Lengow
Nantes-based suite combining ads feed management, marketplace listings, price intelligence and reseller monitoring
Quick Overview
| Company | SAS Lengow |
|---|---|
| Category | Product Feed Management Software |
| Headquarters | Nantes, France |
| Founded | 2009 |
| EU Presence | Yes - France (EU) |
| Data Location | Website host named in the legal notice: Amazon Web Services EMEA SARL, Luxembourg |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Ads feed management (NetAmplify), marketplace management (NetMarkets), price intelligence (NetRivals), reseller monitoring (NetMonitor), AI Studio, API, Local Inventory Ads |
| Pricing | Pricing on request (demo required) |
| Best For | Brands and retailers selling on marketplaces and monitoring competitor prices |
| Replaces | Feedonomics, GoDataFeed |
Detailed Review
Lengow says it has helped brands and retailers with the digital shelf since 2009 and serves 3,600+ companies. Its homepage describes four products: NetAmplify for ads, NetMarkets for marketplaces, NetRivals for competitive pricing and NetMonitor for reseller network intelligence.
The legal notice names SAS Lengow, a simplified joint-stock company with a registered address in Nantes, France (company registration number 513 381 434, Nantes).
Feeds plus the rest of the digital shelf
Where most feed tools stop at export, Lengow adds price intelligence and reseller monitoring under one login. Its feed product covers advertising channels and Local Inventory Ads, and a separate product handles marketplace listings.
The combination suits brands that sell through retailers and want to watch pricing across their distribution.
AI Studio and the catalogue
Lengow lists an AI Studio and an AI Shopping Guide about preparing catalogues for AI shopping agents.
The pages reviewed do not detail how those AI features process data, so ask in the demo.
Buying process
There is no public price list. The pricing route leads to a demo request form.
Because the suite has four products, check which modules a quote actually includes.
Limitations to Consider
Lengow publishes no prices and routes pricing questions to a demo. The suite is broad, so a team that only needs Google Shopping feed edits may pay for modules it does not use, and Shoptimised or Mergado are narrower. The legal notice names Amazon Web Services EMEA SARL as website host, and the pages reviewed do not state where customer catalogue data is stored.
Who Should Use Lengow
Brands and retailers that sell across marketplaces and resellers and want feed management, price monitoring and brand protection from one French vendor.
Pros and Cons
Pros
- Four products under one vendor
- Price intelligence and reseller monitoring included
- French company with registration number published
- Active since 2009
- Interface in English, German, Spanish, French and Italian
Cons
- No published pricing
- Broad suite, more than a feed tool
- Data location not stated beyond the website host
- Demo needed before any evaluation
Alternatives to Lengow
Other European product feed management software worth comparing before you decide:
Productsup
Germany · Berlin feed and syndication platform for large catalogues
Mergado
Czech Republic · No-code XML and CSV feed editor from Brno
Channel Pilot
Germany · Hamburg platform joining feeds, marketplaces and dynamic pricing
Shoppingfeed
France · Feeds, marketplace syndication and order sync from Cachan
See all European product feed management software or compare them directly against Feedonomics on our alternatives page.
Frequently Asked Questions
No. Its homepage lists ads feed management, marketplace management, competitive price intelligence and reseller network monitoring as four separate products on one platform.
The legal notice gives SAS Lengow's address as 6 rue René Viviani, 44200 Nantes, France, with company registration number 513 381 434 in Nantes.
No. The pricing link leads to a demo request page, so pricing is on request.