Frontify

Frontify AG in St. Gallen sells a brand platform that puts style guides, templates and the asset library behind a single login, and it is one of the more recognisable European names in that space alongside Bynder. Where it differs is the pricing model: rather than a fixed number of named seats, Frontify counts monthly active users and averages that count over six months to smooth out spikes, which is meant to make cost track actual usage rather than headcount.

That model cuts both ways. It can be cheaper than a seat-based platform for an organisation with many occasional viewers — agencies, freelancers, country offices — logging in once a month, and more expensive for one with a smaller core team using it daily. No tier or figure is published, so the only way to find out is a sales conversation, which puts it in the same opaque-pricing bracket as Wedia and censhare rather than with Filecamp's published plans.

Frontify is a Swiss company, which means Europe under an adequacy decision but outside the EEA, a distinction that rules it out of some public-sector procurement the way Filecamp's Swiss base does. For a brand-led marketing organisation already comparing Bynder and Wedia, it is worth a place on the shortlist; it does not do anything the working-library end of this category needs.

What Frontify does well

• Brand guidelines, templates and DAM in one platform
• Usage-based pricing can suit organisations with many occasional users
• Six-month averaging smooths short-term usage spikes
• Well-known name, easy to get buy-in for internally
• Partner network for larger implementations

Where Frontify falls short

• No published pricing at all, not even indicative tiers
• Swiss, not EU or EEA — adequacy decision only
• Distribution-led rather than built for a working archive
• Usage-based cost is harder to budget than a fixed seat count

Standout feature. Pricing by monthly active users rather than seats: the only tool in this category that bills for who actually logs in.