Influencity
Madrid-based influencer marketing platform for discovery, campaigns and reporting, 7-day free trial
Quick Overview
| Company | Influencity |
|---|---|
| Category | Influencer Marketing |
| Headquarters | Madrid, Spain |
| Founded | Not stated by the vendor |
| EU Presence | EU (Spain) |
| Open Source | Not stated; closed-source SaaS |
| Compliance | GDPR-compliant as an EU-registered company; no third-party security certification stated by the vendor |
| Pricing | Tiered, pay-for-what-you-need model; exact current tier figures not published in a static table |
| Free Option | 7-day free trial on all plans |
| Replaces | CreatorIQ, Grin, Traackr |
Detailed Review
Influencity is a Spanish influencer marketing platform headquartered in Madrid, covering creator discovery, a built-in creator CRM, campaign tracking and client-presentable reporting in one product. The vendor positions its pricing as pay for what you need rather than a single flat tier, with a 7-day free trial available on every plan so a team can test discovery volume and reporting before committing.
Discovery covers audience-demographic filters and estimated engagement data across the major platforms, with results feeding into a shared creator database a team builds over time rather than starting a fresh search for every campaign. Campaign tracking and reporting are built for agencies presenting results to a brand client, not only for an internal marketing team.
The trade-off is the same one that applies to most estimated-audience tools in this category: demographic and engagement figures are modelled rather than independently audited, and should be described that way in any report sent to a client. Plan limits are consumed by the number of profiles analysed rather than by campaigns, so a team browsing without a shortlist discipline can exhaust a month's allowance quickly. Creator payments happen outside the platform, in a separate finance process.
What Influencity does well
- EU-registered company (Spain), relevant for a buyer who wants influencer discovery data processed under EU jurisdiction
- Built-in creator CRM and client-presentable campaign reporting, useful for agencies
- 7-day free trial available on every plan
- Pay-for-what-you-need pricing model rather than a single rigid tier
Where Influencity falls short
- Exact current pricing figures are not published in a simple static table on the vendor's own site; a buyer needs to configure a plan to see a number
- Plan limits are consumed by analysed profiles rather than by campaigns, so undisciplined browsing burns the monthly allowance fast
- Audience demographics are modelled estimates, not independently audited figures, and creator payments happen outside the platform
Standout feature. A built-in creator CRM that persists across campaigns, so an agency's shortlist and relationship history compound over time instead of starting from zero on every new brief.
Pros and Cons
Pros
- EU-registered company (Spain), relevant for a buyer who wants influencer discovery data processed under EU jurisdiction
- Built-in creator CRM and client-presentable campaign reporting, useful for agencies
- 7-day free trial available on every plan
- Pay-for-what-you-need pricing model rather than a single rigid tier
Cons
- Exact current pricing figures are not published in a simple static table on the vendor's own site; a buyer needs to configure a plan to see a number
- Plan limits are consumed by analysed profiles rather than by campaigns, so undisciplined browsing burns the monthly allowance fast
- Audience demographics are modelled estimates, not independently audited figures, and creator payments happen outside the platform
Alternatives to Influencity
Frequently Asked Questions
What is Influencity?
Influencity is a Madrid-based influencer marketing platform covering creator discovery, a creator CRM, campaign management and reporting, with a 7-day free trial on every plan.
Where is Influencity based?
Influencity is headquartered in Madrid, Spain, which places it under EU (Spain) law.
What does Influencity cost?
Influencity prices itself as a tiered, pay-for-what-you-need model with a 7-day free trial on all plans; exact current tier prices were not published in a static table on the vendor's own pricing page during this review, so a buyer should confirm the current number directly before committing.
Who is Influencity best for?
Agencies and brands that want a creator CRM and client-presentable campaign reporting alongside discovery, from a single EU-based vendor.
Is Influencity a good alternative to CreatorIQ or Grin?
Influencity is built as a European alternative to US-based influencer campaign tools like CreatorIQ and Grin. It will not be a like-for-like feature match in every respect, so check the review above for where it genuinely differs before switching.
How does Influencity compare to other Influencer Marketing tools?
Influencity is one of several European influencer marketing tools covered on this site. See the full Influencer Marketing category page for how it ranks against its closest European competitors.