Keyword Insights
UK keyword clustering and content brief platform with a credit-based writing assistant and AI writer
Quick Overview
| Company | Snippet Digital Ltd (trading as Keyword Insights) |
|---|---|
| Category | Content Optimization Software |
| Headquarters | United Kingdom, United Kingdom |
| Founded | Not stated |
| EU Presence | Yes - United Kingdom (UK) |
| Data Location | Not stated on the pages checked; a sub-processor list is published |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Keyword discovery, keyword clustering, search intent classification, topical clusters, content briefs, AI Writing Assistant, AI Writing Agent, Google Search Console and WordPress integrations, public API |
| Pricing | Basic $58/month (10,000 credits), Professional $99/month (20,000 credits), Enterprise custom, $1 trial for 7 days |
| Best For | SEO teams that plan content from keyword clusters and want briefs and drafts from the same credits |
| Replaces | Clearscope, Frase |
Detailed Review
Keyword Insights covers the stage before writing: it finds keyword ideas from Google autocomplete, Reddit, Quora and People Also Ask, then clusters them by SERP similarity to show which pages to create and which gaps remain.
Each cluster turns into a content brief, and a Writing Assistant and an AI Writing Agent produce text. The site states that Keyword Insights is a registered trademark in the United Kingdom, trading under Snippet Digital Ltd.
Clusters Before Briefs
Clustering costs 1 credit per keyword, and a search intent view shows how many of the top 10 results are informational, transactional, commercial or other. That tells you which content type to create before a brief is written.
A competitor visibility feature benchmarks your coverage on a topic against other sites.
A Credit System for Everything
A content brief costs 100 credits, a Writing Assistant article 200 credits and an AI Writing Agent article 1,200 credits. Basic gives 10,000 credits with 1 seat and 5 workspaces, and Professional gives 20,000 credits with 3 seats and 10 workspaces.
A $1 trial for 7 days adds 5,000 one-time credits.
Mentions in AI Answers
The product page adds a step that finds Reddit, Quora and YouTube threads where a brand can contribute, with the aim of earning mentions that influence AI answers.
Limitations to Consider
Keyword Insights is a planning tool first, so its writing assistant is not the real-time score editor that Clearscope offers. Credits make monthly cost depend on usage, and an AI-written article costs 1,200 credits. The terms and privacy pages name Snippet Digital without a registered address. For scoring a draft see Surfer.
Who Should Use Keyword Insights
SEO managers and agencies who plan site structure from keyword clusters and want briefs and first drafts paid for from one credit balance.
Pros and Cons
Pros
- Clustering by SERP similarity
- Search intent breakdown per keyword set
- Briefs and drafts share one credit balance
- $1 trial with 5,000 credits
- Prices published on the site
Cons
- Planning-first, no live-score editor
- Credit usage is hard to forecast
- Registered address not stated by the vendor
- Prices in dollars
Alternatives to Keyword Insights
Other European content optimization software worth comparing before you decide:
Surfer
Poland · Content editor with a live score, outline builder and AI visibility tracking
NeuronWriter
Poland · Content editor and planner built on SERP analysis, from Zamosc
YourText.Guru
France · SEO guides that list the words to use and the score to reach
Semji
France · Content scoring, briefs and GEO tracking for larger content teams
See all European content optimization software or compare them directly against Clearscope on our alternatives page.
Frequently Asked Questions
Clustering uses 1 credit per keyword, a content brief 100 credits, a Writing Assistant article 200 credits and an AI Writing Agent article 1,200 credits, according to the pricing page.
Partly. It plans and briefs content from clusters and offers a writing assistant, but it is strongest before the draft stage, where Clearscope scores a finished draft.
There is a $1 trial for 7 days that includes 5,000 one-time credits, and it falls back to pay as you go afterwards unless you subscribe.