Adspert
Berlin bid management that optimises Amazon, eBay and Walmart campaigns and takes a commission on ad sales it manages
Quick Overview
| Company | Adspert GmbH |
|---|---|
| Category | Amazon Seller Tools |
| Headquarters | Berlin, Germany |
| Founded | Not stated |
| EU Presence | Yes - Germany (EU) |
| Data Location | Not stated on the pages checked |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Automated bidding, keyword and ASIN targeting, budget suggestions, ACoS and ROAS goal simulation, retail analytics, agency settings, Amazon Ads, eBay Advertising, Walmart Connect, Google Ads, Microsoft Advertising |
| Pricing | Essential €99 plus commission per month, Scale €499 plus commission, Pro €999 plus commission; 30 days free on Essential |
| Best For | Sellers who want advertising run by software against an ACoS or ROAS target |
| Replaces | Helium 10 (Ads) |
Detailed Review
Advertising is where Helium 10's Ads module and a European specialist overlap most clearly. Adspert focuses on one job, setting bids and keywords, and it supports Amazon Ads, eBay Advertising and Walmart Connect, with Google and Microsoft Ads on the higher plan.
The imprint lists Adspert GmbH at Borsigstr. 8, Berlin, registered at the Amtsgericht Berlin-Charlottenburg (HRB 133120 B), with Stephanie Richter as CEO.
Goals instead of manual bids
You set a goal such as an ACoS or ROAS level, and the software adjusts bids and targeting toward it. The Essential plan lists AI-powered automated bidding, goal setup assistance and data-driven budget suggestions.
A simulation shows how changing a goal would affect KPIs before you apply it.
Pricing with a commission
Each plan has a monthly fee and a commission on ad sales. The pricing page says commission applies only to sales directly attributed to Adspert and to Amazon Ads and eBay Advertising campaigns it optimises, and organic sales are excluded.
The Scale plan adds Google and Microsoft Ads, customisable keyword and ASIN automation, retail analytics and a Client Success Manager.
Agency settings
Scale lists settings for agencies, and Pro adds an annual Amazon Health Check, onboarding and regular video calls. The vendor also runs a partner programme and a list of extra services.
That makes it usable by agencies managing several brands, though the plan jump from €99 to €499 is steep.
Limitations to Consider
The commission scale is only partly readable on the page I fetched, so total cost at higher ad sales is unverified. Adspert manages advertising only, with no profit analytics, listing tools or product research. Several features, such as Google Ads and a Client Success Manager, need the Scale plan.
Who Should Use Adspert
Marketplace sellers and agencies with steady ad spend who prefer outsourcing bid management to software with a performance-linked fee.
Pros and Cons
Pros
- Clear plan names and monthly fees
- Several ad networks in one tool
- No credit card for the trial
- Goal simulation before changes
- Berlin company with HRB number
Cons
- Advertising only
- Commission adds to monthly fee
- Key features on higher plans
- Total cost depends on ad sales
Alternatives to Adspert
Other European amazon seller tools worth comparing before you decide:
Sellerboard
Germany · Profit dashboard with inventory and ad tools for Amazon sellers
SellerLogic
Germany · Repricer plus analytics and FBA refund recovery from Duesseldorf
AMALYTIX
Germany · Daily listing, Buy Box and stock checks for sellers and vendors
SellerAmp
United Kingdom · Sourcing analysis in browser, phone and web app for arbitrage sellers
See all European amazon seller tools or compare them directly against Helium 10 (Ads) on our alternatives page.
Frequently Asked Questions
A monthly fee (€99, €499 or €999 depending on plan) plus a commission on ad sales it manages on Amazon Ads and eBay Advertising, according to its pricing page.
Amazon Ads, eBay Advertising and Walmart Connect, with Google Ads and Microsoft Advertising available on the Scale plan.
The Essential plan is listed with 30 days for free and no credit card needed.