Billetto
Danish ticketing platform with a consumer marketplace, advertising and no monthly fee, operating across Europe
Quick Overview
| Company | Billetto ApS |
|---|---|
| Category | Event Management Software |
| Headquarters | Copenhagen, Denmark |
| Founded | 2009 |
| EU Presence | Yes - Denmark (EU) |
| Data Location | Not stated on the pages reviewed |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Ticket shop and marketplace listing, pay-per-sale advertising, email and SMS campaigns, widget for your own site, check-in, memberships, API and webhooks |
| Pricing | Essential (up to 1,000 tickets a year): ticket buyer pays 3.99% + GBP 0.90 per ticket on the UK page; no monthly fee, no setup cost; Growth: custom |
| Best For | Organisers who want a ticket shop plus a marketplace that can bring new buyers |
| Replaces | Eventbrite |
Detailed Review
Billetto is one of the few European platforms built like Eventbrite: events are listed on a consumer marketplace, and organisers can pay for advertising that only costs money when a ticket sells. Alongside that, there is a ticket shop, a widget for your own website and a built-in marketing suite.
The terms name Billetto ApS in Copenhagen (company registration DK32569080) as the contracting entity for most European domains, with Billetto AB for Billetto.se and Billetto UK Ltd for the UK site.
Marketplace and Advertising
Events appear on Billetto marketplace pages by city and category. The Essential plan includes automated advertising and marketplace visibility on a pay-per-sale basis: no sale, no cost.
The Growth plan, for more than 1,000 tickets a year, adds prepayment, a dedicated contact person, manual ad campaigns and homepage placement.
Marketing and Selling
Email and SMS campaigns, automatic reminders, follow-ups, shareable links and QR codes are included. Organisers can sell on their own site via a widget.
The platform also lists memberships, check-in tools, finance and attendee management, and an API with webhooks for developers.
Fees
On the UK pricing page the Essential plan shows the ticket buyer paying 3.99% plus GBP 0.90 per ticket, with no monthly fee and no setup cost, prices excluding VAT. Other countries have their own pricing pages, which are not covered here.
Limitations to Consider
The fee on the Essential plan is paid by the ticket buyer by default, which affects conversion on cheap tickets. Support hours on the UK page are limited to weekday daytimes (Monday to Thursday 8:00 to 15:30, Friday 8:00 to 14:30, UK time). Data location is not stated on the pages reviewed. For self-hosted ticketing without a marketplace, see pretix.
Who Should Use Billetto
Organisers of concerts, parties and workshops in Denmark, the UK and wider Europe who want marketplace reach and advertising on a pay-per-sale basis.
Pros and Cons
Pros
- Consumer marketplace for discovery
- Advertising billed only when tickets sell
- No monthly fee or setup cost
- Email and SMS tools included
- Available in many European countries and languages
Cons
- Buyer pays fees by default on Essential
- Limited weekday support hours
- Data location not stated
- Pricing differs per country
Alternatives to Billetto
Other European event management software worth comparing before you decide:
pretix
Germany · Open-source ticketing hosted in Germany, fee capped at EUR 15
Ticket Tailor
United Kingdom · Flat per-ticket fee ticketing with servers in Ireland
Weezevent
France · Ticketing, access control and cashless in one platform
Tito
Ireland · Embeddable conference ticketing with a 3% fee capped at EUR 25
See all European event management software or compare them directly against Eventbrite on our alternatives page.
Frequently Asked Questions
Yes. The terms name Billetto ApS in Copenhagen, Denmark as the contracting entity for most European domains, with Billetto AB for Sweden and Billetto UK Ltd for the UK.
No. The pricing page states no monthly fee and no setup cost; the cost is a per-ticket fee, by default paid by the ticket buyer.
The Essential plan includes automated advertising on a pay-per-sale basis, so you only pay when a ticket sells.