Dinero

Danish bookkeeping for small businesses, free until revenue passes DKK 100,000

Quick Overview

Company Visma Dinero ApS (Visma group)
Category Accounting Software
Headquarters Copenhagen, Denmark
Founded 2013
EU Presence EU (Denmark)
Data Location EU, on Google Cloud (Germany, Netherlands, Finland) for the application and databases, and Microsoft Azure (Netherlands, Sweden, Germany) for databases and AI models
Open Source No
Pricing Starter free (revenue up to DKK 100,000 over 12 months) / Starter+ DKK 245 / Pro DKK 345 / Total DKK 545 per month billed annually, excl. VAT
Free Option Free Starter plan; 30 days of Pro free on signup
Replaces QuickBooks, Xero

Detailed Review

Pros and Cons

Pros

  • Free plan up to DKK 100,000 of revenue, not a time-limited trial
  • Published prices from DKK 245 to DKK 545 per month
  • Processing regions named country by country in the DPA
  • Every named hosting region is inside the EU
  • Danish company in Copenhagen, backed by Visma

Cons

  • Hosting runs on Google Cloud and Microsoft Azure, both American operators
  • Mailchimp in the US on the sub-processor list under SCCs
  • No independent certification published
  • Second Visma brand in this category, alongside Holded
  • Denmark only

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Frequently Asked Questions

What is Dinero?

Dinero is free until a Danish business passes DKK 100,000 of revenue over twelve months, and that is a plan rather than a trial — the most honest entry point in this category. Above that line, Starter+ is DKK 245, Pro DKK 345 and Total DKK 545 per month billed annually, excluding VAT, and every new account gets 30 days of Pro on signup. The whole price list is published, which is not a given among the Nordic products.

Where is Dinero based?

Dinero operates from Copenhagen, Denmark, which places it under EU (Denmark).

What does Dinero cost?

Starter free (revenue up to DKK 100,000 over 12 months) / Starter+ DKK 245 / Pro DKK 345 / Total DKK 545 per month billed annually, excl. VAT. Free Starter plan; 30 days of Pro free on signup.

Who is Dinero best for?

Danish micro-businesses below DKK 100,000 of revenue. A processing agreement that names countries: Dinero lists Germany, the Netherlands, Finland and Sweden per workload instead of writing "the EU" — which makes it easy to verify, and equally easy to see that the operators are Google and Microsoft.

What are the drawbacks of Dinero?

Hosting runs on Google Cloud and Microsoft Azure, both American operators. Mailchimp in the US on the sub-processor list under SCCs. No independent certification published. Second Visma brand in this category, alongside Holded. Denmark only.

Who worked on this review

Three people touch every tool page: one writes it, a second edits it, and a third checks the compliance and pricing claims against the vendor's own documentation.

Marta Kowalczyk
Written by

Marta Kowalczyk

Senior Analyst, Infrastructure & Developer Tools · Warsaw, Poland

Covers hosting, developer tooling and the practical side of moving workloads to European providers.

Daniel Brandt
Edited by

Daniel Brandt

Privacy & Compliance Researcher · Berlin, Germany

Checks the compliance claims: where the company is established, where the data sits, and what the DPA actually says.

Sebastiaan Smits
Fact-checked by

Sebastiaan Smits

Founder & Editor · Netherlands

Selects the tools, writes the reviews, and checks where each company is actually established.

Read our editorial process for how we source, verify and update these pages — and how we keep affiliate income separate from what we recommend.

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