MICHELIN Connected Fleet
British fleet telematics and AI-dashcam provider, formerly Masternaut, now owned by Michelin
Quick Overview
| Company | Masternaut Limited (trading as MICHELIN Connected Fleet) |
|---|---|
| Category | Fleet Management Software |
| Headquarters | Leeds, England, United Kingdom |
| EU Presence | United Kingdom (adequacy decision, outside the EEA) |
| Open Source | No |
| Pricing | Quote-based; demo on request |
| Replaces | Samsara, Verizon Connect, Motive |
Detailed Review
MICHELIN Connected Fleet is the rebranded Masternaut, a British fleet telematics and dashcam provider that Michelin acquired and has been folding into its own connected-fleet brand. The legal entity, Masternaut Limited, still holds the contracts and describes more than 350 fleet telematics specialists supporting customers, on top of the tracking, driver safety and AI dashcam product Masternaut sold under its own name for years.
Masternaut Limited is registered in Leeds, West Yorkshire (company number 7848318), and the practical effect of the Michelin ownership is a French tyre and mobility group's balance sheet and European reach behind a UK telematics operation — a different kind of stability from the venture-backed vendors in this category. Pricing is not published; the company takes enquiries through a call-back request rather than a self-serve quote form.
What MICHELIN Connected Fleet does well
- Backed by Michelin, a large European (French) group
- 350+ telematics specialists available to customers
- AI dashcams alongside core tracking
- Long-running UK telematics operation under new ownership
- European group ownership rather than private equity
Where MICHELIN Connected Fleet falls short
- No published pricing; sales-led enquiry process only
- United Kingdom entity, so adequacy rather than EEA jurisdiction
- Brand transition from Masternaut may still cause confusion
- No self-serve trial or quote tool on the site
Standout feature. A UK telematics operation now carrying the balance sheet and reach of Michelin, one of Europe's largest industrial groups.
Pros and Cons
Pros
- Backed by Michelin, a large European (French) group
- 350+ telematics specialists available to customers
- AI dashcams alongside core tracking
- Long-running UK telematics operation under new ownership
- European group ownership rather than private equity
Cons
- No published pricing; sales-led enquiry process only
- United Kingdom entity, so adequacy rather than EEA jurisdiction
- Brand transition from Masternaut may still cause confusion
- No self-serve trial or quote tool on the site
Alternatives to MICHELIN Connected Fleet
Frequently Asked Questions
What is MICHELIN Connected Fleet?
MICHELIN Connected Fleet is the rebranded Masternaut, a British fleet telematics and dashcam provider that Michelin acquired and has been folding into its own connected-fleet brand. The legal entity, Masternaut Limited, still holds the contracts and describes more than 350 fleet telematics specialists supporting customers, on top of the tracking, driver safety and AI dashcam product Masternaut sold under its own name for years.
Where is MICHELIN Connected Fleet based?
MICHELIN Connected Fleet operates from Leeds, England, United Kingdom, which places it under United Kingdom (adequacy decision, outside the EEA).
What does MICHELIN Connected Fleet cost?
Quote-based; demo on request.
Who is MICHELIN Connected Fleet best for?
Fleets wanting telematics backed by a large European group. A UK telematics operation now carrying the balance sheet and reach of Michelin, one of Europe's largest industrial groups.
What are the drawbacks of MICHELIN Connected Fleet?
No published pricing; sales-led enquiry process only. United Kingdom entity, so adequacy rather than EEA jurisdiction. Brand transition from Masternaut may still cause confusion. No self-serve trial or quote tool on the site.
Is MICHELIN Connected Fleet a good alternative to Samsara?
MICHELIN Connected Fleet is built as a European alternative to Samsara: British fleet telematics and AI-dashcam provider, formerly Masternaut, now owned by Michelin. It will not be a like-for-like feature match in every respect, so check the review above for where the two genuinely differ before switching.
How does MICHELIN Connected Fleet compare to other Fleet Management Software?
MICHELIN Connected Fleet is one of several European Fleet Management Software we cover. It is most often compared with Samsara, Verizon Connect, Motive.