Surfer
Polish content editor that scores a draft against ranking pages in real time, now sold together with AI visibility tracking
Quick Overview
| Company | Surfer sp. z o.o. |
|---|---|
| Category | Content Optimization Software |
| Headquarters | Wrocław, Poland |
| Founded | Not stated |
| EU Presence | Yes - Poland (EU) |
| Data Location | Not stated as EU-only; the privacy policy lists sub-processors with EU and global processing locations |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Content Editor with real-time Content Score, outline builder, AI writing assistant (Surfy), topical gap suggestions, content audit, AI visibility tracking, integrations with Google Docs, WordPress and Contentful, API on the top plan |
| Pricing | Euro plans billed yearly: Discovery EUR 49/month, Standard EUR 99, Pro EUR 182, Peace of Mind EUR 299, AI Search Analytics EUR 82; Enterprise on request |
| Best For | Writers and SEO teams that want a live score editor and a published euro price list |
| Replaces | Clearscope, MarketMuse |
Detailed Review
Surfer's core is the Content Editor: you enter a keyword, write or paste a draft, and a Content Score moves as the draft covers more of the terms and topics found in the pages that rank. The editor works in English, Spanish, French, German, Dutch, Swedish, Danish and Polish, among others.
The company behind it is Surfer sp. z o.o. in Wrocław, which is the entity named as data controller in its privacy policy and as the seller in its regulations. Its website now presents the product as an AI visibility platform, so the pricing page lists AI tracking and content plans together.
A Score You Can Write Against
The Content Editor analyses ranking factors for a query and shows keyword, entity and topic coverage while you type. An Outline Builder proposes headings and questions before the first paragraph is written, and the Surfy assistant can rephrase or extend a passage in a custom voice.
Because the score updates on text you wrote yourself, it works for editors who want a check on human drafts as well as for teams that generate a first version with AI.
Plans Are Capped by Documents
Plans are listed in euros and billed yearly. Discovery covers 120 documents and 10 tracked pages, Standard covers 360 documents, and the Peace of Mind plan lists unlimited documents with an asterisk, API access and a dedicated success manager.
Check the document count against your monthly output, because the AI visibility prompts and document caps are the two limits that decide which tier a team needs.
Hosting and Sub-processors
The privacy policy names sub-processors with processing locations marked EU or Global, and payments go through Stripe Payments Europe. The contracting entity is Polish, but the page does not promise that all processing stays in the EU, so a regulated buyer should read the sub-processor list.
Limitations to Consider
The pricing page now leads with AI visibility tracking, so teams that only want a score editor pay for a plan built around a wider scope. Each plan has a document cap, and the unlimited tier carries an asterisk on the page. The sub-processor list includes processors with global locations, and there is no self-hosting. For a cheaper editor see NeuronWriter, and for entity-based planning see Inlinks.
Who Should Use Surfer
Writers, in-house SEOs and agencies that want the closest European equivalent to a real-time content score editor and are comfortable with euro plans billed yearly.
Pros and Cons
Pros
- Live Content Score on your own drafts
- Outline builder for briefs
- Plans priced in euros
- Polish contracting entity named in privacy policy and regulations
- Integrations with Google Docs, WordPress and Contentful
Cons
- Document caps on every plan
- Pricing built around AI visibility as well as content
- Sub-processors with global locations
- No self-hosting
Alternatives to Surfer
Other European content optimization software worth comparing before you decide:
NeuronWriter
Poland · Content editor and planner built on SERP analysis, from Zamosc
YourText.Guru
France · SEO guides that list the words to use and the score to reach
Semji
France · Content scoring, briefs and GEO tracking for larger content teams
Inlinks
United Kingdom · Entity-based content briefs plus internal linking and schema markup
See all European content optimization software or compare them directly against Clearscope on our alternatives page.
Frequently Asked Questions
Yes. Its privacy policy names Surfer sp. z o.o., registered in Wrocław, Poland (KRS 0000752993), as the data controller, and its regulations are governed by Polish law.
Surfer lists plans in euros from EUR 49 a month billed yearly, with document caps. Clearscope lists $129 a month for 50 pages and 20 drafts. The units differ, so compare how many drafts you score per month.
Yes. The Content Editor scores any draft in real time against the ranking pages for your keyword, whether you paste it in or write it inside the editor.