European AI Visibility Tools

AI visibility tools run a fixed set of prompts against ChatGPT, Gemini, Perplexity and Google's AI answers, then report whether your brand is named, in which position and with which sources. The prompt lists you feed them describe your market, your competitors and your pricing, so it matters who stores them. The twelve vendors below are contracted from Germany, Austria, Finland, France, the Netherlands, Denmark, Slovakia and the UK.

How we rank these tools — 4-step process
  1. 1
    European ownership, verified

    The company is headquartered and incorporated in the EU, EEA, the UK, Switzerland or Israel, and processes customer data in Europe or Israel. A US parent company disqualifies a tool from this page regardless of where its servers are.

  2. 2
    Category fit and hands-on review

    What the tool actually does, who it suits, and where it falls short — checked against the vendor’s own documentation, changelog and pricing page rather than its marketing copy.

  3. 3
    Compliance and pricing check

    GDPR posture, hosting location and the prices quoted on this page are verified against the vendor’s public pricing before publication, and re-checked when we revisit the category.

  4. 4
    Position on this page

    Placement on this page can be paid, and that can affect the order tools appear in. It never buys a listing: a tool that fails the checks above is not here at any price, and payment does not change the shortcomings we write about. A vendor can ask us to correct a factual error — not to remove a criticism.

Vendors can pay for visibility on this page. It never changes what an entry says about a product, including the criticism, and we earn nothing when you click through to a vendor. Vendors can pay for more visibility, higher up on the review pages; it never affects whether a tool is listed. Editorial policy

12 European AI Visibility Tools

Peec AI

Berlin tracker built around visibility, position and sentiment

Germany
Unlimited users Daily tracking Looker Studio on Advanced

OtterlyAI

Austrian monitor with a cheap 15-prompt entry plan

Austria
Citation tracking GEO audits API and MCP

Superlines

Helsinki platform that records answers from the live AI interfaces

Finland
Up to 10 engines Action Center MCP server

Qwairy

Paris GEO platform with unlimited prompts and credit-based usage

France
Unlimited prompts 240+ countries Content Studio

Sistrix

Bonn SEO suite with an AI Visibility module in beta

Germany
AI Visibility Index Prompt research Entity analysis

Promptwatch

Amsterdam tracker that adds AI crawler logs and content agents

Netherlands
Crawler logs Content writing City-level tracking

Meteoria

French GEO tool with daily prompts and Matomo integration

France
Daily prompts Matomo and GA Unlimited seats

Rankscale

Vienna credit-based tracker covering 17+ AI engines

Austria
17+ engines Page audits Query fan-outs

Mangools

Slovak SEO suite with the AI Search Watcher add-on

Slovakia
8 AI engines Repeated prompt runs Free AI grader

Morningscore

Danish SEO tool with a GEO Score and prompt tracker

Denmark
GEO Score AI Overviews tracker API in all plans

Semji

Lyon content platform that ties GEO tracking to briefs

France
GEO content workflow Briefs Quote-based

Trakkr

London tracker that ships page fixes to your CMS

United Kingdom
8 AI models Fixes to CMS AI traffic revenue

Key takeaways

  • Peec AI from Berlin counts brand visibility, position and sentiment, and gives every plan unlimited users.
  • OtterlyAI of Persenbeug in Austria has the lowest listed entry price among the dedicated trackers, $29 a month for 15 prompts.
  • Superlines and Qwairy both start at €79 a month, Superlines with a task list called the Action Center and Qwairy with credits instead of a prompt cap.
  • Sistrix, Mangools, Morningscore and Semji put AI visibility inside an SEO or content subscription instead of selling it alone.
  • Trakkr of London is the only tool on the list outside the EU, and its terms do not name a registered company.

AI visibility tools are software that ask ChatGPT, Gemini, Perplexity and other answer engines the questions your buyers ask and report how often, where and how your brand is named, and a European provider matters because the prompts, competitor lists and site traffic you feed in are then handled under EU or UK law by a company you can contract with locally.

European AI visibility tools compared

European AI visibility tools compared on position, country, entry price and best use
PositionToolEstablishedEntry priceBest for
#1 Peec AI Germany Three self-serve tiers at $95, $245 and $495 a month, shown in USD; Enterprise by quote Marketing teams that want three clear metrics and many colleagues on one account
#2 OtterlyAI Austria Lite at $29, Standard at $189 and Premium at $489 a month in USD, with 15% off for yearly billing; Enterprise by quote Solo marketers and small agencies who want to start with a handful of prompts
#3 Superlines Finland €79 (Starter), €199 (Pro) and €379 (Growth) a month on monthly billing, 12% lower yearly; Enterprise by quote Euro-budget teams that want tracking and an action list in the same tool
#4 Qwairy France Starter €79, Growth €199 and Business €449 a month, roughly 17% lower on yearly billing; Enterprise on request Agencies and multi-market brands that need many prompts and languages
#5 Sistrix Germany Four modular tiers: EUR 119 (Start), EUR 239 (Plus), EUR 419 (Professional) and EUR 799 (Premium) a month, VAT extra SEO teams working in German, Austrian, Swiss, French, Italian or Spanish markets
#6 Promptwatch Netherlands Essential $95, Professional $245 and Business $579 a month in USD; Enterprise by quote Teams that want to connect AI mentions to crawler visits and ship content from one tool
#7 Meteoria France €75 (Starter), €175 (Pro) and €420 (Advanced) a month, Enterprise from €700; a yearly commitment includes 2 months free French-speaking teams and agencies that want unlimited seats and Matomo support
#8 Rankscale Austria Credit plans at $99 (Pro), $229 (Pro+), $385 (Growth) and $780 (Enterprise) a month in USD, about 15% lower yearly Agencies tracking many brands across markets who accept credit budgeting
#9 Mangools Slovakia Starting near EUR 29 a month on annual billing, with a 10-day free trial Freelancers, small businesses and small agencies
#10 Morningscore Denmark Lite $69, Business $99, Pro $159 and Premium $299 a month, plus a 14-day free trial Small businesses that want SEO and AI visibility in a single login
#11 Semji France Quoted per workspace; no public price list Brand and publisher content teams that need scoring, planning and AI visibility in one platform
#12 Trakkr United Kingdom Growth at $100, Scale at $500 and Managed at $2,500 a month in USD, with $50 for each extra brand Brands that want suggested page fixes pushed to their CMS, not only a score

Every European AI visibility tool reviewed

#1 Peec AI

Berlin, Germany Three self-serve tiers at $95, $245 and $495 a month, shown in USD; Enterprise by quote Demo on request

Best for: Marketing teams that want three clear metrics and many colleagues on one account

  • Operating company. Peec AI GmbH
  • Jurisdiction. EU (Germany)
  • Where the data sits. Not stated on the pages checked
  • Source code. Closed source
  • Replaces. Profound

Peec AI reduces AI search reporting to three figures: how many answers mention your brand, at what position in the answer, and with what sentiment. You enter your own prompts, group them with tags and follow the three lines against named competitors, with daily tracking and 50 prompts on Starter at $95 a month. Pro lifts that to 150 prompts and 2 projects, and Advanced to 350 prompts and 5 projects.

The contracting party is Peec AI GmbH of Berlin, entered at the Amtsgericht Charlottenburg under HRB 271053 B, according to its imprint. Every plan includes unlimited users, which separates it from per-seat trackers. Each self-serve plan lets you pick three models, and the site publishes its own Peec versus Profound page, a vendor framing to read as such.

What Peec AI does well

  • Unlimited users on every plan
  • Three focused metrics
  • Prices published on the site
  • Daily tracking from the first plan
  • German GmbH with a stated imprint

Where Peec AI falls short

  • Only three models per self-serve plan
  • Prices shown in US dollars
  • Multi-country and Looker Studio only on Advanced
  • Data location not stated

Standout feature. No other tool on the list combines a three-metric view with unlimited users on every plan.

#2 OtterlyAI

Persenbeug, Austria Lite at $29, Standard at $189 and Premium at $489 a month in USD, with 15% off for yearly billing; Enterprise by quote Demo on request

Best for: Solo marketers and small agencies who want to start with a handful of prompts

  • Operating company. OtterlyAI GmbH
  • Jurisdiction. EU (Austria)
  • Where the data sits. Not stated on the pages checked
  • Source code. Closed source
  • Replaces. Profound

OtterlyAI is the cheapest dedicated tracker here, at $29 a month for 15 prompts on Lite, rising to 100 on Standard and 400 on Premium. Lite covers ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot daily, and includes 1,000 GEO audits a month, a crawlability audit and citation source tracking.

The imprint names OtterlyAI GmbH in Persenbeug, Austria, entered as FN 647749 y at the court in St. Poelten. Reports, brands and competitors are unlimited, so the limits are prompts and engine add-ons: Gemini, Google AI Mode and Claude cost extra, and API, MCP and agent analytics start on Standard.

What OtterlyAI does well

  • Lowest entry price in the category
  • Unlimited team members
  • Citation source tracking included
  • GEO audit tool in the plan
  • Austrian GmbH with company register number

Where OtterlyAI falls short

  • Gemini and Claude cost extra
  • Lite limited to 15 prompts
  • API and MCP only from Standard
  • Prices in US dollars

Standout feature. OtterlyAI is the only tool here that bundles a GEO audit allowance of 1,000 a month into its cheapest plan.

#3 Superlines

Helsinki, Finland €79 (Starter), €199 (Pro) and €379 (Growth) a month on monthly billing, 12% lower yearly; Enterprise by quote Demo on request

Best for: Euro-budget teams that want tracking and an action list in the same tool

  • Operating company. Grew Oy (Superlines)
  • Jurisdiction. EU (Finland)
  • Where the data sits. Not stated on the pages checked
  • Source code. Closed source
  • Replaces. Profound

Superlines tracks prompts on more than ten AI engines and turns the results into tasks through an Action Center. Starter costs €79 a month for 50 prompts and 1 brand, Pro €199 for 150 prompts and 3 brands, and Growth €379 for 300 prompts and 7 brands, with unlimited competitors everywhere. An article generator, a schema optimizer and a site checker come with monthly allowances.

Grew Oy of Helsinki, business ID 3121383-4, is named in the terms and privacy policy as contracting party and controller. The vendor says it collects answers from the real AI interfaces, not from API output; that is its own description and no third-party test appears on the pages checked. Self-serve plans pick any three engines, and history runs from one month on Starter to unlimited on Enterprise.

What Superlines does well

  • Plans priced in euros
  • Real-interface data collection claimed
  • Unlimited competitors on every plan
  • MCP server on all plans
  • Finnish company named in the terms

Where Superlines falls short

  • Three engines only on self-serve plans
  • One month of history on Starter
  • API only from Growth
  • Data location not stated

Standout feature. Superlines combines euro pricing with unlimited competitors and an Action Center task list from its €79 entry plan.

#4 Qwairy

Paris, France Starter €79, Growth €199 and Business €449 a month, roughly 17% lower on yearly billing; Enterprise on request Demo on request

Best for: Agencies and multi-market brands that need many prompts and languages

  • Operating company. Qwairy SAS
  • Jurisdiction. EU (France)
  • Where the data sits. Not stated for the platform; the marketing website is hosted by Vercel Inc. (USA)
  • Source code. Closed source
  • Replaces. Profound

Qwairy tracks without a prompt cap and charges through monthly credits instead: 2,500 on Starter at €79, 10,000 on Growth at €199 and 30,000 on Business at €449. Tracking works across 240+ countries and 45+ languages on all plans, which makes it a fit for one prompt set run in French, German and Spanish side by side.

Qwairy SAS is registered at the RCS Paris under SIREN 944 639 012, with its office on Rue de Stockholm in the 8th arrondissement. The homepage lists around eighteen engines and marks each as read through the interface, an API or both. Its legal notice shows the marketing website is hosted by Vercel Inc. in the USA, and the platform location is not stated.

What Qwairy does well

  • No prompt cap, usage metered by credits
  • 240+ countries and 45+ languages
  • Engines labelled UI or API
  • Free audit without an account
  • French SAS with SIREN number

Where Qwairy falls short

  • Credit use is harder to forecast
  • API from Growth, Looker Studio from Business
  • Website hosted by a US provider
  • Platform data location not stated

Standout feature. Qwairy is the only tool here that tells you, per engine, whether the data came through the user interface or an API.

#5 Sistrix

Bonn, Germany Founded 2008 Four modular tiers: EUR 119 (Start), EUR 239 (Plus), EUR 419 (Professional) and EUR 799 (Premium) a month, VAT extra Demo on request

Best for: SEO teams working in German, Austrian, Swiss, French, Italian or Spanish markets

  • Operating company. SISTRIX GmbH
  • Jurisdiction. EU (Germany)
  • Where the data sits. Germany
  • Source code. Closed source
  • Replaces. Semrush, Ahrefs, Moz

Sistrix is a search analytics platform from Bonn whose Visibility Index has been calculated weekly since 2008, and its AI Visibility feature adds answer-engine tracking to that history. The vendor's AI page called it a beta, free for 100 prompts when we checked, and paid pricing for the module is unconfirmed.

SISTRIX GmbH sells in modules (SEO, links, content, optimiser, marketplace) from EUR 119 to EUR 799 a month plus VAT, and names Germany as its data location. Local SERP databases cover Germany, Austria, Switzerland, France, Italy and Spain. Its weak spots are US data and backlink index size, and the interface is functional rather than modern.

What Sistrix does well

  • Weekly Visibility Index since 2008
  • Best historic SERP data for European markets
  • Google update annotations on every chart
  • Strong DACH, French, Italian, Spanish coverage
  • German company and hosting

Where Sistrix falls short

  • Weaker US data than American tools
  • Smaller backlink index
  • Modular pricing adds up quickly

Standout feature. Sistrix is the only tool on the list with weekly search visibility data going back to 2008 behind its AI reporting.

#6 Promptwatch

Amsterdam, Netherlands Essential $95, Professional $245 and Business $579 a month in USD; Enterprise by quote Demo on request

Best for: Teams that want to connect AI mentions to crawler visits and ship content from one tool

  • Operating company. Promptwatch B.V.
  • Jurisdiction. EU (Netherlands)
  • Where the data sits. Not stated on the pages checked
  • Source code. Closed source
  • Replaces. Profound

Promptwatch measures in responses as well as prompts: Essential at $95 includes 50 prompts and 6,000 responses, Professional at $245 has 150 prompts and 18,000 responses, and Business at $579 has 350 prompts and 42,000 responses. Every plan tracks all the models it lists, from ChatGPT and Gemini to Meta AI, Mistral and Amazon Alexa.

Promptwatch B.V. in Amsterdam is named in the terms and privacy policy as company and GDPR controller. Crawler logs show which pages AI bots actually fetch, agent analytics start at Professional, and content writing and refresh agents draft pages from gaps in the tracked prompts. Business is sold by demo, and state and city tracking sit on that tier.

What Promptwatch does well

  • Crawler logs show real AI bot visits
  • Response volume stated per plan
  • City-level tracking on Business
  • All models tracked on every plan
  • Dutch B.V. named in terms

Where Promptwatch falls short

  • Business plan needs a demo
  • Priced in US dollars
  • Content agents not on Essential
  • Highest mid-tier price in the group

Standout feature. Promptwatch is the only tool here that reads AI crawler logs to show which of your pages bots really fetch.

#7 Meteoria

Saint-Mandé, France €75 (Starter), €175 (Pro) and €420 (Advanced) a month, Enterprise from €700; a yearly commitment includes 2 months free Demo on request

Best for: French-speaking teams and agencies that want unlimited seats and Matomo support

  • Operating company. METEORIA SAS
  • Jurisdiction. EU (France)
  • Where the data sits. Not stated on the pages checked
  • Source code. Closed source
  • Replaces. Profound

Meteoria prices by the number of prompts it runs each day: 25 on Starter at €75, 100 on Pro at €175, 300 on Advanced at €420, and 500 or more on Enterprise from €700. Seats, countries, projects and brands are unlimited on all four. A content crawl and Google Analytics or Matomo connect AI answers to site traffic.

METEORIA SAS, share capital €300, is registered at the RCS Créteil under 993 360 262 with its head office in Saint-Mandé. The site and pricing section are written in French, and each plan tracks three engines from a list that includes ChatGPT, Perplexity, Gemini and Copilot. The risk report and log analysis begin at Advanced, and API, MCP and SSO need Enterprise.

What Meteoria does well

  • Unlimited seats, projects, brands and countries
  • Matomo and Google Analytics integration
  • Prices listed in euros
  • Risk report and log analysis at Advanced
  • French SAS with RCS number

Where Meteoria falls short

  • Site and pricing in French
  • Three engines per plan
  • API and MCP only on Enterprise
  • Small prompt count on Starter

Standout feature. Meteoria lists Matomo next to Google Analytics as a traffic link on every plan.

#8 Rankscale

Vienna, Austria Credit plans at $99 (Pro), $229 (Pro+), $385 (Growth) and $780 (Enterprise) a month in USD, about 15% lower yearly Demo on request

Best for: Agencies tracking many brands across markets who accept credit budgeting

  • Operating company. Rankscale GmbH
  • Jurisdiction. EU (Austria)
  • Where the data sits. Not stated on the pages checked
  • Source code. Closed source
  • Replaces. Profound

Rankscale bills in credits that are spent when an engine is queried: 1,200 on Pro at $99, 3,000 on Pro+ at $229, 5,500 on Growth at $385 and 12,000 on Enterprise at $780, which the vendor converts into 4,800 to 48,000 tracked answers a month. It names 17+ engines with no per-engine upsell, including AI Overviews, ChatGPT, Perplexity, Claude and Mistral.

Rankscale GmbH of Vienna entered the Firmenbuch on 22 July 2025 under FN 658253w, so the company is recent. Page audits run 94+ technical checkpoints on any URL, query fan-out and prompt research tools sit beside the trackers, and white-label options start on Growth. Recommendations and the GA4 connection are labelled beta.

What Rankscale does well

  • 17+ engines with no per-engine tiers
  • Page audits with 94+ checkpoints
  • Query fan-out and prompt research tools
  • White-label options for agencies
  • Austrian GmbH with Firmenbuch number

Where Rankscale falls short

  • Credit budget is hard to forecast
  • Recommendations and GA4 link in beta
  • Company registered only in July 2025
  • USD pricing

Standout feature. Rankscale is the only tool here whose page audits check a URL against 94+ technical points.

#9 Mangools

Bratislava, Slovakia Founded 2014 Starting near EUR 29 a month on annual billing, with a 10-day free trial Demo on request

Best for: Freelancers, small businesses and small agencies

  • Operating company. CodeCat s.r.o. (Mangools)
  • Jurisdiction. EU (Slovakia)
  • Where the data sits. EU
  • Source code. Closed source
  • Replaces. Semrush, Ahrefs, Moz Pro

Mangools is a suite of five SEO tools (KWFinder, SERPChecker, SERPWatcher, LinkMiner and SiteProfiler) from CodeCat s.r.o. in Bratislava, founded in 2014. Plans start near EUR 29 a month on annual billing, with a 10-day free trial, and the vendor positions the suite at roughly a tenth of a comparable Semrush plan.

Mangools appears on this list because the vendor runs an AI Search Watcher page, but its price and limits could not be read when we checked, so the AI side stays unverified. What the site's tool page confirms is the SEO core: keyword research to city level, rank tracking, backlinks, EU data location and a smaller backlink index than the leaders.

What Mangools does well

  • Best interface in the SEO category
  • Roughly a tenth of Semrush pricing
  • Realistic keyword difficulty scores
  • Local keyword research to city level
  • Slovak company, EU data

Where Mangools falls short

  • Smaller backlink index than the leaders
  • No site crawler or content module
  • Limited enterprise and team features

Standout feature. Mangools is the only tool here that is primarily a keyword and rank-tracking suite with pricing near EUR 29.

#10 Morningscore

Odense, Denmark Lite $69, Business $99, Pro $159 and Premium $299 a month, plus a 14-day free trial Demo on request

Best for: Small businesses that want SEO and AI visibility in a single login

  • Operating company. Morningscore ApS
  • Jurisdiction. EU (Denmark)
  • Where the data sits. Not stated on the pages checked
  • Source code. Closed source
  • Replaces. Profound, Semrush

Morningscore from Odense treats AI visibility as one module of an SEO tool. A GEO Score, a Google AI Overviews tracker and an AI prompt tracker come with all four plans, from Lite at $69 to Premium at $299, next to keyword tracking, a backlink tool and a site health score. AI credits run from 100 to 20,000 and are shared with article generation.

Morningscore ApS names an address in Odense, Denmark in its terms, and offers chat support on weekdays. The vendor states that its data is collected on demand from seven partners and that the Semrush, Ahrefs and Moz databases are much larger. Work is organised as prioritised missions with levels, an approach aimed at owners rather than SEO specialists.

What Morningscore does well

  • GEO Score in every plan
  • API included in all plans
  • SEO and AI tracking in one login
  • 14-day trial without a card
  • Danish ApS with stated address

Where Morningscore falls short

  • AI module is secondary
  • No engine list on the pages checked
  • Smaller database by its own account
  • USD pricing

Standout feature. Morningscore is the only tool here that shows a gamified mission list for SEO next to a GEO Score.

#11 Semji

Lyon, France Founded 2012 Quoted per workspace; no public price list Demo on request

Best for: Brand and publisher content teams that need scoring, planning and AI visibility in one platform

  • Operating company. SEMJI SAS
  • Jurisdiction. EU (France)
  • Where the data sits. Not stated; the legal notice names Vercel Inc. as host of the website
  • Source code. Closed source
  • Replaces. Clearscope, MarketMuse

Semji is a Lyon platform that scores content, writes briefs, plans topics and tracks mention and citation rates across ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude and DeepSeek. Finished pieces reach the CMS as drafts through the CMS Publisher, and clicks and citations return on the same record.

SEMJI SAS lists 2012 as its founding year and SOC 2 Type II among its features, and the site names Allianz, Otto, Randstad and Fox Sports as customers. Semji publishes no price: quotes follow workspaces, markets and AI usage, and seats are part of the scope. The legal notice names Vercel Inc. as website host, and customer content processing is not described.

What Semji does well

  • Scored editor plus planning and measurement
  • Tracks six AI engines
  • Drafts go to the CMS as drafts
  • Seats not charged per head
  • French company with SOC 2 Type II listed

Where Semji falls short

  • No public price list
  • Demo required to start
  • Wide scope for a team that wants only a score
  • Data processing location not stated on pages checked

Standout feature. Semji is the only tool here that traces a tracked AI citation back to the draft and CMS page that earned it.

#12 Trakkr

London, United Kingdom Founded 2025 Growth at $100, Scale at $500 and Managed at $2,500 a month in USD, with $50 for each extra brand Demo on request

Best for: Brands that want suggested page fixes pushed to their CMS, not only a score

  • Operating company. Trakkr (legal entity not named on the pages checked)
  • Jurisdiction. United Kingdom (adequacy decision, outside the EEA)
  • Where the data sits. Not stated on the pages checked
  • Source code. Closed source
  • Replaces. Profound

Trakkr checks 8 AI models daily on every plan: Growth costs $100 a month for one brand and 50 prompts with three seats, each extra brand adds $50, and Scale at $500 covers ten brands with client portals. A Managed tier at $2,500 includes a team that ships fixes and starts with a free 90-day plan.

The about page says the founder started Trakkr in London in 2025, and the terms follow the laws of England and Wales. No registered company is named on the terms or privacy pages. Its Fixes feature proposes page changes for WordPress, Shopify, Webflow or GitHub sites, and the site offers a free grader, a query scanner and an llms.txt generator.

What Trakkr does well

  • Eight models checked daily on every plan
  • Fixes published to common CMS platforms
  • Free 90-day plan on Managed
  • Free site grader and query scanner
  • UK law governs the terms

Where Trakkr falls short

  • Legal entity not named
  • USD pricing
  • Extra brands cost $50 each
  • Started in 2025

Standout feature. Trakkr is the only tool here that publishes suggested fixes straight to a WordPress, Shopify, Webflow or GitHub site.

How do I choose between the European AI visibility tools?

Start with the unit each vendor sells, because it decides the real cost. Peec AI counts prompts (50, 150 or 350), Promptwatch counts prompts and responses, Meteoria counts prompts run per day, and Qwairy and Rankscale sell credits that are spent per query. A team with a fixed prompt list of 50 to 100 questions is best served by a prompt count, while an agency that varies countries and engines each month gets more from credits.

Then check engine coverage. Peec AI, Superlines and Meteoria limit a self-serve plan to three engines you choose, OtterlyAI includes four and sells Gemini, AI Mode and Claude as add-ons, and Promptwatch tracks every model it lists on all plans. Rankscale names 17 or more. If your buyers mostly use one or two assistants, the three-engine limit costs you nothing.

What do the plans cost, and in which currency?

Euro-priced plans come from Superlines (€79, €199, €379), Qwairy (€79, €199, €449), Meteoria (€75, €175, €420) and Sistrix (EUR 119 to EUR 799 plus VAT). Peec AI, OtterlyAI, Promptwatch, Rankscale, Morningscore and Trakkr show US dollars, so a European finance team should expect exchange-rate drift on those invoices. Semji publishes no price and quotes per workspace.

At the low end, OtterlyAI Lite is $29 for 15 prompts and Mangools starts near EUR 29 a month with SEO as the main product. At the agency end the ladders reach $495 (Peec AI Advanced), $579 (Promptwatch Business), $489 (OtterlyAI Premium) and $2,500 for the Managed tier at Trakkr. Compare by cost per tracked prompt and per engine, not by plan name.

Does a European provider mean my data stays in Europe?

Not automatically. Contracting with a company in Germany, Austria, Finland, France, the Netherlands or Denmark puts the agreement under EU law, but most vendors in this group do not state where the platform stores data on the pages checked. Sistrix names Germany and Mangools names the EU. Qwairy and Semji state that their websites are hosted by Vercel Inc. in the USA, and say nothing about platform hosting.

For a regulated buyer, the practical step is to ask the vendor for its data processing agreement and a sub-processor list before the trial ends. Trakkr is governed by the laws of England and Wales, and the United Kingdom has an adequacy decision but sits outside the EEA. Semji lists SOC 2 Type II, which is a security attestation and not a statement about location.

How do I move away from Profound?

Profound is a US company, and its privacy policy says its services are hosted in the United States. Its pricing page shows a free 7-day trial and a custom Enterprise package, so the first job is to export what you have. Enterprise lists CSV and JSON export, and you should save the prompt list, the competitor list and the history before you cancel.

Run a European tool in parallel for a month. Peec AI, OtterlyAI, Superlines, Qwairy, Promptwatch, Meteoria, Rankscale and Trakkr all list Profound as the product they replace on their tool pages here. Expect the numbers to differ, since each vendor samples engines differently, and mark the switch date on your reports instead of splicing the series together.

When should I not switch to a European tool?

Stay put if your reporting depends on a long history that cannot be exported, or if you use the agent features of the current platform daily. The European trackers mostly measure and advise. Promptwatch and Trakkr add content or fix agents, and Semji covers briefs and drafts, but none replaces a full agent workspace, and Sistrix described its AI module as a beta when checked.

Also hold back when the whole job is classic SEO with a little AI tracking on the side. In that case an SEO suite such as Mangools or Morningscore already contains the part you need, and a dedicated tracker would add cost without adding questions you will actually read.

Which tools connect to analytics and reporting?

Meteoria connects Google Analytics and Matomo on all plans, with Looker Studio from Advanced. Peec AI offers Looker Studio on Advanced and Qwairy on Business. Superlines lists AI bot analytics and cookieless web tracking on every plan, and Promptwatch reads AI crawler logs. Rankscale labels its GA4 and Search Console link as beta.

For automation, check where the API starts: Superlines and Qwairy from Growth, Rankscale from Pro+, OtterlyAI from Standard, Meteoria on Enterprise only, and Morningscore on all plans. Superlines, Qwairy, Promptwatch, Rankscale, Trakkr and Semji list MCP access, which lets an assistant read the data directly.

How we selected and ranked these 12 tools

Every tool on this page is in the European Purpose directory, which means the operating company is established in Europe and we have verified that from the company register or the vendor's own legal notice rather than from a marketing page. Tools headquartered outside Europe are not eligible, however good they are.

  1. Feature verification (weight: 40%). We check each capability against the vendor's own documentation and product pages, and record what the tool does rather than what the category is assumed to include.
  2. Ease of adoption (weight: 30%). Integrations, published API access, trial availability and how much configuration stands between signing and a usable result.
  3. Value and transparency (weight: 30%). Published pricing counts in a vendor's favour; quote-only pricing is recorded as quote-only rather than estimated. We weigh what a buyer gets for the entry price, not the headline feature count.
  4. Editorial review. Every page is researched and drafted with AI assistance, and the compliance and pricing claims are checked against the vendor's documentation before it is published under the founder's editorial responsibility. The three weights above decide the order; a position is a ranking against the other European tools in this category, not an absolute score.

Vendor-reported outcomes — ROI figures, margin uplift, time saved — are labelled as vendor claims wherever they appear on this page. We have not audited them, and neither has anyone else who quotes them. Read our full editorial process for how pages are re-verified.

Frequently asked questions

The answer depends on the job. For plain brand tracking at a published price, Peec AI, OtterlyAI, Superlines and Promptwatch are the usual starting points. Qwairy and Rankscale suit agencies across many markets, Meteoria suits French-speaking teams, and Sistrix, Morningscore and Mangools suit buyers who want AI tracking inside an SEO subscription. Semji fits content teams, and Trakkr fits teams that want page fixes.

OtterlyAI Lite at $29 a month for 15 prompts is the lowest dedicated entry price, and Mangools starts near EUR 29 a month as an SEO suite. Meteoria starts at €75, and Superlines and Qwairy at €79. Peec AI and Promptwatch start at $95. Prompt counts differ, so compare the cost per prompt.

Yes. Superlines, Qwairy, Meteoria, Sistrix and Mangools list euro prices. Peec AI, OtterlyAI, Promptwatch, Rankscale, Morningscore and Trakkr list US dollars, and Semji gives a quote on request.

Mostly. Morningscore offers a 14-day trial without a card and Mangools a 10-day trial, Qwairy gives a free audit without an account plus 120 credits at sign-up, and Trakkr runs free site tools. Semji requires a demo, and Promptwatch sells its Business plan through a demo.

Rankscale names 17 or more engines with no per-engine tiers, and Qwairy lists around eighteen on its homepage. Promptwatch tracks all of its listed models on every plan. Peec AI, Superlines and Meteoria cap a self-serve plan at three engines, and Trakkr checks eight models daily.

Trakkr is based in London and its terms follow the laws of England and Wales. The United Kingdom is outside the EU, and the pages checked do not name a registered legal entity.