Best European Shopify Alternatives (2026)

A European Shopify alternative is a webshop platform operated by a company established in Europe that runs the same job — catalogue, checkout, payments, fulfilment — without a share of turnover, a closed checkout, or order data processed under US jurisdiction.

How we rank these tools — 4-step process
  1. 1
    European ownership, verified

    The company is headquartered and incorporated in the EU, EEA or Switzerland, and processes customer data in Europe. A US parent company disqualifies a tool from this page regardless of where its servers are.

  2. 2
    Category fit and hands-on review

    What the tool actually does, who it suits, and where it falls short — checked against the vendor’s own documentation, changelog and pricing page rather than its marketing copy.

  3. 3
    Compliance and pricing check

    GDPR posture, hosting location and the prices quoted on this page are verified against the vendor’s public pricing before publication, and re-checked when we revisit the category.

  4. 4
    Position on this page

    Placement on this page can be paid, and that can affect the order tools appear in. It never buys a listing: a tool that fails the checks above is not here at any price, and payment does not change the shortcomings we write about. A vendor can ask us to correct a factual error — not to remove a criticism.

European Purpose may be paid for placements on this page and may earn a commission through links on it. Paid placement can affect the order in which tools appear; it never affects whether a tool is listed or what our review says. Editorial policy

Written by Daniel Brandt Edited by Ingrid Halvorsen Fact-checked by Sebastiaan Smits

How we review

Key takeaways

  • Shopware is the strongest European Shopify replacement for merchants past the template-store stage, because it pairs an open-source core with commercial support and a B2B suite.
  • The cost argument is structural rather than marginal: none of these six price on a share of turnover, so the bill stops growing in lockstep with revenue.
  • PrestaShop is the shortest path for a small merchant who wants to self-host, with the deepest module market for European payment methods and carriers.
  • The migration work is rarely the data — products, customers and orders export in standard formats — but the theme, the apps and the payment integrations, which are rebuilt rather than moved.
  • Odoo is the outlier worth considering when the real problem is that the shop, the stock count and the ledger disagree.

Merchants leave Shopify for three reasons, in this order: the cost structure at volume, the closed checkout, and the realisation that every customer record sits with a processor under US legislation. This ranking judges six European platforms on how well they answer those three, and on how much work the migration actually is. All six are operated by companies established in Europe.

6 European ecommerce platforms compared

PositionToolEstablishedEntry priceBest for
#1 Shopware Germany Open source + paid editions The closest like-for-like replacement with support behind it
#2 Spryker Germany Enterprise subscription Merchants whose model outgrew a webshop entirely
#3 PrestaShop France Open source + hosted plans Small merchants who want to own the shop outright
#4 Saleor Poland Open source + Saleor Cloud Merchants already running a headless Shopify front end
#5 Odoo Belgium One free app / paid plans per user per month Merchants whose stock and ledger never agree with the shop
#6 Sylius Poland Open source + Sylius Plus Merchants who kept hitting Shopify’s assumptions

The 6 tools reviewed

#1 Shopware

Schöppingen, Germany Open source + paid editions Demo on request

Best for: The closest like-for-like replacement with support behind it

Shopware 6 covers what a Shopify merchant expects — catalogue, checkout, promotions, marketplace connections — with an open-source core and commercial editions that add support and the B2B suite. For a merchant leaving Shopify because of cost at volume rather than capability, it is the shortest route to comparable function without a revenue share.

The migration is real work but well-trodden: Shopware has an established partner network and migration tooling for the common routes, and the API-first architecture means an existing headless front end can often be repointed rather than rebuilt.

What Shopware does well

  • Commercial support without a revenue share
  • B2B suite included in the paid editions
  • Established migration tooling and partners

Where Shopware falls short

  • Needs more technical capacity than Shopify
  • Smaller app market than Shopify’s

Standout feature. Open-source core plus a support contract — the combination most Shopify leavers are actually looking for.

Read the full Shopware review Visit Shopware

#2 Spryker

Berlin, Germany Enterprise subscription Demo on request

Best for: Merchants whose model outgrew a webshop entirely

Spryker is not a Shopify replacement in the like-for-like sense, and choosing it means deciding that the storefront model itself was the constraint. It suits merchants who left Shopify because they needed marketplace sellers, contract pricing or a subscription model that a webshop platform could not express.

That capability comes with an engineering commitment and enterprise pricing. For a merchant who simply wants the same shop without the revenue share, Shopware or PrestaShop is the better answer.

What Spryker does well

  • Expresses commerce models a webshop cannot
  • Marketplace and B2B as first-class concepts
  • API-first with no storefront assumptions

Where Spryker falls short

  • Not a like-for-like migration
  • Enterprise pricing and engineering effort

Standout feature. The option for merchants whose problem was the webshop model rather than the vendor.

Read the full Spryker review Visit Spryker

#3 PrestaShop

Paris, France Open source + hosted plans Demo on request

Best for: Small merchants who want to own the shop outright

PrestaShop is the most direct answer to the cost argument: free to download, self-hosted, no revenue share and no per-app subscriptions beyond the modules you choose. For a shop doing meaningful volume on a Shopify plan, the arithmetic frequently favours it within a year.

The module market is the practical advantage over Shopify in European markets — iDEAL, Bancontact, SEPA, national carriers and country-specific tax rules all already exist as add-ons rather than as edge cases somebody has to build.

What PrestaShop does well

  • No revenue share and no platform fee
  • Deepest European payment and carrier coverage
  • Full control of the checkout

Where PrestaShop falls short

  • You own hosting, updates and security
  • Module quality varies

Standout feature. The clearest cost answer: the software is free and the checkout is yours.

Read the full PrestaShop review Visit PrestaShop

#4 Saleor

Wrocław, Poland Open source + Saleor Cloud Demo on request

Best for: Merchants already running a headless Shopify front end

If you left Shopify’s themes behind and built a custom front end against the Storefront API, Saleor is the closest structural match in Europe: a GraphQL-native commerce API with no storefront of its own, so the migration is a change of backend rather than a rebuild of the shop.

Saleor Cloud is the managed version, and because the core is open source the same platform can later be self-hosted without changing the integration.

What Saleor does well

  • GraphQL API across the whole domain
  • Natural fit for an existing headless build
  • Open core, so hosted and self-hosted are the same software

Where Saleor falls short

  • No storefront included
  • Requires front-end engineering capacity

Standout feature. The natural landing place for a headless Shopify build that wants out.

Read the full Saleor review Visit Saleor

#5 Odoo

Ramillies, Belgium Founded 2005 One free app / paid plans per user per month Demo on request

Best for: Merchants whose stock and ledger never agree with the shop

Odoo answers a problem Shopify creates rather than solves: the shop, the inventory system and the accounts are three products that have to be reconciled. In Odoo they are modules of one system, so an order updates stock, purchasing and the ledger without an integration in between.

The ecommerce app itself is less deep than a dedicated platform, which is the trade. For a merchant whose monthly pain is reconciliation rather than storefront features, it is usually the right trade.

What Odoo does well

  • Shop, stock and accounting in one system
  • Open-source core with per-app pricing
  • Removes the integration layer entirely

Where Odoo falls short

  • Ecommerce app less deep than dedicated platforms
  • Suite complexity if you only want a shop

Standout feature. The only option here where the order reaches the ledger without an integration.

Read the full Odoo review Visit Odoo

#6 Sylius

Łódź, Poland Open source + Sylius Plus Demo on request

Best for: Merchants who kept hitting Shopify’s assumptions

Sylius suits the merchant who left Shopify because the platform kept saying no — a checkout flow that had to work differently, a pricing rule that did not fit, a fulfilment model the apps could not express. It is a Symfony framework to build on rather than a product to configure, so the answer is always yes at the cost of building it.

That makes it an agency purchase in practice. With a PHP team available it is the most flexible option here; without one it is the wrong choice.

What Sylius does well

  • MIT-licensed core, everything overridable
  • No platform assumptions to work around
  • Clean domain model with an API

Where Sylius falls short

  • Requires Symfony expertise
  • Not a product a merchant installs alone

Standout feature. A framework rather than a platform, for shops that kept being told no.

Read the full Sylius review Visit Sylius

What does leaving Shopify actually cost?

The data migration is the cheap part. Products, variants, customers and order history export in standard formats, and importers exist for every platform in this list. Budget days rather than weeks for it.

The expensive parts are the theme, the apps and the payment integrations. A Shopify theme does not port; it is rebuilt. Every app in your stack is either replaced by a module, replaced by a built-in feature, or rebuilt as custom code. And the payment and shipping integrations are reconnected on the new platform, which means retesting the entire checkout.

Plan on a rebuild of the front end and the integrations, with the data as a task inside it. Merchants who budget for a data migration and discover the app dependency halfway through are the ones whose projects overrun.

When does the arithmetic favour leaving?

Shopify’s cost has three parts: the plan, the transaction fee where you do not use its own payment product, and the app subscriptions. The first is fixed, the second scales with revenue and the third scales with complexity.

The crossover point is usually driven by the second. A merchant paying a percentage on every order is buying the platform again every year at a higher price, while a self-hosted PrestaShop or a Shopware plan costs roughly the same next year as this year.

As a rough test: add up twelve months of plan, transaction fees and app subscriptions, then compare against hosting plus a commercial edition plus the one-off rebuild. If the rebuild pays back inside eighteen months, the case is usually sound.

Do you lose anything by leaving?

Yes, and it is worth being honest about it. Shopify’s app ecosystem is larger than any European platform’s, its hosting is genuinely somebody else’s problem, and the number of agencies who can pick up a Shopify store is far higher.

What you gain is the checkout, the cost structure and the jurisdiction. Whether that trade is worth it depends on volume and on how much of your stack is app-dependent — which is why the honest first step is auditing your installed apps rather than comparing feature pages.

Which European platform is the closest match?

Shopware, for most merchants. It is the only one here that offers the combination a Shopify merchant is used to — a maintained product, commercial support, a marketplace of extensions, hosted if you want it — without the revenue share.

PrestaShop is closest on cost and control but moves hosting and updates to you. Saleor is closest if you were already headless. Odoo is closest if your real problem was reconciliation. Spryker and Sylius are for merchants whose requirements outgrew the category.

How we selected and ranked these 6 tools

Every tool on this page is in the European Purpose directory, which means the operating company is established in Europe and we have verified that from the company register or the vendor's own legal notice rather than from a marketing page. Tools headquartered outside Europe are not eligible, however good they are.

  1. Feature verification (weight: 40%). We check each capability against the vendor's own documentation and product pages, and record what the tool does rather than what the category is assumed to include.
  2. Ease of adoption (weight: 30%). Integrations, published API access, trial availability and how much configuration stands between signing and a usable result.
  3. Value and transparency (weight: 30%). Published pricing counts in a vendor's favour; quote-only pricing is recorded as quote-only rather than estimated. We weigh what a buyer gets for the entry price, not the headline feature count.
  4. Editorial review. Three people touch every page: one writes it, a second edits it, and a third checks the compliance and pricing claims against the vendor's documentation. The three weights above decide the order; a position is a ranking against the other European tools in this category, not an absolute score.

Vendor-reported outcomes — ROI figures, margin uplift, time saved — are labelled as vendor claims wherever they appear on this page. We have not audited them, and neither has anyone else who quotes them. Read our full editorial process for how pages are re-verified.

Frequently asked questions

Shopware, for most merchants past the template-store stage. It pairs an open-source core with commercial editions and support, includes a B2B suite, and charges per plan rather than as a share of turnover. PrestaShop is the better answer for smaller shops willing to self-host, and Saleor for merchants already running a headless front end.

Yes. Products, variants, customers and order history export from Shopify in standard formats and import into every platform in this list, with migration tooling available for the common routes. The work that takes time is the theme, the apps and the payment integrations, which are rebuilt rather than moved.

None of the six here does. Shopware, PrestaShop, Saleor and Sylius have free open-source cores with paid editions or hosting; Odoo prices per app; Spryker is an enterprise subscription. That structural difference is the most common financial reason merchants move, because a revenue share grows exactly as the business does.

All of them, in the sense that the vendors are European. Shopware, PrestaShop, Saleor and Sylius can additionally be self-hosted on infrastructure you choose, which is the strongest form of the guarantee: the data never reaches a vendor at all, only your hosting provider.

The software is, and there is no revenue share. You pay for hosting, for the modules you choose from the marketplace, and for whoever maintains it. For a shop with meaningful volume that total is usually well below a Shopify plan plus transaction fees plus apps, which is the comparison worth doing.

Audit them before anything else, because that list determines the size of the project. Some map to built-in features, some to marketplace modules, and some have to be rebuilt. A merchant with three apps has a straightforward migration; a merchant with thirty has a re-platforming project, and should price it as one.

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