Dinero
Danish bookkeeping for small businesses, free until revenue passes DKK 100,000
Quick Overview
| Company | Visma Dinero ApS (Visma group) |
|---|---|
| Category | Accounting Software |
| Headquarters | Copenhagen, Denmark |
| Founded | 2013 |
| EU Presence | EU (Denmark) |
| Data Location | EU, on Google Cloud (Germany, Netherlands, Finland) for the application and databases, and Microsoft Azure (Netherlands, Sweden, Germany) for databases and AI models |
| Open Source | No |
| Pricing | Starter free (revenue up to DKK 100,000 over 12 months) / Starter+ DKK 245 / Pro DKK 345 / Total DKK 545 per month billed annually, excl. VAT |
| Free Option | Free Starter plan; 30 days of Pro free on signup |
| Replaces | QuickBooks, Xero |
Detailed Review
Dinero is free until a Danish business passes DKK 100,000 of revenue over twelve months, and that is a plan rather than a trial — the most honest entry point in this category. Above that line, Starter+ is DKK 245, Pro DKK 345 and Total DKK 545 per month billed annually, excluding VAT, and every new account gets 30 days of Pro on signup. The whole price list is published, which is not a given among the Nordic products.
Visma Dinero ApS trades from Gærtorvet in Copenhagen, founded in 2013 out of the earlier Kassekladde.dk and bought by the Norwegian Visma group in November 2016.
Worth knowing before shortlisting: Holded, also in this category, is a Visma brand too, so two of these twelve products answer to the same owner. The data processing agreement is unusually precise about where data sits — the application and its databases on Google Cloud in Germany, the Netherlands and Finland, and databases and AI models on Microsoft Azure in the Netherlands, Sweden and Germany.
Precise is not the same as European. Every region named is inside the EU, but both operators are American, which is exactly the distinction this directory draws between a company on European hardware and a company on American cloud with a European region selected. Mailchimp in the United States appears on the sub-processor list under standard contractual clauses. No independent certification is published, the code is closed, and the product files Danish returns and nothing else.
What Dinero does well
- Free plan up to DKK 100,000 of revenue, not a time-limited trial
- Published prices from DKK 245 to DKK 545 per month
- Processing regions named country by country in the DPA
- Every named hosting region is inside the EU
- Danish company in Copenhagen, backed by Visma
Where Dinero falls short
- Hosting runs on Google Cloud and Microsoft Azure, both American operators
- Mailchimp in the US on the sub-processor list under SCCs
- No independent certification published
- Second Visma brand in this category, alongside Holded
- Denmark only
Standout feature. A processing agreement that names countries: Dinero lists Germany, the Netherlands, Finland and Sweden per workload instead of writing "the EU" — which makes it easy to verify, and equally easy to see that the operators are Google and Microsoft.
Pros and Cons
Pros
- Free plan up to DKK 100,000 of revenue, not a time-limited trial
- Published prices from DKK 245 to DKK 545 per month
- Processing regions named country by country in the DPA
- Every named hosting region is inside the EU
- Danish company in Copenhagen, backed by Visma
Cons
- Hosting runs on Google Cloud and Microsoft Azure, both American operators
- Mailchimp in the US on the sub-processor list under SCCs
- No independent certification published
- Second Visma brand in this category, alongside Holded
- Denmark only
Alternatives to Dinero
Frequently Asked Questions
What is Dinero?
Dinero is free until a Danish business passes DKK 100,000 of revenue over twelve months, and that is a plan rather than a trial — the most honest entry point in this category. Above that line, Starter+ is DKK 245, Pro DKK 345 and Total DKK 545 per month billed annually, excluding VAT, and every new account gets 30 days of Pro on signup. The whole price list is published, which is not a given among the Nordic products.
Where is Dinero based?
Dinero operates from Copenhagen, Denmark, which places it under EU (Denmark).
What does Dinero cost?
Starter free (revenue up to DKK 100,000 over 12 months) / Starter+ DKK 245 / Pro DKK 345 / Total DKK 545 per month billed annually, excl. VAT. Free Starter plan; 30 days of Pro free on signup.
Who is Dinero best for?
Danish micro-businesses below DKK 100,000 of revenue. A processing agreement that names countries: Dinero lists Germany, the Netherlands, Finland and Sweden per workload instead of writing "the EU" — which makes it easy to verify, and equally easy to see that the operators are Google and Microsoft.
What are the drawbacks of Dinero?
Hosting runs on Google Cloud and Microsoft Azure, both American operators. Mailchimp in the US on the sub-processor list under SCCs. No independent certification published. Second Visma brand in this category, alongside Holded. Denmark only.