Shoptimised
English Google Shopping feed optimisation platform with feed rules, performance rules and a Google CSS option
Quick Overview
| Company | Shoptimised Ltd |
|---|---|
| Category | Product Feed Management Software |
| Headquarters | Newcastle upon Tyne, United Kingdom |
| Founded | 2018 |
| EU Presence | Yes - United Kingdom (UK) |
| Data Location | Not stated on the pages reviewed |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Product edits, unlimited optimisation rules, performance rules, automated audits, suggested optimisations, premium Google CSS, multi-channel feed caching, SFTP, managed Feed Accelerator service |
| Pricing | Plans by number of feeds and users with unlimited products per feed, 14-day free trial (see website for amounts) |
| Best For | UK retailers and agencies focused on Google Shopping performance |
| Replaces | Feedonomics, DataFeedWatch |
Detailed Review
Shoptimised says its co-founders John Cave and John Oram started the company on 12 February 2018, with feed optimisation for PPC at its core. It describes itself as a product feed platform for Google Shopping, and its homepage claims 1,500+ brands.
The terms of service name Shoptimised Ltd (company number 11199014) and are governed by English law. The privacy notice gives a registered office in Newcastle upon Tyne.
Rules that act on performance
Beyond feed rules for titles, categories and attributes, Shoptimised has performance rules and automated audits that suggest optimisations, with attribution for each change.
Spotlight and Incremental Sales services target products that get no clicks or that deserve more visibility.
Google CSS built in
Every plan lists premium Google CSS, which ties the tool to Google's Comparison Shopping Service programme.
The company says it became a Google CSS partner in 2018.
Pricing that ignores catalogue size
The pricing page says plans do not depend on SKU count or number of rules, but on feeds and users, with unlimited products per feed and all output channels included.
The amounts on the page are animated and could not be read reliably, so see the website.
Limitations to Consider
Shoptimised is built around Google Shopping, so marketplace listings, orders and stock sync are outside its scope, and ChannelEngine or Shoppingfeed cover that. The contract is with a UK company under English law, which matters for customers who want an EU-based counterparty. The pages reviewed state no hosting location, and the managed Feed Accelerator service is a separate, priced service.
Who Should Use Shoptimised
Retailers and agencies, especially UK-based, that want to raise Google Shopping performance through feed rules and CSS without paying by catalogue size.
Pros and Cons
Pros
- Plans not priced per SKU or per rule
- Google CSS included in every plan
- Automated audits and suggested optimisations
- 14-day free trial
- Company number and registered office published
Cons
- Google Shopping focus only
- English-law contract with a UK company
- Price amounts not readable in static HTML
- Hosting location not stated
Alternatives to Shoptimised
Other European product feed management software worth comparing before you decide:
Productsup
Germany · Berlin feed and syndication platform for large catalogues
Lengow
France · Nantes-built feed, marketplace and price intelligence suite
Mergado
Czech Republic · No-code XML and CSV feed editor from Brno
Channel Pilot
Germany · Hamburg platform joining feeds, marketplaces and dynamic pricing
See all European product feed management software or compare them directly against Feedonomics on our alternatives page.
Frequently Asked Questions
No. Its pricing page says plans are based on the number of feeds and users, with unlimited products per feed and unlimited optimisation rules.
Yes. The pricing page lists premium Google CSS in the features of every plan.
Yes. The plan buttons offer a 14-day free trial.