Smartpricing
Italian dynamic pricing for accommodation, sold inside the Smartness suite
At a glance
| Company | Smartness Srl |
|---|---|
| Category | Hotel Revenue Management Software |
| Headquarters | Rovereto (TN), Italy |
| Founded | Not stated |
| EU Presence | Yes - Italy (EU) |
| Data Location | not stated on the pages we read |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Dynamic pricing algorithm, own pricing rules, collection of internal and external data, event and holiday effects, competitor and market occupancy monitoring, option of dedicated consulting |
| Pricing | not shown for Smartpricing on the pages we read (the pricing page lists Smartads from 240 EUR per month, a separate product) |
| Best For | Small accommodation providers that want to save time on price changes |
| Replaces | IDeaS Revenue Solutions |
Full review
Smartness Srl gives its registered office as via Parteli 19, 38068 Rovereto (TN), Italy, with VAT number IT02576010223 and a share capital of 10.000 EUR. The footer mentions Arco (TN) as well.
Smartpricing sits next to Smartpms, Smartads, Smartchat and other products in the same suite, and the home page says it is recommended by over 6,000 accommodation providers in Europe.
How the pricing engine works
The product page describes three steps. The software collects internal and external data, cross-references past and future bookings, market trends, events and holidays, then calculates starting prices and applies a dynamic strategy suited to the facility.
Users can set their own rules, and the vendor says the automation can cut price management to 30 minutes a week.
Competitor monitoring and results shown
A blog article explains how Smartpricing monitors competitor prices and market occupancy, and warns against copying competitors blindly. The site shows case studies with revenue changes between 7 and 54 percent, which are customer results chosen by the vendor.
The product page claims an average income increase of 30 percent a year.
Where it differs from IDeaS
Smartpricing is built for small properties and for people who are not revenue managers, and it can be bought with dedicated consulting. It is part of a suite, so you may be steered toward other Smartness products.
For a comparison with a standalone German option, see Hotellistat.
Points against
No Smartpricing price is shown on the pages we read, and hosting is not stated. Performance figures are vendor case studies. Large group, budgeting and consulting features of IDeaS are not described for Smartpricing.
Who Smartpricing fits
Small hotels, B&Bs and apartment providers without a revenue manager, especially in Italy and the Alpine region.
Advantages and drawbacks
Pros
- Italian company with VAT number and registered office published
- Own pricing rules supported
- Competitor and market occupancy monitoring
- Dedicated consulting available as an option
- Suite includes PMS and marketing tools
Cons
- No Smartpricing price shown
- Hosting region not stated
- Results shown are vendor-selected case studies
- Suite may push extra products
Pros and Cons
Pros
- Italian company with VAT number and registered office published
- Own pricing rules supported
- Competitor and market occupancy monitoring
- Dedicated consulting available as an option
- Suite includes PMS and marketing tools
Cons
- No Smartpricing price shown
- Hosting region not stated
- Results shown are vendor-selected case studies
- Suite may push extra products
Alternatives to Smartpricing
Alternatives from Europe in the hotel revenue management software group:
See all European hotel revenue management software or compare them directly against IDeaS Revenue Solutions on our alternatives page.
Questions buyers ask
Yes for smaller properties. Smartpricing is a product of Smartness Srl in Italy and automates dynamic rates. IDeaS offers more for groups and consulting.
The vendor states that its automation can cut the time you need to manage prices down to 30 minutes a week. This is a vendor claim.
Not on the pages we read. The Smartness pricing page lists Smartads from 240 EUR per month plus ad budget, but that is a different product.