Kelkoo

The footer of kelkoo.fr reads Kelkoo SAS, 64-66 Rue des Archives, 75003 Paris. The group's privacy policy gives the same company, registered in France under number 425 093 069, and names the French CNIL as lead supervisory authority.

The group page says Kelkoo was founded in France in 1999, is headquartered in London and works across 29 markets. That page presents Kelkoo as a marketing platform for advertisers, which is a different audience from shoppers.

What does the shopper side look like?

The French home page says shoppers can compare 45 million products in 500 shops, follow price drops and receive alerts. It calls itself independent and free since 1999.

Result pages show a starting price, the cheapest shop and the number of offers. The page says prices shown include all costs (TFC), except for new vehicles.

How are results ranked, and who is responsible?

A footer link asks how results are ranked, and further links lead to complaint handling, terms, cookie policy and privacy policy.

The page adds that Kelkoo cannot guarantee the accuracy or completeness of merchant data, and that the merchant's own site prevails if the two differ.

Why choose it over Google Shopping?

Kelkoo gives you a named French company with a company number, and a supervisory authority in France. The France-registered entity is also the one named for data held about group site visitors.

Google Shopping reaches more shops. We only read the French consumer site, so we cannot confirm the same features in other countries.

Where it falls short

We read the French consumer site only, and the group pages we read are aimed at advertisers and publishers, not shoppers. The ownership of the group above Kelkoo SAS is not stated on the pages we read, and the group is headquartered in London, not in the EU. The data location is not stated. For a Dutch-language alternative see Kieskeurig.

Who Kelkoo fits

Shoppers in France who want price drop alerts and a long-running comparison site with a registered French company behind it.