K4G
Key marketplace run by K4G LTD (England and Wales) through a registered branch in Cyprus
Summary table
| Company | K4G LTD |
|---|---|
| Category | PC Game Stores |
| Headquarters | Nicosia (branch), United Kingdom |
| Founded | Not stated |
| EU Presence | Yes - registered branch in Cyprus (EU); company incorporated in England and Wales |
| Data Location | Not stated on the pages we read |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Game keys by platform (Steam, EA App, Battle.net, Uplay, Xbox, Rockstar, Epic, Nintendo Switch), software, subscriptions and gift cards, in-game items, K4G VIP subscription, affiliate programme |
| Pricing | Priced per offer, mostly in euro. The menu highlights a 'Top Games Only 3 EUR' collection, and the K4G VIP terms list a monthly fee plus VAT and an operational fee. |
| Best For | Buyers who hunt cheap keys across platforms and accept a marketplace with a commercial-agent model |
| Replaces | Steam |
Our review
K4G's terms identify K4G LTD, a company incorporated under the laws of England and Wales under number 13138568, acting through its registered branch in Cyprus, with its office at Agias Elenis 4, Michaelides Building, 1060 Nicosia.
The terms call K4G a Commercial Agent, so sellers on the site contract with buyers. Reading date for the pages behind this review: 4 November 2026.
Who operates K4G?
K4G LTD is the service provider and data controller named in the terms, privacy text and VIP regulations. The branch is in Nicosia, Cyprus.
The terms are governed by the laws of Cyprus, with disputes going to the courts of the registered seats.
How does the K4G model work?
K4G acts as a commercial agent, so the seller on an offer is not always K4G itself. The terms place VAT liability for items on the website with the sellers, even if it could pass to K4G LTD.
Besides games, the catalogue covers software, subscriptions, gift cards, in-game items and accounts.
What does K4G VIP add?
K4G VIP is a paid subscription with its own regulations, with a price quoted in euro plus VAT and an operational fee. The cut-off text we read shows no exact amount, so none is quoted here.
The shop also runs an affiliate programme advertised in the menu.
Points against
K4G is a marketplace, so the seller differs from the operator and buyer protection depends on the terms. The operator is a UK company that acts through a Cyprus branch, which is a more complex structure than a plain EU company. Hosting and ultimate ownership are not stated, and the shop sells accounts and other grey-area items that some buyers avoid.
Who K4G fits
Experienced buyers who compare marketplace offers. For a plain single-operator key store, see Gamesplanet.
What works, what does not
Pros
- Operator, number and Nicosia address in the terms
- Cyprus law and local courts in the terms
- Wide platform coverage in the menu
- Software and gift cards in the same shop
- Affiliate and VIP programmes with written terms
Cons
- UK parent entity acting through a branch
- Seller differs from operator
- Hosting not stated
- Accounts and in-game items sold next to games
Pros and Cons
Pros
- Operator, number and Nicosia address in the terms
- Cyprus law and local courts in the terms
- Wide platform coverage in the menu
- Software and gift cards in the same shop
- Affiliate and VIP programmes with written terms
Cons
- UK parent entity acting through a branch
- Seller differs from operator
- Hosting not stated
- Accounts and in-game items sold next to games
Alternatives to K4G
More European pc game stores you can weigh against it:
See all European pc game stores or compare them directly against Steam on our alternatives page.
Questions buyers ask
K4G LTD, incorporated in England and Wales under number 13138568, acting through its registered branch in Nicosia, Cyprus.
The user terms state the laws of Cyprus.
Yes. The menu lists software, subscriptions, gift cards, in-game items and accounts next to game keys.