Unitag

French dynamic QR code platform with analytics, EU hosting and GS1 Digital Link support

Quick Overview

Company UNITAG SAS
Category QR Code Generators
Headquarters Toulouse, France
EU Presence EU (France)
Data Location EU hosting (stated on the vendor pricing page)
Open Source No
Compliance Vendor states it is certified by GS1 (homepage)
Pricing As displayed to a UK visitor (prices show in pounds, euros or dollars by region, before tax): Silver £19 per month, Gold £49 per month, Platinum £99 per month, billed monthly; yearly billing -10%. Diamond from £4,870 per year on a custom contract. Every plan: unlimited QR codes, unlimited scans, no per-scan fees, EU hosting. Extra users £4.79 (Silver) or £8.29 (Gold); custom domain £7.99 per month per domain (from Gold); single-use QR codes from £0.01 per code. GS1 and API tiers from £12 per month; partner pricing on request. Free trial of 14 days per the sales terms.
Free Option 14-day free trial per subscription type (sales terms)
Replaces QR Code Generator Pro, Uniqode, Bitly QR codes

Detailed Review

Unitag is operated by UNITAG SAS, which its terms describe as a French simplified joint-stock company registered in Toulouse (number 532 050 523). The pricing page lists Silver, Gold and Platinum plans monthly or yearly, and a Diamond tier on a custom contract. Every plan includes unlimited QR codes and scans, with no per-scan fees, and EU hosting.

Dynamic QR codes can be re-pointed after printing, with scan analytics whose depth grows by tier: two weeks of data history on Silver, up to unlimited on Diamond. A separate GS1 track covers serialized codes and a Digital Link resolver. The terms mention a 14-day trial and French applicable law.

Weaker points: the cheapest paid plan carries light analytics and 25 codes per batch, custom domains and extra users cost extra, and prices were shown in pounds to this visitor, so check the euro price at checkout. The sales terms also allow price changes at renewal, and a London office appears next to the Toulouse one.

What Unitag does well

  • Unlimited QR codes and scans on every plan, no per-scan fees
  • French contracting entity registered in Toulouse
  • EU hosting stated on the pricing page
  • GS1 Digital Link resolver and batch creation
  • Monthly billing available, yearly saves 10%

Where Unitag falls short

  • Cheapest paid plan has light analytics and two weeks of data history
  • Custom domain and extra users are paid add-ons
  • Prices shown in pounds for this visitor, euro price not seen
  • Enterprise-oriented positioning, less suited to a single small code

Standout feature. A French platform where scans are unlimited on every paid plan, with tiers differing in analytics depth, batch size and team features.

Pros and Cons

Pros

  • Unlimited QR codes and scans on every plan, no per-scan fees
  • French contracting entity registered in Toulouse
  • EU hosting stated on the pricing page
  • GS1 Digital Link resolver and batch creation
  • Monthly billing available, yearly saves 10%

Cons

  • Cheapest paid plan has light analytics and two weeks of data history
  • Custom domain and extra users are paid add-ons
  • Prices shown in pounds for this visitor, euro price not seen
  • Enterprise-oriented positioning, less suited to a single small code

Alternatives to Unitag

See all QR code generators →

Frequently Asked Questions

What is Unitag?

Unitag is operated by UNITAG SAS, which its terms describe as a French simplified joint-stock company registered in Toulouse (number 532 050 523). The pricing page lists Silver, Gold and Platinum plans monthly or yearly, and a Diamond tier on a custom contract. Every plan includes unlimited QR codes and scans, with no per-scan fees, and EU hosting.

Where is Unitag based?

Unitag operates from Toulouse, France, which places it under EU (France). Compliance: Vendor states it is certified by GS1 (homepage).

What does Unitag cost?

As displayed to a UK visitor (prices show in pounds, euros or dollars by region, before tax): Silver £19 per month, Gold £49 per month, Platinum £99 per month, billed monthly; yearly billing -10%. Diamond from £4,870 per year on a custom contract.

Every plan: unlimited QR codes, unlimited scans, no per-scan fees, EU hosting. Extra users £4.79 (Silver) or £8.29 (Gold); custom domain £7.99 per month per domain (from Gold); single-use QR codes from £0.01 per code. GS1 and API tiers from £12 per month; partner pricing on request. Free trial of 14 days per the sales terms.. 14-day free trial per subscription type (sales terms).

Who is Unitag best for?

Brands needing unlimited scans and GS1 Digital Link. A French platform where scans are unlimited on every paid plan, with tiers differing in analytics depth, batch size and team features.

What are the drawbacks of Unitag?

Cheapest paid plan has light analytics and two weeks of data history. Custom domain and extra users are paid add-ons. Prices shown in pounds for this visitor, euro price not seen. Enterprise-oriented positioning, less suited to a single small code.

Is Unitag a good alternative to QR Code Generator Pro?

Unitag is built as a European alternative to QR Code Generator Pro: French dynamic QR code platform with analytics, EU hosting and GS1 Digital Link support. It will not be a like-for-like feature match in every respect, so check the review above for where the two genuinely differ before switching.

How does Unitag compare to other QR Code Generators tools?

Unitag is one of several European QR Code Generators tools we cover. It is most often compared with QR Code Generator Pro, Uniqode, Bitly QR codes.

About the author

Every tool page on European Purpose is researched and drafted with AI assistance, with the compliance and pricing claims checked against the vendor's own documentation, and is published under the editorial responsibility of its founder.

Sebastiaan Smits

Sebastiaan Smits

Founder · Amsterdam, Netherlands

Founder of European Purpose. Researches and writes the reviews and checks where each company is actually established.

Read our editorial process for how we source, verify and update these pages, and how paid visibility works.

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