Effinity
Paris-based affiliate platform and agency (formerly Effiliation), 45,000+ active partners, 25+ years of experience
Quick Overview
| Company | EFFINITY SAS |
|---|---|
| Category | Affiliate & Partner Marketing Software |
| Headquarters | Paris, France |
| Founded | Approximately 2000–2001 (vendor states "more than 25 years" of affiliate marketing experience as of 2026); exact incorporation date not published |
| EU Presence | EU (France) |
| Open Source | Not stated; closed-source SaaS platform plus managed agency service |
| Compliance | GDPR-aligned as an EU-incorporated entity; no third-party security certification stated |
| Pricing | 100% performance-based per the vendor; not shown as a published fee table |
| Free Option | None stated |
| Replaces | Impact.com, PartnerStack |
Detailed Review
Effinity is a Paris-based affiliate marketing platform and agency, legally EFFINITY SAS and registered under RCS Paris 432 831 550 at 85 rue Compans in the city's 19th arrondissement.
The brand was formerly known as Effiliation, one of the longer-established names in French affiliate marketing, and the current site states more than 25 years of affiliate-marketing experience and more than 20 years specifically in performance-based marketing, which places its founding at roughly 2000–2001, though an exact incorporation date is not published.
The proposition is explicitly a platform-plus-agency hybrid: a proprietary technology stack, including an AI-driven matching and sourcing engine for partner prediction and semantic analysis, combined with a dedicated strategic account team rather than pure self-serve software. Effinity states access to more than 45,000 active partners — including influencers, media outlets, price-comparison sites and email marketers — and more than 900 clients ranging from SMEs to large enterprises, serving both B2C and B2B advertisers.
Pricing is stated as 100% performance-based, but no fee table, percentage range or minimum spend is published anywhere on the public site, which puts Effinity in the same quote-only category as most of the network-style vendors reviewed here.
For a French or European advertiser that wants dedicated agency support layered on top of affiliate tracking technology, rather than software they configure and run entirely themselves, Effinity's combined platform-and-agency model and long operating history are the main draw; a team that wants to self-serve and see a number immediately will need to look elsewhere in this category.
What Effinity does well
- More than 25 years of French affiliate-marketing experience (formerly branded Effiliation), among the longest track records in this category
- Combines a proprietary tracking platform with dedicated agency-style account management, not software alone
- 45,000+ active partners stated, including influencers, media outlets, price-comparison sites and email marketers
- 900+ clients served, from SMEs to large enterprises, across both B2C and B2B
Where Effinity falls short
- No published pricing at all — not even an indicative percentage range for its stated "100% performance-based" model
- Exact founding/incorporation year is not published; only a "25+ years" claim
- Agency-plus-platform model likely means more onboarding and account-management overhead than pure self-serve software
Standout feature. Affiliate platform and dedicated agency combined: a proprietary technology stack for tracking plus a strategic account team, rather than self-serve software alone, drawing on more than 25 years of French affiliate-marketing experience.
Pros and Cons
Pros
- More than 25 years of French affiliate-marketing experience (formerly branded Effiliation), among the longest track records in this category
- Combines a proprietary tracking platform with dedicated agency-style account management, not software alone
- 45,000+ active partners stated, including influencers, media outlets, price-comparison sites and email marketers
- 900+ clients served, from SMEs to large enterprises, across both B2C and B2B
Cons
- No published pricing at all — not even an indicative percentage range for its stated "100% performance-based" model
- Exact founding/incorporation year is not published; only a "25+ years" claim
- Agency-plus-platform model likely means more onboarding and account-management overhead than pure self-serve software
Alternatives to Effinity
Frequently Asked Questions
What is Effinity?
Effinity is a Paris-based affiliate marketing platform and agency, formerly branded Effiliation, combining a proprietary tracking technology with dedicated strategic account management.
Where is Effinity based?
Effinity is legally EFFINITY SAS, registered at 85 rue Compans, 75019 Paris, France (RCS Paris 432 831 550), which places it under EU (France) law.
What does Effinity cost?
Effinity states a 100% performance-based pricing model, meaning cost is tied to results rather than a published flat fee or subscription table. Exact terms are agreed per advertiser and are not shown on the public site.
Who is Effinity best for?
French and European advertisers who want an affiliate platform bundled with dedicated agency-style account management and partner sourcing, rather than pure self-serve software.
Is Effinity a good alternative to Impact.com or PartnerStack?
Effinity is built as a European alternative to US-based affiliate & partner marketing platforms like Impact.com and PartnerStack. It will not be a like-for-like feature match in every respect, so check the review above for where it genuinely differs before switching.
How does Effinity compare to other Affiliate & Partner Marketing Software tools?
Effinity is one of several European Affiliate & Partner Marketing Software tools covered on this site. See the full Affiliate & Partner Marketing Software category page for how it ranks against its closest European competitors.