Morningscore
Danish SEO tool that includes a GEO Score, an AI Overviews tracker and an AI prompt tracker in every plan
Quick Overview
| Company | Morningscore ApS |
|---|---|
| Category | AI Visibility Tools |
| Headquarters | Odense, Denmark |
| Founded | Not stated |
| EU Presence | Yes - Denmark (EU) |
| Data Location | Not stated on the pages checked |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | GEO Score, Google AI Overviews tracker, AI prompt tracker, keyword rank tracking, backlink tool, site health score, SEO missions, WordPress and Shopify plugins, API in all plans |
| Pricing | Lite $69, Business $99, Pro $159, Premium $299 per month; 14-day free trial |
| Best For | Small businesses that want SEO and AI visibility in a single login |
| Replaces | Profound, Semrush |
Detailed Review
Morningscore treats AI visibility as one part of a general SEO tool. A GEO Score, a Google AI Overviews tracker and an AI prompt tracker are listed under what is included in every plan, next to daily keyword rank tracking and a backlink tool.
The terms of service name Morningscore ApS, Rugardsvej 55 A 1. tv., 5000 Odense C, Denmark as the provider, and the site lists human chat support on weekdays from 9 to 16 CET.
Plans by allowance
Lite, Business, Pro and Premium differ by users (2, 4, 10 and 20), websites (3, 10, 30 and 100), tracked keywords (100, 500, 2,000 and 5,000) and AI credits (100, 1,000, 5,000 and 20,000).
The vendor states that each plan has the full tool with no add-ons, so the only choice is volume.
Task-led SEO
The product organises work as prioritised missions with a gamified level system, which suits owners who are not SEO specialists.
AI credits are also used for generating articles and one-click page boosts, so tracking and writing draw from the same pool.
How the vendor describes its data
Morningscore says its data is collected on demand from seven partners and that the databases of Semrush, Ahrefs and Moz are much bigger. It also says it does not offer the same number of tools.
A free 14-day trial needs no credit card, and a live demo opens with one click.
Limitations to Consider
AI visibility is one module, not the product's focus, and the pages checked give no list of tracked AI engines or prompt caps beyond the shared AI credits. Prices appear in US dollars. The vendor itself says its database is smaller than the largest SEO tools. For deeper AI tracking, a dedicated tool such as Peec AI covers more of the prompt side.
Who Should Use Morningscore
Small and mid-sized businesses that want a single inexpensive SEO tool and only need basic AI visibility tracking.
Pros and Cons
Pros
- GEO Score in every plan
- API included in all plans
- SEO and AI tracking in one login
- 14-day trial without a card
- Danish ApS with stated address
Cons
- AI module is secondary
- No engine list on the pages checked
- Smaller database by its own account
- USD pricing
Alternatives to Morningscore
Other European ai visibility tools worth comparing before you decide:
Peec AI
Germany · Berlin tracker built around visibility, position and sentiment
OtterlyAI
Austria · Austrian monitor with a cheap 15-prompt entry plan
Superlines
Finland · Helsinki platform that records answers from the live AI interfaces
Qwairy
France · Paris GEO platform with unlimited prompts and credit-based usage
See all European ai visibility tools or compare them directly against Profound on our alternatives page.
Frequently Asked Questions
Yes. The pricing page lists the GEO Score, Google AI Overviews tracker and AI prompt tracker under features included in every plan.
$69 for Lite, $99 for Business, $159 for Pro and $299 for Premium per month.
The terms give Morningscore ApS in Odense, Denmark.