Shoptet
The hosted shop platform Czech merchants run on - European alternative based in Czech Republic
Quick Overview
| Company | Shoptet |
|---|---|
| Category | Ecommerce Platforms |
| Headquarters | Prague, Czech Republic |
| EU/European | Yes - Czech Republic |
| GDPR Compliant | Yes |
| Main Features | Hosted SaaS, Czech and Slovak market depth, Large add-on ecosystem |
| Pricing | Monthly subscription |
| Best For | Merchants selling into the Czech and Slovak markets |
| Replaces | Shopify, Wix eCommerce, BigCommerce |
Detailed Review
Shoptet is the dominant hosted ecommerce platform in the Czech Republic and Slovakia, covering the payment methods, carriers, comparison sites and accounting packages those markets actually use.
What Makes Shoptet Stand Out
Market depth beats feature breadth when you sell in one region. Shoptet integrates with the Czech carriers, price comparison sites and accounting systems that an international platform treats as long-tail requests — which is the practical difference between selling there and struggling to.
Platform and Architecture
Hosted shop with templates and a visual editor, product and order management, local payment and delivery integrations, marketplace and comparison feeds, and an ecosystem of partner add-ons.
Ownership and European Jurisdiction
Shoptet is based in Prague, inside the EU. It is hosted rather than self-hosted, so the merchant relies on the vendor as processor — which under EU jurisdiction is a straightforward GDPR relationship rather than a transfer question.
For a shop, jurisdiction is not an abstract point: order history, customer addresses and payment metadata are personal data, and the platform is the processor. A European vendor makes that a GDPR relationship with an identifiable company rather than a transfer question.
Pricing
Monthly subscription by tier with add-ons priced separately, and no revenue share — the structural difference against the US hosted platforms.
Shoptet vs Shopify and the US Platforms
Compared with Shopify, Wix eCommerce, BigCommerce, the difference is rarely the feature list — it is the terms. US platforms increasingly price on a share of turnover, keep the checkout closed, and hold the data in their own jurisdiction. Shoptet is the European trade: more of the operations are yours, and so is the exit.
Who Should Use Shoptet
Shoptet fits small and mid-sized merchants selling primarily into Czech and Slovak markets who want the hosting handled for them.
Pros and Cons
Pros
- Deep Czech and Slovak payment and carrier integrations
- Hosted — no infrastructure to run
- Large partner add-on ecosystem
- No revenue share on sales
- EU company, EU hosting
Cons
- Built around one region, not international selling
- Hosted only — no self-hosted option
- Less flexible than an open-source platform
- Interface and docs are strongest in Czech
Alternatives to Shoptet
Looking for other European ecommerce platforms? Here are the alternatives worth comparing:
Frequently Asked Questions
Shoptet is based in Czech Republic and operates under European data-protection rules including the GDPR. Order history, customer addresses and payment metadata stay under European jurisdiction rather than under US legislation.
Shoptet is based in Czech Republic. We list European ecommerce platforms because the platform is the processor for every customer record your shop holds.
Monthly subscription by tier with add-ons priced separately, and no revenue share — the structural difference against the US hosted platforms.
Shoptet is a European alternative to Shopify, Wix eCommerce, BigCommerce. The substantive differences are pricing model, control over the checkout, and which jurisdiction your order data sits in.
Shoptet fits small and mid-sized merchants selling primarily into Czech and Slovak markets who want the hosting handled for them.
That is worth asking of any platform before you commit, and it is where the European open-source options score: an exportable catalogue and order history, plus a core you can host yourself, mean a migration is work rather than a rebuild. Check the export formats and the theme licence before you sign, not after.
Shoptet is built as a European alternative to Shopify: The hosted shop platform Czech merchants run on. It will not be a like-for-like feature match in every respect, so check the review above for where the two genuinely differ before switching.
Shoptet is one of several European Ecommerce Platforms covered on this site. See the full Ecommerce Platforms category page for how it ranks against its closest European competitors.