Quable

Quable is a French PIM platform founded in 2013 that became part of Ibexa Group in 2023, a move the company describes as giving it "greater scale, shared AI and engineering capability" alongside a stated mission of "helping European organisations own the full customer lifecycle from content to conversion."

Ibexa Group is itself headquartered in Berlin, Germany, and Quable now sits as one of six brands in that group alongside Ibexa, Actito, Cohesivo, Qualifio and Raptor — which makes Quable's ultimate ownership German rather than purely French, even though the product and its original team remain French.

The product itself is structured around two named tiers: Standard, which covers up to 50,000 products with unlimited channels and seat-based access, and Advanced, which removes the product, channel and seat caps entirely and adds data modelling, smart calculated fields, automation rules, visual workflows and SDK-based custom app development.

Both tiers include what Quable calls "Agentic Core," its AI-powered foundation feature, but neither tier publishes an actual price — the site's own pricing page routes every enquiry to "Talk to Sales."

For a buyer, the practical takeaway is that Quable now sits inside a larger, EU-headquartered software group rather than operating as an independent French startup, which can mean more stability and shared engineering resource, but also means the roadmap is no longer set by Quable alone. With over 300 clients stated and no published pricing or confirmed free trial, it competes on product depth and now on group backing rather than on price transparency.

What Quable does well

• Now backed by Ibexa Group, a larger, Berlin-headquartered European software group, rather than operating as a standalone startup
• Clear two-tier structure: Standard (capped, seat-based) vs. Advanced (uncapped, with automation and SDK)
• AI features ("Agentic Core") included at both published tiers, not walled off to an enterprise-only plan
• 300+ clients stated, with a decade of operating history dating to 2013

Where Quable falls short

• No published pricing at either tier — both route to a sales conversation
• No confirmed free trial or free tier
• As part of a six-brand group since 2023, Quable's roadmap is no longer set independently

Standout feature. Group backing without losing EU jurisdiction: Quable's 2023 move into Ibexa Group changed its ownership from an independent French startup to part of a Berlin-headquartered group, which is a real ownership shift worth knowing — but one that keeps it inside the EU rather than moving it outside.