Convertize
London A/B testing tool with 150+ built-in, psychology-based testing ideas and a published price
Quick Overview
| Company | Convertize Ltd (company number 06694068) |
|---|---|
| Category | A/B Testing Alternatives |
| Headquarters | London, United Kingdom |
| Founded | 2008 |
| EU Presence | United Kingdom (adequacy decision, outside the EEA) |
| Open Source | No |
| Pricing | Team plan from £175 / €199 / $249 per month for up to 100,000 monthly visitors; Agency tiers from £299/€349/$399 up to £759/€899/$999 for up to 2,000,000 visitors; the entry-level Solo plan (up to 20,000 visitors, 3 projects) is not priced in the static page source |
| Free Option | 14-day free trial, no credit card required |
| Replaces | Optimizely, VWO, Google Optimize |
Detailed Review
Convertize's pitch is unusual for this category: rather than assuming you already know what to test, it ships more than 150 documented A/B testing ideas grounded in consumer psychology research, so a marketer without a hypothesis can start from a library instead of a blank page.
Autopilot mode, a multi-armed bandit, reallocates traffic to the better-performing variant automatically, and a Hybrid statistical engine is meant to shorten how long a test needs to run before it is trustworthy. It sits alongside Kameleoon, AB Tasty and Varify.io as a straightforward client-side testing tool with a visual SmartEditor, not a feature-flag system.
Convertize Ltd has been registered in the United Kingdom since 10 September 2008, company number 06694068, currently listed at 12 Hammersmith Grove in London. Pricing is published rather than quoted: the Team plan starts at £175 / €199 / $249 a month for up to 100,000 monthly visitors, rising through Agency tiers to £759 / €899 / $999 for up to 2,000,000 visitors, with two months free on annual billing. A 14-day free trial needs no card.
Two gaps are worth flagging. The United Kingdom sits outside the EEA under an adequacy decision rather than inside it, which for some European buyers is a material difference. And while Team-tier pricing is public, the entry-level Solo plan's price is not printed in the page source and depends on a currency selector loading in the browser. No hosting location or cloud provider is named anywhere on the pages checked.
What Convertize does well
- 150+ built-in A/B testing ideas grounded in consumer psychology research
- Autopilot multi-armed bandit traffic allocation included
- Published pricing from £175 / €199 / $249 a month for the Team plan
- 14-day free trial, no credit card required
- UK company registered since 2008, a stable, long-lived entity
Where Convertize falls short
- United Kingdom jurisdiction: outside the EEA, under an adequacy decision
- No hosting location or cloud provider named on the pages checked
- The entry-level Solo plan price is not shown in the static pricing page
- No security certification stated
- Not open source, with no self-hosted option
Standout feature. Its library of 150+ documented, psychology-based testing ideas gives a team without a hypothesis somewhere to start.
Pros and Cons
Pros
- 150+ built-in A/B testing ideas grounded in consumer psychology research
- Autopilot multi-armed bandit traffic allocation included
- Published pricing from £175 / €199 / $249 a month for the Team plan
- 14-day free trial, no credit card required
- UK company registered since 2008, a stable, long-lived entity
Cons
- United Kingdom jurisdiction: outside the EEA, under an adequacy decision
- No hosting location or cloud provider named on the pages checked
- The entry-level Solo plan price is not shown in the static pricing page
- No security certification stated
- Not open source, with no self-hosted option
Alternatives to Convertize
Frequently Asked Questions
What is Convertize?
Convertize's pitch is unusual for this category: rather than assuming you already know what to test, it ships more than 150 documented A/B testing ideas grounded in consumer psychology research, so a marketer without a hypothesis can start from a library instead of a blank page.
Autopilot mode, a multi-armed bandit, reallocates traffic to the better-performing variant automatically, and a Hybrid statistical engine is meant to shorten how long a test needs to run before it is trustworthy. It sits alongside Kameleoon, AB Tasty and Varify.io as a straightforward client-side testing tool with a visual SmartEditor, not a feature-flag system.
Where is Convertize based?
Convertize operates from London, United Kingdom, which places it under United Kingdom (adequacy decision, outside the EEA).
What does Convertize cost?
Team plan from £175 / €199 / $249 per month for up to 100,000 monthly visitors; Agency tiers from £299/€349/$399 up to £759/€899/$999 for up to 2,000,000 visitors; the entry-level Solo plan (up to 20,000 visitors, 3 projects) is not priced in the static page source. 14-day free trial, no credit card required.
Who is Convertize best for?
Small teams that want a published price and psychology-based test ideas. Its library of 150+ documented, psychology-based testing ideas gives a team without a hypothesis somewhere to start.
What are the drawbacks of Convertize?
United Kingdom jurisdiction: outside the EEA, under an adequacy decision. No hosting location or cloud provider named on the pages checked. The entry-level Solo plan price is not shown in the static pricing page. No security certification stated. Not open source, with no self-hosted option.