Metricool
Spanish social scheduler and analytics suite built around reporting on what happens after you post.
Quick Overview
| Company | Metricool Software, SL |
|---|---|
| Category | Social Media Management |
| Headquarters | Madrid, Spain |
| Founded | 2014 |
| EU Presence | EU (Spain) |
| Data Location | EU data centres |
| Open Source | No |
| Compliance | GDPR |
| Pricing | Free plan / Starter from about €20/month / Advanced from about €54/month / Custom on request |
| Free Option | Free plan available (no time limit) |
| Replaces | Hootsuite, Buffer, Sprout Social |
Detailed Review
Metricool built its reputation on the reporting half of the job rather than the scheduling half, and it shows in how the product is organised: performance dashboards, competitor benchmarking and exportable PDF or PowerPoint reports sit as prominently as the content calendar. A genuinely usable free plan — one brand, twenty scheduled posts a month, five competitors tracked — means a solo marketer can run the whole workflow before paying anything.
Paid tiers add unlimited publishing, up to fifty managed brands, post approval for small teams, full Twitter/X analytics and a Looker Studio connector for anyone who reports in a shared dashboard rather than a PDF. An AI assistant helps draft captions and generate on-brand posting suggestions, and API access via Zapier or Make covers the automation cases a marketing team eventually runs into.
Metricool Software, SL is based in Madrid and states outright that it stores all data on EU servers. From about €20 per month for up to ten brands, rising to about €54 for fifty. Its unified inbox and client-approval tooling are lighter than Agorapulse's or Sendible's, so a team whose main problem is conversation volume rather than reporting depth should look there first.
What Metricool does well
- Genuinely usable free plan, no time limit
- Deep reporting and competitor benchmarking
- Looker Studio connector for shared dashboards
- Spanish company, data stored on EU servers
- Affordable scaling to fifty managed brands
Where Metricool falls short
- Inbox and approval tools lighter than dedicated agency platforms
- AI assistant credits limited on lower tiers
- White-label and dedicated account manager require Custom plan
- Twitter/X analytics fully unlocked only on Advanced
Standout feature. A free plan that actually reports, not just schedules — analytics from day one, no card required.
Pros and Cons
Pros
- Genuinely usable free plan, no time limit
- Deep reporting and competitor benchmarking
- Looker Studio connector for shared dashboards
- Spanish company, data stored on EU servers
- Affordable scaling to fifty managed brands
Cons
- Inbox and approval tools lighter than dedicated agency platforms
- AI assistant credits limited on lower tiers
- White-label and dedicated account manager require Custom plan
- Twitter/X analytics fully unlocked only on Advanced
Alternatives to Metricool
Frequently Asked Questions
What is Metricool?
Metricool built its reputation on the reporting half of the job rather than the scheduling half, and it shows in how the product is organised: performance dashboards, competitor benchmarking and exportable PDF or PowerPoint reports sit as prominently as the content calendar. A genuinely usable free plan — one brand, twenty scheduled posts a month, five competitors tracked — means a solo marketer can run the whole workflow before paying anything.
Where is Metricool based?
Metricool operates from Madrid, Spain, which places it under EU (Spain). Compliance: GDPR.
What does Metricool cost?
Free plan / Starter from about €20/month / Advanced from about €54/month / Custom on request. Free plan available (no time limit).
Who is Metricool best for?
Solo marketers and small teams who want scheduling and analytics in one affordable place. A free plan that actually reports, not just schedules — analytics from day one, no card required.
What are the drawbacks of Metricool?
Inbox and approval tools lighter than dedicated agency platforms. AI assistant credits limited on lower tiers. White-label and dedicated account manager require Custom plan. Twitter/X analytics fully unlocked only on Advanced.
Is Metricool a good alternative to Hootsuite?
Metricool is built as a European alternative to Hootsuite: Spanish social scheduler and analytics suite built around reporting on what happens after you post. It will not be a like-for-like feature match in every respect, so check the review above for where the two genuinely differ before switching.
How does Metricool compare to other Social Media Management tools?
Metricool is one of several European Social Media Management tools we cover. It is most often compared with Hootsuite, Buffer, Sprout Social.