee
Quick Overview
| Company | Effinity SAS |
|---|---|
| Category | Affiliate & Partner Marketing |
| Headquarters | Paris, France |
| Founded | Operating 25+ years per vendor; Effinity SAS incorporation year not independently confirmed |
| EU Presence | EU (France) |
| Open Source | Not stated; closed-source SaaS |
| Compliance | Not stated in the facts verified for this review |
| Pricing | 100% performance/CPA pricing, no flat platform fee |
| Free Option | No subscription tier to opt into; advertisers pay only on conversions |
| Replaces | CJ Affiliate, Rakuten Advertising, Impact.com |
Detailed Review
Effiliation is a French affiliate network, legally operated by Effinity SAS and registered at 85 rue Compans, 75019 Paris (RCS Paris 432 831 550). The effiliation.com domain now redirects to effinity.fr, reflecting a rebrand, but the network itself has been running for more than 25 years according to the vendor, which makes it one of the longest-established affiliate networks based in France.
The network states 45,000+ active publishers and 650+ advertisers, and prices itself on 100% performance-based CPA: an advertiser pays only when a conversion happens, with no flat platform access fee published separately. That structure is standard for affiliate networks generally, but Effiliation does not publish tiered subscription numbers the way some newer, self-serve SaaS tools in this category do — an advertiser negotiates commission and override terms directly.
For a brand already running programmes in French-speaking markets, or wanting a network with a long operating history and an established publisher base rather than a newly launched platform, Effiliation is a credible EU-based alternative to the large US affiliate networks. Its published documentation is lighter on compliance certification specifics than some competitors, so a buyer with strict certification requirements should confirm those directly with the vendor.
What Effiliation does well
- 25+ years of operating history — one of the longest-running French affiliate networks
- Large established publisher base: 45,000+ active partners across 650+ advertiser programmes
- 100% performance-based CPA pricing — no flat platform fee regardless of programme size
- EU (France) headquartered and incorporated as Effinity SAS
Where Effiliation falls short
- No published subscription or access pricing — commission and override terms are negotiated per advertiser
- Domain and brand transition from effiliation.com to Effinity can create confusion about which name is current
- No named third-party compliance certification (e.g. ISO 27001) found in the facts verified for this review
Standout feature. One of the longest-running affiliate networks in France, now operating under legal entity Effinity SAS: 25+ years of publisher relationships and 45,000+ active partners for an advertiser that wants an established French network rather than a newer entrant.
Pros and Cons
Pros
- 25+ years of operating history — one of the longest-running French affiliate networks
- Large established publisher base: 45,000+ active partners across 650+ advertiser programmes
- 100% performance-based CPA pricing — no flat platform fee regardless of programme size
- EU (France) headquartered and incorporated as Effinity SAS
Cons
- No published subscription or access pricing — commission and override terms are negotiated per advertiser
- Domain and brand transition from effiliation.com to Effinity can create confusion about which name is current
- No named third-party compliance certification (e.g. ISO 27001) found in the facts verified for this review
Alternatives to Effiliation
Frequently Asked Questions
What is Effiliation?
Effiliation is a paris-based french affiliate network, over 25 years old, running on 100% cpa pricing with no flat platform fee.
Where is Effiliation based?
Effiliation is operated by Effinity SAS, based in Paris, France, which places it under EU (France) law.
What does Effiliation cost?
100% performance-based CPA pricing for advertisers; no published flat subscription fee. Publisher commission terms are negotiated per programme.
Who is Effiliation best for?
One of the longest-running affiliate networks in France, now operating under legal entity Effinity SAS: 25+ years of publisher relationships and 45,000+ active partners for an advertiser that wants an established French network rather than a newer entrant.
Is Effiliation a good alternative to CJ Affiliate or Rakuten Advertising?
Effiliation is built as a European alternative to US-based affiliate and partner marketing platforms like CJ Affiliate and Rakuten Advertising. It will not be a like-for-like feature match in every respect, so check the review above for where it genuinely differs before switching.
How does Effiliation compare to other Affiliate & Partner Marketing tools?
Effiliation is one of several European Affiliate & Partner Marketing tools covered on this site. See the full Affiliate & Partner Marketing category page for how it ranks against its closest European competitors.