Productsup
Berlin feed management and syndication platform for brands and retailers with large catalogues across many channels
Quick Overview
| Company | Products Up GmbH |
|---|---|
| Category | Product Feed Management Software |
| Headquarters | Berlin, Germany |
| Founded | Not stated |
| EU Presence | Yes - Germany (EU) |
| Data Location | Not stated on the pages reviewed |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Product data import, rules and transformations, 2,500+ channel exports, AI-generated product content, workflow management, content analytics dashboards, supplier onboarding, AI channel feeds |
| Pricing | Custom quote based on SKUs, feeds, modules, sync frequency, seats and countries |
| Best For | Brands and retailers with large catalogues and many destination channels |
| Replaces | Feedonomics, GoDataFeed |
Detailed Review
Productsup describes itself as a feed management and syndication platform for large-scale commerce. Its own pages say the platform imports, optimises, contextualises and distributes product content across more than 2,500 marketing and retail channels, and processes over two trillion products a month.
The imprint names Products Up GmbH in Berlin (Berlin Charlottenburg register, HRB 214376). The legal page states that the order form identifies the contracting entity, and that EMEA clients are generally contracted through Products Up GmbH and Productsup B.V.
Channels beyond shopping ads
The platform page groups destinations into advertising channels, AI channels, marketplace channels, retailer and distributor channels, plus supplier onboarding for standardising incoming supplier data.
That makes it broader than a pure Google Shopping tool: the same catalogue can feed ad platforms and retailer data pools.
AI content and workflows
Productsup lists AI-generated product content, such as adjusting descriptions to a target age group or translating text, and workflow tools for updating and distributing product data across teams.
Content analytics dashboards and Google Analytics integrations track how product content performs by channel.
Quote-based pricing
The pricing page says the subscription depends on the number of products (SKUs), feeds, platform modules, data sync frequency, seats, countries and special requests, and no figures are shown.
Expect a sales conversation before you see a number.
Limitations to Consider
Productsup is aimed at large catalogues, and the pricing page shows no list prices or entry tier, so small shops cannot see whether it fits their budget. Contracting depends on region: the legal page names Productsup Corp. for the AMER region and Products Up GmbH and Productsup B.V. for EMEA clients, so check the order form for the entity. For a self-serve editor with a visible trial, Mergado is easier to start with.
Who Should Use Productsup
Brands, retailers and marketplaces with large catalogues that need one platform to feed advertising, marketplace and retailer channels, and are comfortable with a quote-based purchase.
Pros and Cons
Pros
- Covers advertising, marketplace, retailer and AI channels
- Supplier onboarding for incoming product data
- Workflows and analytics dashboards
- German company with Berlin imprint and register number
- Language versions in English and German
Cons
- No public pricing or entry tier
- Contracting entity varies by region
- Built for large catalogues
- Hosting location not stated on the pages reviewed
Alternatives to Productsup
Other European product feed management software worth comparing before you decide:
Lengow
France · Nantes-built feed, marketplace and price intelligence suite
Mergado
Czech Republic · No-code XML and CSV feed editor from Brno
Channel Pilot
Germany · Hamburg platform joining feeds, marketplaces and dynamic pricing
Shoppingfeed
France · Feeds, marketplace syndication and order sync from Cachan
See all European product feed management software or compare them directly against Feedonomics on our alternatives page.
Frequently Asked Questions
The imprint names Products Up GmbH in Berlin, registered at Berlin Charlottenburg under HRB 214376. For EMEA clients the legal page says contracts are generally with Products Up GmbH and Productsup B.V.
The pricing page shows no prices. It says cost depends on the number of products, feeds, platform modules, sync frequency, seats and countries, and asks you to request a customised quote.
No. Its platform page lists advertising channels, AI channels, marketplace channels, retailer and distributor channels and supplier onboarding, with 2,500+ channels in total.