Sellerboard
Stuttgart profit analytics for Amazon sellers, with inventory, review request and PPC tools around the dashboard
Quick Overview
| Company | nextechnology GmbH |
|---|---|
| Category | Amazon Seller Tools |
| Headquarters | Stuttgart, Germany |
| Founded | 2017 |
| EU Presence | Yes - Germany (EU) |
| Data Location | Not stated on the pages checked |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Profit dashboard, COGS management, returns statistics, trend dashboard, indirect expenses, data export, search term performance, keyword research, inventory management, review requests, PPC optimization, repricer, listing change alerts, refunds for lost inventory, Chrome plugin, user rights management |
| Pricing | Starting at $15 per month, 1 month free trial without credit card (homepage, 29 October 2026) |
| Best For | Sellers who want true profit per product before anything else |
| Replaces | Helium 10 (profit and operations tools) |
Detailed Review
Sellerboard starts from the number most sellers lack: what is left after Amazon fees, advertising, returns and your own costs. The dashboard works down from total profit to a single order, and a COGS module lets you enter purchase prices per product or batch.
The company behind it, nextechnology GmbH, is registered at the Amtsgericht Stuttgart (HRB 766168) and describes itself as a Germany-based software-as-a-service business founded in 2017, with 20,000+ sellers on the platform.
Profit first, tools second
The core of the product is the profit dashboard, supported by returns statistics, a trend view and a place to enter indirect expenses. Data export lets an accountant take the figures out.
Around that sit operational modules: inventory management, a reseller workflow, review requests, listing change alerts, a claim helper for lost inventory and a Chrome plugin.
Advertising and keywords
PPC optimization and a search term performance report put advertising results next to the profit figures, so a campaign can be judged on margin rather than only on ACoS. A keyword research module is listed as well.
A repricer is part of the automation group. The site presents these as extras around analytics, so check how deep each module goes during the trial.
Other platforms and languages
Separate pages cover Shopify, Walmart and eBay, which suits sellers who run more than one storefront. The site is available in eleven languages, including German, French, Spanish, Italian and Turkish.
Users and rights management lets you give a bookkeeper or VA limited access instead of sharing the owner login.
Limitations to Consider
The homepage names a starting price of $15 per month in US dollars, but I could not open a pricing page listing the tiers, so what the cheapest plan includes is unverified. The public feature list centres on profit, inventory and advertising and shows no product-opportunity database comparable to Helium 10's research tools. Data location was not stated on the pages I read.
Who Should Use Sellerboard
Private-label and wholesale sellers who want one reliable profit view and are comfortable running research for new products elsewhere. Accountants and agencies get role-based access.
Pros and Cons
Pros
- Profit shown down to order level
- German company with Stuttgart register entry
- Inventory, ads and review tools in the same login
- Shopify, Walmart and eBay versions
- Free month before paying
Cons
- Tier details not visible without signing up
- No product research database found
- Price quoted in US dollars
- Data location not stated
Alternatives to Sellerboard
Other European amazon seller tools worth comparing before you decide:
SellerLogic
Germany · Repricer plus analytics and FBA refund recovery from Duesseldorf
AMALYTIX
Germany · Daily listing, Buy Box and stock checks for sellers and vendors
Adspert
Germany · Automated bidding for Amazon, eBay and Walmart advertising
SellerAmp
United Kingdom · Sourcing analysis in browser, phone and web app for arbitrage sellers
See all European amazon seller tools or compare them directly against Helium 10 (profit and operations tools) on our alternatives page.
Frequently Asked Questions
The terms of service describe Sellerboard as a brand of nextechnology GmbH, Ziegelbrennerstr. 5, 70374 Stuttgart, Germany, registered with the Amtsgericht Stuttgart under HRB 766168.
For profit tracking, inventory, PPC reports and listing alerts it covers similar ground. The public pages do not show a product research database, so sellers who depend on that function need another source.
The homepage offers a 1 month free trial with no credit card required and cancellation at any time.