European Alternatives to Cloudinary

Looking for a European alternative to Cloudinary? Its terms name three possible contracting parties, Cloudinary Ltd. (Israeli law, Tel Aviv courts), Cloudinary Inc., a Delaware corporation (California law, Santa Clara County) and Cloudinary UK Ltd. (English law, London), and the text does not say which one applies to which customer.

Eleven European tools cover the job, from image and video APIs and CDNs to full asset-management platforms, run by companies in France, Slovenia, Germany, the United Kingdom, Austria, Sweden, the Netherlands and Switzerland.

11 Alternatives
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11 European Alternatives to Cloudinary

Scaleflex (Filerobot)

French image optimisation and delivery API (Cloudimage) plus an API-first asset library (Filerobot)

#1 for replacing Cloudinary
France

Bunny.net

Slovenian CDN with on-the-fly image transforms and video streaming, pay as you go, 14-day trial

#2 for replacing Cloudinary
Slovenia

Transloadit

Berlin file-processing API for image, video and audio, with a free Community plan and public prices

#3 for replacing Cloudinary
Germany

Sirv

UK image CDN with dynamic imaging, 360 spin and zoom, a free plan and a $19 business plan

#4 for replacing Cloudinary
United Kingdom

api.video

French video API: free encoding, pay-as-you-go hosting and delivery, run by OVHcloud

#5 for replacing Cloudinary
France

Pimcore

Open-source platform with asset management, thumbnails, video transcoding and REST and GraphQL APIs

#6 for replacing Cloudinary
Austria

ResourceSpace

Open-source DAM with API access, self-hosted at no licence fee or on quoted cloud tiers

#7 for replacing Cloudinary
United Kingdom

Mediaflow

Swedish DAM and video platform with published monthly prices from €60 and EU/EEA data processing

#8 for replacing Cloudinary
Sweden

Bynder

Amsterdam DAM and brand portal for marketing teams, with public API terms and no public price list

#9 for replacing Cloudinary
Netherlands

Keepeek

Paris asset-management company (Keepeek SAS), a Papirfly group brand, registered in France

#10 for replacing Cloudinary
France

Frontify

St. Gallen brand platform under Swiss law, with St. Gallen courts

#11 for replacing Cloudinary
Switzerland

Key takeaways

  • Cloudinary Ltd. (Israel), Cloudinary Inc. (Delaware) and Cloudinary UK Ltd. are all named in its terms as possible contracting parties, and the text does not say which applies to whom.
  • Scaleflex (France) is the closest in shape: an image and video optimisation API plus an asset library from one French SAS, with French law and Paris courts.
  • Bunny.net (Slovenia) is the cheapest to start: CDN from $0.01 per GB in Europe and North America, a $9.50 monthly Optimizer for on-the-fly image changes, and a 14-day trial.
  • Transloadit (Germany), Sirv (UK) and api.video (France) each cover one part: file processing, an image CDN with 360 spin, and video.
  • Pimcore, ResourceSpace, Mediaflow, Bynder, Keepeek and Frontify are asset-management platforms, so choose them if your team uses Cloudinary as a library, not an API.

Why people leave Cloudinary

Cloudinary is the image and video platform that developers reach for when they need to upload a picture once and serve it in any size and format.

You change the URL to resize, crop or convert, a CDN delivers the result, and a media library and, for larger customers, a digital asset management product sit on top. A free plan gives 25 credits a month, and on its pricing page the paid plans run from $99 a month (Plus, or $89 billed yearly) to $249 (Advanced, or $224 billed yearly), with Enterprise on request.

Its terms name three possible contracting parties: Cloudinary Ltd. (governed by the laws of the State of Israel, with the Tel Aviv district as venue), Cloudinary Inc., a Delaware corporation (California law, Santa Clara County), and Cloudinary UK Ltd.

(the laws of England and Wales, London). The text does not say which entity applies to which customer, so you need to look at your own order form. The terms contain no arbitration clause. Its privacy policy names Cloudinary Ltd. and its affiliates and relies on the EU-US Data Privacy Framework.

This page covers the two things Cloudinary customers use it for: the developer side (an image or video API with a CDN) and the asset-management side (a library for a marketing team). Eleven European tools qualify. They are not interchangeable, and several only cover one half of what Cloudinary does.

  • The contracting entity depends on your order Cloudinary Ltd. (Israel), Cloudinary Inc. (Delaware) and Cloudinary UK Ltd. are all possible parties, with Israeli, Californian or English law and courts to match. Israel and the United States are outside the EU and the EEA, and the UK is outside the EU. If you want one contracting party inside the EU, EEA or Switzerland and a court near you, the tools below name one in their own legal pages.
  • Credits make costs hard to predict Cloudinary prices usage in credits: one credit equals 1,000 transformations, or 1 GB of storage, or 1 GB of image bandwidth, or 2 GB of video bandwidth on paid plans. That is flexible, but a single number hides which part of your usage is growing. Bunny.net, Sirv, Transloadit and api.video each bill in plainer units such as gigabytes or minutes.
  • The jump from free to paid is steep The free plan is 25 credits and three users, and the next plan is $99 a month. Between them there is little. Sirv has a free plan and a $19 business plan, and Bunny.net starts at a $1 monthly minimum, so a small project can pay by use.
  • Developer tools and asset management are different markets here Few European vendors cover both halves the way Cloudinary does. Scaleflex is the closest in that respect. The rest split into image and video infrastructure (Bunny.net, Transloadit, Sirv, api.video) and asset-management platforms for marketing teams (Pimcore, ResourceSpace, Mediaflow, Bynder, Keepeek, Frontify).

What you have to replace, not just match

List what Cloudinary does for you today: which transformations your URLs use (resize, crop, format, quality), whether you use video, how many assets and how much traffic you have, and whether anyone uses the media library as a manual asset manager. A site that only resizes and converts images moves easily to an image CDN. A team that uses folders, tags and approvals needs one of the asset-management platforms instead.

Cloudinary URLs are usually written into your pages, templates or database. Plan the change as a rewrite of those URLs, not a file transfer: export your originals, import them into the new service, and map each transformation to the equivalent parameter. Run both side by side on a copy of the site and compare the output before you switch the live traffic.

The alternatives compared

European Cloudinary alternatives, in the order this page ranks them, compared on headquarters, pricing and jurisdiction
PositionToolHeadquartersPricingJurisdiction
#1 Scaleflex (Filerobot) Saint-Nazaire-les-Eymes, France Modular quote by users, storage, bandwidth and AI credits; no published price list EU (France)
#2 Bunny.net Ljubljana, Slovenia Pay-as-you-go from about €0.01/GB EU (Slovenia)
#5 api.video Bordeaux, France Free tier / from about €49/month EU (France)
#6 Pimcore Salzburg, Austria Free and open source / paid editions and cloud EU (Austria)
#7 ResourceSpace Watchfield, United Kingdom Free to self-host (open source, unsupported) / paid Cloud tiers (Team, Business, Enterprise, Platinum), quoted United Kingdom (adequacy decision, outside the EEA)
#8 Mediaflow Uppsala, Sweden Modular plans from €60/month (Media Portal) up to €190/month (Brand Portal) EU (Sweden)
#9 Bynder Amsterdam, Netherlands Enterprise pricing on request EU (Netherlands)
#10 Keepeek Paris, France Quoted per organisation EU (France)
#11 Frontify St. Gallen, Switzerland Usage-based on monthly active users (MAU); custom quote, no published price list Switzerland (adequacy decision, outside the EEA)

How each alternative compares to Cloudinary

#1

Scaleflex (Filerobot)

the closest in shape, from France

Saint-Nazaire-les-Eymes, FranceModular quote by users, storage, bandwidth and AI credits; no published price list#17 in digital asset management

  • Which law reaches it. EU (France). Cloudinary is operated from United States / Israel, outside the EU and without an adequacy decision, so transfers rest on contractual safeguards rather than on the data staying inside the EEA.
  • Source code. Closed source, as Cloudinary is.

Best for: Product and engineering teams that want an image and video API and an asset library from one vendor

Scaleflex is sold by SCALEFLEX SAS. Its terms of service are governed by French law, with the courts of Paris as venue, and describe two cloud products: Cloudimage (image and video optimisation with basic asset management) and the Visual Experience Platform, an enterprise digital asset management product.

Its site describes multi-CDN image and video acceleration and an API-first DAM, and lists SOC 2 and GDPR compliance as its own claims. It does not publish prices: the pricing page asks you to request a quote and says that, across DAM vendors, projects typically run from €6,000 to €400,000 a year. Its terms add that prices stay unchanged for twelve months and then rise by 2% a year.

No free tier or published unit price was found on the pages checked, so a small project cannot compare cost before talking to sales.

What Scaleflex (Filerobot) does better than Cloudinary

  • French company under French law with Paris courts, where Cloudinary names Israeli, Californian or English entities
  • Image optimisation and asset management come from the same vendor
  • Contract terms state price indexation (2% a year after 12 months)

Where Scaleflex (Filerobot) is a step down from Cloudinary

  • No published prices or free plan on the pages checked
  • Sold by quote, so slower to start than a credit card plan
  • A smaller developer community than Cloudinary

Standout against Cloudinary. It is the only tool here whose own terms name both an image-optimisation product and a full DAM.

#2

Bunny.net

cheap delivery and image transforms, with prices you can read

Ljubljana, SloveniaPay-as-you-go from about €0.01/GB#1 in CDN Providers

  • Which law reaches it. EU (Slovenia). Cloudinary is operated from United States / Israel, outside the EU and without an adequacy decision, so transfers rest on contractual safeguards rather than on the data staying inside the EEA.
  • Where the data sits. 110+ PoPs globally, strong European presence.
  • Source code. Closed source, as Cloudinary is.

Best for: Developers who want a CDN with on-the-fly image changes and video streaming at pay-as-you-go prices

Bunny.net is run by BunnyWay d.o.o., Dunajska cesta 165, Ljubljana, Slovenia, according to its terms and privacy policy. The pages checked do not state a governing law or a venue.

Its pricing page lists CDN traffic from $0.01 per GB in Europe and North America, with a $1 monthly minimum and no request fees. Bunny Optimizer costs $9.50 a month per website with unlimited transformations and resizes and crops images from URL query parameters. Bunny Stream has free encoding, storage from $0.01 per GB and CDN from $0.005 per GB. A 14-day trial needs no credit card.

It is infrastructure, not an asset-management product: there is no folder-and-approval library like Cloudinary's DAM.

What Bunny.net does better than Cloudinary

  • Prices published for CDN, Optimizer and Stream
  • A $1 monthly minimum, with no jump to a $99 plan
  • Slovenian company inside the EU

Where Bunny.net is a step down from Cloudinary

  • No asset-management or library features of a DAM
  • Fewer transformation and AI options than Cloudinary
  • Governing law is not stated on the pages checked

Standout against Cloudinary. Resizing and cropping through URL query parameters costs $9.50 a month per website, plus bandwidth.

bunny.net Visit Bunny.net
#3

Transloadit

a file-processing API for images, video and audio, from Berlin

Best for: Teams that process uploads in a pipeline and want a free tier and public prices

Transloadit is operated by Transloadit-II GmbH in Berlin (HRB 208025 B, Charlottenburg local court), according to its imprint. Its terms say the legal jurisdiction for disputes is Amsterdam, the Netherlands.

Its pricing page lists Community (free, 5 GB a month, watermarked images, trimmed audio and video), Lite at $29 a month (15 GB), Pro at $54 a month (40 GB, or $648 a year) and Enterprise on request. Usage is counted in gigabytes of data through its processing steps, and overage is $2 per GB on Lite and $1.80 on Pro. Its home page lists regions in the US, Europe and Asia Pacific.

It is built around processing at upload time (encoding, resizing, virus scanning) and the open-source Uppy uploader, not around on-the-fly URL transformations, so it replaces a different part of Cloudinary.

What Transloadit does better than Cloudinary

  • German company with a named register entry and a Dutch dispute venue
  • A free plan and public prices from $29 a month
  • European data region available
  • Open-source Uppy uploader

Where Transloadit is a step down from Cloudinary

  • Not a URL-based image CDN, so on-the-fly delivery needs a separate service
  • Free plan watermarks images and trims video
  • Prices are in dollars and counted in gigabytes of processing

Standout against Cloudinary. A German processing API whose terms send disputes to Amsterdam.

#4

Sirv

an image CDN with a free plan, from the UK

Best for: Online shops that want dynamic images, zoom and 360 spin at a low price

Sirv is operated by Sirv Limited, a company incorporated in the United Kingdom (number 06041171), at 9 Cowley Road, Oxford. Its terms say they are governed by English law and give no venue. The UK is outside the EU.

Its pricing page lists a Free plan (500 MB and 2 GB of monthly transfer, with a "Powered by Sirv" label, 3 users), Business at $19 a month ($209 a year) with up to 20 users and no branding, and Enterprise from $999 a month. All plans say transformations and uploads are unlimited. Its home page lists an S3 API and a REST API, and integrations for WordPress, WooCommerce, Magento, Shopify and Drupal.

It is aimed at product imagery and not at general media or video management.

What Sirv does better than Cloudinary

  • A free plan and a $19 business plan, against Cloudinary's $99 Plus
  • 360 spin and zoom viewers built in
  • Unlimited transformations on every plan, according to its pricing page

Where Sirv is a step down from Cloudinary

  • The UK is outside the EU, so it relies on UK law
  • Free plan carries branding and is small
  • Narrower video and AI features than Cloudinary

Standout against Cloudinary. Its business plan costs $19 a month, less than a fifth of Cloudinary's Plus plan.

#5

api.video

a video-only API with usage prices, from France

Bordeaux, FranceFree tier / from about €49/month#2 in Video Platforms

  • Which law reaches it. EU (France). Cloudinary is operated from United States / Israel, outside the EU and without an adequacy decision, so transfers rest on contractual safeguards rather than on the data staying inside the EEA.
  • Where the data sits. EU.
  • Source code. Closed source, as Cloudinary is.
  • Independently checked. GDPR.

Best for: Developers who need to upload, encode and stream video from their app

The controller named in its privacy policy is OVHcloud OCT1 (SIREN 939045431, Lille Métropole register) at 2 rue Kellermann, Roubaix, France.

Its pricing page lists free encoding for unlimited minutes, hosting from $0.00285 per minute stored and delivery from $0.0017 per minute delivered. The free sandbox limits videos to 30 seconds, watermarks them and deletes them after 24 hours. Enterprise adds higher API limits, a 99.9% SLA with credits and signed MSA, SLA and DPA documents. Custom domains cost €60 a month each.

It covers video only. For images, pair it with one of the image tools on this page.

What api.video does better than Cloudinary

  • Video-first API with free encoding
  • Pay-as-you-go with no commitment
  • French company, with a DPA available on the Enterprise plan

Where api.video is a step down from Cloudinary

  • No image transformations or asset library
  • The free sandbox is limited to 30-second videos
  • Per-minute pricing can be hard to compare with credits

Standout against Cloudinary. Encoding is free and you pay only for stored and delivered minutes.

api.video Visit api.video
#6

Pimcore

open-source asset and product data platform, from Austria

Salzburg, AustriaFree and open source / paid editions and cloud#1 in digital asset management

  • Which law reaches it. EU (Austria). Cloudinary is operated from United States / Israel, outside the EU and without an adequacy decision, so transfers rest on contractual safeguards rather than on the data staying inside the EEA.
  • Where the data sits. Your own servers or EU cloud.
  • Source code. Open source, where Cloudinary is not: you can read what it does rather than take the description on trust.

Best for: Companies whose assets belong with product data and who can run or buy a platform

Pimcore GmbH is registered in Salzburg (FN 398049t) at Söllheimer Straße 16, according to its imprint. It publishes three regional versions of its terms (EU and EEA, US and Canada, rest of world), and the governing law sits in the PDF documents, which were not checked.

Its DAM page describes 200+ file formats, automatic thumbnail generation and video transcoding, unlimited version history, role-based access, and REST and GraphQL APIs, in cloud, on-premises and PaaS editions.

It is a platform to build on, not a URL-based image service, so replacing Cloudinary's delivery takes development work.

What Pimcore does better than Cloudinary

  • Open source, so you can host it yourself
  • REST and GraphQL APIs for headless use
  • Assets can sit next to product data in one system

Where Pimcore is a step down from Cloudinary

  • More effort to set up than a hosted image API
  • No prices on the pages checked
  • Governing law was not verified

Standout against Cloudinary. It treats assets and product data as one model, in open-source software.

pimcore.com Visit Pimcore
#7

ResourceSpace

open-source asset management with no licence fee, from the UK

Watchfield, United KingdomFree to self-host (open source, unsupported) / paid Cloud tiers (Team, Business, Enterprise, Platinum), quoted#15 in digital asset management

  • Which law reaches it. United Kingdom (adequacy decision, outside the EEA). Cloudinary is operated from United States / Israel, outside the EU and without an adequacy decision, so transfers rest on contractual safeguards rather than on the data staying inside the EEA.
  • Where the data sits. UK data centres (London and Cambridge) for the Cloud tiers.
  • Source code. Open source, where Cloudinary is not: you can read what it does rather than take the description on trust.
  • Independently checked. ISO 27001 (stated), Crown Commercial Service Supplier.

Best for: Teams that want a library with an API and are fine hosting it themselves or paying a cloud tier

ResourceSpace is provided by Montala Limited. Its service terms are governed by the law of England and Wales, with the courts of England and Wales as the exclusive jurisdiction. The UK is outside the EU.

Its pricing page says there are no software licence fees and that you pay only for hosting and support, in four cloud tiers (Team, Business, Enterprise and Platinum) with 25 users up to unlimited. It lists AI tagging, face detection, SSO, API access and SFTP drop folders. No amounts are shown, so you need a quote.

It is a library, not an image CDN, so it does not resize images for your pages.

What ResourceSpace does better than Cloudinary

  • No licence fee, and you can self-host
  • API access and SSO in all cloud tiers
  • Asset-management features that fit a team

Where ResourceSpace is a step down from Cloudinary

  • No on-the-fly image delivery like Cloudinary
  • Cloud prices are by quote
  • UK law, outside the EU

Standout against Cloudinary. The software has no licence fee, and you pay only for hosting and support.

resourcespace.com Visit ResourceSpace
#8

Mediaflow

a Swedish DAM with euro prices on its website

Uppsala, SwedenModular plans from €60/month (Media Portal) up to €190/month (Brand Portal)#12 in digital asset management

  • Which law reaches it. EU (Sweden). Cloudinary is operated from United States / Israel, outside the EU and without an adequacy decision, so transfers rest on contractual safeguards rather than on the data staying inside the EEA.
  • Source code. Closed source, as Cloudinary is.

Best for: Marketing and communications teams that want a priced, modular DAM with video

Mediaflow Europe AB (organisation number 556649-7573) is at Fyrisborgsgatan 3, Uppsala, Sweden. Its privacy information says it processes personal data within the EU/EEA, and customer data is handled and stored there unless agreed otherwise.

Its pricing page lists monthly prices in euros: Media Portal from €60, Video Manager from €115, Brand Portal from €190, Design Generator from €95, and a GDPR module from €95, with Live and Play Portal from €115. You add storage, Pro users and integrations to a base plan.

It is a marketing DAM, so developers looking for URL-based image delivery should look elsewhere.

What Mediaflow does better than Cloudinary

  • Prices published in euros per month
  • EU/EEA processing stated in its privacy information
  • Video and brand portal modules

Where Mediaflow is a step down from Cloudinary

  • No developer image CDN or transformation API checked
  • Prices are 'from', and add-ons raise them
  • Governing law was not checked

Standout against Cloudinary. A DAM whose module prices are listed in euros on its website.

mediaflow.com Visit Mediaflow
#9

Bynder

a polished brand portal from Amsterdam, with no public prices

Amsterdam, NetherlandsEnterprise pricing on request#7 in digital asset management

  • Which law reaches it. EU (Netherlands). Cloudinary is operated from United States / Israel, outside the EU and without an adequacy decision, so transfers rest on contractual safeguards rather than on the data staying inside the EEA.
  • Where the data sits. European Union.
  • Source code. Closed source, as Cloudinary is.

Best for: Marketing departments that want a brand-portal DAM vendor based in the Netherlands

Its privacy policy names Bynder BV at Overtoom 16 in Amsterdam, alongside entities in the United States, the United Kingdom, Spain, Australia and the UAE. Its legal page lists terms, an API terms document and an AI policy. The API terms do not name the contracting entity or governing law, so check your agreement.

No prices were found on the pages checked, and the contract is by quote.

It is built for brand and marketing asset management, with an API for integrations, and not as an image delivery service.

What Bynder does better than Cloudinary

  • Dutch parent company named in the privacy policy
  • A public API terms document
  • Terms and policies are published on one legal page

Where Bynder is a step down from Cloudinary

  • No published prices
  • Contracting entity and law must be checked in your agreement
  • Group has US and other non-EU subsidiaries

Standout against Cloudinary. A Dutch-headquartered DAM group with entities in several regions.

bynder.com Visit Bynder
#10

Keepeek

a Paris DAM, now part of the Papirfly group

Paris, FranceQuoted per organisation#2 in digital asset management

  • Which law reaches it. EU (France). Cloudinary is operated from United States / Israel, outside the EU and without an adequacy decision, so transfers rest on contractual safeguards rather than on the data staying inside the EEA.
  • Where the data sits. France.
  • Source code. Closed source, as Cloudinary is.

Best for: Organisations that want a French-registered DAM vendor

Keepeek SAS is at 2 rue de la Roquette, Paris, registered in Paris (RCS 505 319 889, share capital €75,908). Its legal notice describes it as a Papirfly group brand.

No prices or feature list were checked for this page, so nothing is quoted about what the product does beyond the fact that it is asset management.

Its group membership means the ownership chain goes beyond the French SAS, which you should ask about.

What Keepeek does better than Cloudinary

  • French SAS with a register entry
  • Contract with a Paris company
  • Legal notice names the register and the group

Where Keepeek is a step down from Cloudinary

  • Prices and features were not verified here
  • Owned by a larger group, so the parent matters
  • No developer image API checked

Standout against Cloudinary. A Paris-registered DAM company that is part of the Papirfly group.

keepeek.com Visit Keepeek
#11

Frontify

a Swiss brand platform with St. Gallen courts

St. Gallen, SwitzerlandUsage-based on monthly active users (MAU); custom quote, no published price list#8 in digital asset management

  • Which law reaches it. Switzerland (adequacy decision, outside the EEA). Cloudinary is operated from United States / Israel, outside the EU and without an adequacy decision, so transfers rest on contractual safeguards rather than on the data staying inside the EEA.
  • Source code. Closed source, as Cloudinary is.

Best for: Brand and design teams that want a brand platform under Swiss law

Frontify AG is a Swiss company based in St. Gallen. Its enterprise terms are governed by Swiss law, with the courts of St. Gallen as exclusive venue, though Frontify can also sue customers where they are based. Switzerland is outside the EU and the EEA.

No prices were checked for this page.

It is a brand and asset platform, not a developer API for images, so it replaces only the library side of Cloudinary.

What Frontify does better than Cloudinary

  • Swiss company with clear governing law and venue
  • Built for brand teams
  • Terms are published

Where Frontify is a step down from Cloudinary

  • Not an image or video delivery service
  • Prices were not verified
  • Switzerland is outside the EU and EEA

Standout against Cloudinary. Swiss law and St. Gallen courts, stated in its enterprise terms.

frontify.com Visit Frontify

What actually breaks when you switch

The hard part of leaving Cloudinary is the URLs, not the files. Transformation parameters, named transformations, signed URLs and any SDK calls live in your code, so budget time to rewrite them and test the output at each image size you serve.

Few of these tools match the whole Cloudinary feature set, and several cover only one half (delivery or asset management). You may end up with two services, for example Bunny.net for delivery and Pimcore for the library.

Check what each service charges in the unit you actually use. Credits at Cloudinary, gigabytes at Transloadit and Bunny.net, minutes at api.video and per-website fees at Bunny Optimizer do not compare directly.

Is there a European tool that works exactly like Cloudinary?

Scaleflex is the nearest. Its terms describe Cloudimage (image and video optimisation) and the Visual Experience Platform (digital asset management) as the two cloud products, both sold by SCALEFLEX SAS in France. Bunny.net comes close on the delivery side with its Optimizer, which resizes and crops images from URL parameters.

No tool here copies every Cloudinary feature. Before you commit, test the specific transformations your site uses, and check whether the AI tagging, video features or add-ons you rely on exist in the replacement.

Which of these can I try for free?

Sirv has a free plan (500 MB of storage and 2 GB of monthly transfer, with a "Powered by Sirv" label). Transloadit has a free Community plan of 5 GB a month, with watermarked images and trimmed audio and video. api.video has a sandbox, with videos limited to 30 seconds, watermarked and deleted after 24 hours. Bunny.net gives a 14-day trial with no credit card. Pimcore and ResourceSpace are open source, so you can run them yourself.

Free tiers are for testing, not production, in most cases. Read the limits before you build on one.

Which tools publish their prices?

Bunny.net, Sirv, Transloadit, api.video and Mediaflow publish prices on their own pages. Scaleflex, Bynder, Keepeek and Frontify sell by quote, and Pimcore and ResourceSpace publish no amounts on the pages checked for this article (ResourceSpace has no licence fee, and its cloud tiers are priced on application).

Several are in dollars (Bunny.net, Sirv, Transloadit, api.video), even though the companies are European. Mediaflow lists euros.

Does the contract really matter for a media API?

It matters for where a dispute is decided, which law applies to your data processing terms and who your sub-processors are. With Cloudinary the answer depends on the entity you contract with, and your order form is the place to check it.

The images you serve are often public product photos, so the risk is lower than for personal data. For user-uploaded content, such as photos of people, it carries more weight.

Which one to pick

If you want one vendor for both the image and video API and the library, Scaleflex is the closest, from a French SAS under French law, but you will need to ask for a quote. If you want to see prices and start small, Bunny.net and Sirv are the easiest, and Transloadit is the pick for processing pipelines. api.video is the one for video only.

If your team uses Cloudinary as an asset library, look at Pimcore or ResourceSpace if you want open source, Mediaflow if you want public euro prices, and Bynder, Keepeek or Frontify if a branded portal and a sales process suit you.

Be realistic about the gap. Cloudinary has a large feature set and a developer community, and none of the eleven reproduces it in full. Switch if you want a contracting party in the EU, EEA or Switzerland and a court close to home, and keep Cloudinary if you depend on features with no equivalent. Sirv and ResourceSpace are UK companies, and Bynder and Keepeek belong to international groups, so read the contract.

Frequently Asked Questions

Scaleflex is the closest match, because it sells both an image and video optimisation service and a digital asset management platform from one French company. Bunny.net is the better choice for low-cost delivery and simple image transforms, Transloadit for file-processing pipelines, and Pimcore or ResourceSpace if you want to self-host.

No. Its terms name Cloudinary Ltd., which is governed by Israeli law with the Tel Aviv district as venue, Cloudinary Inc., a Delaware corporation under California law, and Cloudinary UK Ltd. under the laws of England and Wales. Its about page lists a headquarters in San Jose, California, and offices in Petah Tikva and Ramat Yishay in Israel, London and Kraków.

Its pricing page lists a Free plan with 25 monthly credits and three users, Plus at $99 a month ($89 billed yearly) with 225 credits, and Advanced at $249 ($224 yearly) with 600 credits. Enterprise is priced on request, and the DAM product has a 30-day trial. One credit equals 1,000 transformations, 1 GB of storage, 1 GB of image bandwidth or 2 GB of video bandwidth on paid plans.

Bunny.net lists CDN traffic from $0.01 per GB in Europe and North America with a $1 monthly minimum, its Optimizer at $9.50 a month per website, and Stream with free encoding, storage from $0.01 per GB and CDN from $0.005 per GB. Sirv lists a free plan, a Business plan at $19 a month ($209 a year) and Enterprise from $999 a month.

Transloadit lists Community (free, 5 GB a month), Lite at $29 a month (15 GB) and Pro at $54 a month (40 GB), or $648 a year, with overage of $2 and $1.80 per GB. api.video lists free encoding, storage from $0.00285 per minute and delivery from $0.0017 per minute.

Its privacy policy names OVHcloud OCT1, registered in Lille Métropole (SIREN 939045431), with its address at 2 rue Kellermann in Roubaix, France, as the controller. The brand is api.video, but the legal entity named in the policy is an OVHcloud company.

Pimcore and ResourceSpace. Pimcore is described as an open-source platform with cloud, on-premises and PaaS editions, and ResourceSpace says it has no software licence fees and charges only for hosting and support. Transloadit publishes the open-source Uppy uploader, but the processing service itself is hosted.

Mediaflow says it processes personal data and customer data in the EU/EEA unless agreed otherwise. Transloadit lists regions in the US, Europe and Asia Pacific, so choose the European one. For the others, ask for the hosting location and sub-processors in writing, because their legal pages do not all state it.

The originals can be downloaded and imported, so the files are portable. What does not move is the transformation syntax in your URLs, tags, structured metadata, and any signed or named transformations, which you must recreate. Plan the work as a URL rewrite plus a re-import.

Pimcore, ResourceSpace, Mediaflow, Bynder, Keepeek and Frontify. They suit a marketing team that needs a library, access rights and brand material. If your use of Cloudinary is mostly resizing images for a website through URLs, Scaleflex, Bunny.net, Sirv or Transloadit fit better.

Who worked on this review

Three people touch every comparison page: one writes it, a second edits it, and a third checks the compliance and pricing claims against the vendor's own documentation.

Ingrid Halvorsen
Written by

Ingrid Halvorsen

Managing Editor · Oslo, Norway

Runs the review process and decides when a page is ready to publish or needs another pass.

Marta Kowalczyk
Edited by

Marta Kowalczyk

Senior Analyst, Infrastructure & Developer Tools · Warsaw, Poland

Covers hosting, developer tooling and the practical side of moving workloads to European providers.

Daniel Brandt
Fact-checked by

Daniel Brandt

Privacy & Compliance Researcher · Berlin, Germany

Checks the compliance claims: where the company is established, where the data sits, and what the DPA actually says.

Read our editorial process for how we source, verify and update these pages — and how we keep affiliate income separate from what we recommend.

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