SocialPubli
Madrid influencer marketplace with Discover, Analyzer and Brand Detector tools
Quick Overview
| Company | SOCIALPUBLI S.L. |
|---|---|
| Category | Influencer Marketing Software |
| Headquarters | Madrid, Spain |
| Founded | 2018 |
| EU Presence | EU (Spain) |
| Open Source | No |
| Pricing | No subscription tiers; each sponsored mention is priced per influencer account by an algorithm, and campaigns are paid in advance |
| Free Option | Free registration; demo available |
| Replaces | Collabstr, Heepsy marketplace, Tribe |
Detailed Review
SocialPubli is a Madrid marketplace run by SOCIALPUBLI S.L., incorporated before a Madrid notary on 25 September 2018 and registered in the Madrid company register.
Advertisers contract campaigns of sponsored mentions on Instagram, TikTok, YouTube, X, LinkedIn, Facebook, Twitch, WhatsApp and blogs, and influencers link their accounts to the platform directly or through an account manager. That makes it closer to an advertising exchange than to a CRM, and because the price per post is set by the platform rather than negotiated, procurement stays simple and the cost is known before a campaign starts.
The pricing model is different from the subscription tools. The platform generates a price for each sponsored mention for each influencer account through an algorithm that weighs followers, posting frequency and follower activity, and advertisers pay at the start of a campaign, before the mentions are made.
Influencers are paid after publication, as indicated on the platform. The terms also describe an arrangement where influencers can be represented by an account manager, which matters for creators who work through a talent agency and want the platform to deal with a single contact.
Around the marketplace there is a toolset: Discover for search, Analyzer for profile analysis, Brand Detector and a Boost and Advocacy offer.
There is no published plan table and no fee schedule on the pages checked, and the product is weaker for a named creator with a negotiated rate. No third-party security certification is stated. A buyer who needs contracts, usage rights or a CRM for repeat collaborations should treat it as a source of reach and test whether a separate suite is needed alongside it.
What SocialPubli does well
- Marketplace covering Instagram, TikTok, YouTube, LinkedIn and blogs
- No subscription, pay per campaign
- Discover, Analyzer and Brand Detector tools on the same account
- Spanish S.L. with a registered Madrid office
- Influencers are paid only after the mention is made, per its terms
Where SocialPubli falls short
- Prices are algorithmic per account, not a published table
- Weak for negotiating a specific creator’s rate
- No fee schedule on the pages checked
- No third-party security certification stated
Standout feature. A pay-per-campaign marketplace with algorithmic mention prices and payment collected before publication, with no subscription to maintain.
Pros and Cons
Pros
- Marketplace covering Instagram, TikTok, YouTube, LinkedIn and blogs
- No subscription, pay per campaign
- Discover, Analyzer and Brand Detector tools on the same account
- Spanish S.L. with a registered Madrid office
- Influencers are paid only after the mention is made, per its terms
Cons
- Prices are algorithmic per account, not a published table
- Weak for negotiating a specific creator’s rate
- No fee schedule on the pages checked
- No third-party security certification stated
Alternatives to SocialPubli
Frequently Asked Questions
What is SocialPubli?
SocialPubli is a Madrid marketplace run by SOCIALPUBLI S.L., incorporated before a Madrid notary on 25 September 2018 and registered in the Madrid company register.
Advertisers contract campaigns of sponsored mentions on Instagram, TikTok, YouTube, X, LinkedIn, Facebook, Twitch, WhatsApp and blogs, and influencers link their accounts to the platform directly or through an account manager. That makes it closer to an advertising exchange than to a CRM, and because the price per post is set by the platform rather than negotiated, procurement stays simple and the cost is known before a campaign starts.
Where is SocialPubli based?
SocialPubli operates from Madrid, Spain, which places it under EU (Spain).
What does SocialPubli cost?
No subscription tiers; each sponsored mention is priced per influencer account by an algorithm, and campaigns are paid in advance. Free registration; demo available.
Who is SocialPubli best for?
Brands that want to buy sponsored posts from a creator marketplace. A pay-per-campaign marketplace with algorithmic mention prices and payment collected before publication, with no subscription to maintain.
What are the drawbacks of SocialPubli?
Prices are algorithmic per account, not a published table. Weak for negotiating a specific creator’s rate. No fee schedule on the pages checked. No third-party security certification stated.
Is SocialPubli a good alternative to Collabstr?
SocialPubli is built as a European alternative to Collabstr: Madrid influencer marketplace with Discover, Analyzer and Brand Detector tools. It will not be a like-for-like feature match in every respect, so check the review above for where the two genuinely differ before switching.
How does SocialPubli compare to other Influencer Marketing Software?
SocialPubli is one of several European Influencer Marketing Software we cover. It is most often compared with Collabstr, Heepsy marketplace, Tribe.