FirstPromoter
Romanian affiliate and referral tracking for SaaS, published pricing from $49/month, used by 3,000+ businesses
Quick Overview
| Company | FirstPromoter |
|---|---|
| Category | Affiliate & Partner Marketing Software |
| Headquarters | Romania (city not stated by the vendor) |
| Founded | Not stated by the vendor |
| EU Presence | EU (Romania) |
| Open Source | Not stated; closed-source SaaS |
| Compliance | GDPR-aligned as an EU-headquartered company; no third-party security certification stated |
| Pricing | Starter $49/mo, Business $99/mo, Enterprise $149/mo — published, billed by affiliate revenue |
| Free Option | 14-day free trial, no credit card required; no permanent free tier |
| Replaces | PartnerStack, Rewardful |
Detailed Review
FirstPromoter is affiliate and referral tracking software established in Romania and built specifically for SaaS and subscription businesses, a narrower focus than the general-purpose networks and platforms elsewhere in this category. The vendor states more than 3,000 SaaS businesses use the product, including a case study claiming over $1 million in total affiliate-generated revenue for one customer since 2023.
What sets FirstPromoter's pricing apart is the metric it bills on: rather than a flat seat count or click volume, each tier is capped by how much affiliate-generated revenue a programme produces per month.
Starter, at $49/month ($490/year), covers up to $5,000 a month in affiliate revenue, 1,000 affiliates and 3 campaigns, but has no custom domain. Business, at $99/month ($990/year), raises the ceiling to $15,000 a month and removes the affiliate and campaign caps, adding a custom domain, email customisation and one-click PayPal payouts. Enterprise, at $149/month ($1,490/year), covers revenue above $15,000 a month and adds managed auto payouts, SSO, activity logs and post-back URLs.
Every plan starts with a 14-day free trial requiring no credit card, and the vendor states that an account is automatically moved to the next tier once revenue exceeds the current plan's limit, so tracking and commission payouts continue without a gap. For a SaaS company that wants referral and affiliate programmes combined in one product, with pricing that tracks programme success rather than a fixed seat count, FirstPromoter is a straightforward, published-pricing option from an EU-headquartered vendor.
What FirstPromoter does well
- Pricing scales with affiliate-generated revenue rather than a flat seat or click count, so cost tracks programme success
- Combines affiliate and referral programme tracking in one product, aimed specifically at SaaS businesses
- 14-day free trial with no credit card required, and automatic tier upgrades so tracking never stops mid-month
- Unlimited team members included on every published tier
Where FirstPromoter falls short
- No specific city or founding year stated on the vendor's public pages — only "Romania" is confirmed
- Starter tier lacks a custom domain, which some smaller programmes will want from day one
- No third-party security certification (e.g. ISO 27001 or SOC 2) stated publicly
Standout feature. Affiliate and referral programmes in one tool, billed by affiliate-generated revenue rather than affiliate count or click volume, so pricing tracks what the programme actually earns.
Pros and Cons
Pros
- Pricing scales with affiliate-generated revenue rather than a flat seat or click count, so cost tracks programme success
- Combines affiliate and referral programme tracking in one product, aimed specifically at SaaS businesses
- 14-day free trial with no credit card required, and automatic tier upgrades so tracking never stops mid-month
- Unlimited team members included on every published tier
Cons
- No specific city or founding year stated on the vendor's public pages — only "Romania" is confirmed
- Starter tier lacks a custom domain, which some smaller programmes will want from day one
- No third-party security certification (e.g. ISO 27001 or SOC 2) stated publicly
Alternatives to FirstPromoter
Frequently Asked Questions
What is FirstPromoter?
FirstPromoter is Romanian-founded affiliate and referral tracking software built specifically for SaaS and subscription businesses, with published pricing tied to affiliate-generated revenue.
Where is FirstPromoter based?
FirstPromoter is established in Romania, which places it under EU (Romania) law; the vendor's public pages do not state a specific city for its registered office.
What does FirstPromoter cost?
Starter is $49/month ($490/year) for up to $5,000/month in affiliate-generated revenue, 1,000 affiliates and 3 campaigns; Business is $99/month ($990/year) for up to $15,000/month in affiliate revenue with unlimited affiliates, campaigns and a custom domain; Enterprise is $149/month ($1,490/year) for revenue above $15,000/month, adding managed auto payouts and SSO/activity logs. All plans include unlimited team members, and an account automatically moves to the next tier if revenue exceeds the current plan's limit, so tracking is never interrupted.
Who is FirstPromoter best for?
Early-stage and growing SaaS businesses that want affiliate and referral programmes handled in one tool, on pricing that scales with what the programme actually earns rather than a flat seat or click count.
Is FirstPromoter a good alternative to PartnerStack or Rewardful?
FirstPromoter is built as a European alternative to US-based affiliate & partner marketing platforms like PartnerStack and Rewardful. It will not be a like-for-like feature match in every respect, so check the review above for where it genuinely differs before switching.
How does FirstPromoter compare to other Affiliate & Partner Marketing Software tools?
FirstPromoter is one of several European Affiliate & Partner Marketing Software tools covered on this site. See the full Affiliate & Partner Marketing Software category page for how it ranks against its closest European competitors.