AllYouPlay
PC and Xbox key store run by Ananda Digital Technologies B.V. in Amsterdam
At a glance
| Company | Ananda Digital Technologies B.V. |
|---|---|
| Category | PC Game Stores |
| Headquarters | Amsterdam, Netherlands |
| Founded | Not stated |
| EU Presence | Yes - Netherlands (EU) |
| Data Location | Amazon Web Services EU (Frankfurt) and Microsoft Azure Germany (Frankfurt), per the legal notice |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | PC and Xbox game keys, gift cards, bundles, genre browsing, sale sections, help pages, legal notice with hosting providers |
| Pricing | Priced per game in euro. The homepage shows Phantom Blade Zero at 55.29 EUR after an 8% reduction from 59.99 EUR, and Way of the Hunter 2 at 39.99 EUR. |
| Best For | Buyers who want a Dutch operator that names its hosting providers |
| Replaces | Steam |
Full review
AllYouPlay's legal notice says the store is operated by Ananda Digital Technologies B.V., Herengracht 420, 1017 BZ Amsterdam, registered with the Kamer van Koophandel under number 71017216.
The store sells official game keys for PC and Xbox, and the terms say agreements for digital content are concluded with the Dutch company. Source pages opened on 4 November 2026.
Who operates AllYouPlay?
Ananda Digital Technologies B.V. is a private limited company with VAT number NL858548033B01 and Y. Ceylan as managing director. The notice gives social capital of 1.00 EUR.
The notice also names a developer, a Turkish limited company in Izmir, so part of the technical work sits outside the EU. The ultimate owner is not stated.
Where is the data hosted?
The legal notice lists Amazon Web Services EU (Frankfurt), operated by Amazon Web Services EMEA SARL in Luxembourg, and Microsoft Azure Germany (Frankfurt), operated by Microsoft Ireland Operations Limited.
Both hosts belong to US groups, a fact the notice does not comment on. The terms are governed by Dutch law.
What does the store sell?
The navigation lists Platforms (Xbox, PC), Gift Cards, Bundles, a seasonal sale and eleven genres. Items are keys, so games run in the library of the activating platform.
The privacy policy text we read carries an update date of 19 November 2020.
Where it falls short
AllYouPlay sells keys, so there is no own client or library. A Turkish developer company is named in the legal notice, and both named hosting providers are subsidiaries of US groups. The privacy policy we read dates from November 2020.
Who AllYouPlay fits
Buyers who want key purchases from a Dutch company with named EU hosting. For an optional-client DRM-free store, see GOG.
Strengths and weaknesses
Pros
- Company, KvK number, VAT number and address in the legal notice
- Hosting locations named (Frankfurt)
- Prices in euro on the homepage
- Dutch law in the terms
- PC and Xbox keys in one store
Cons
- Developer company in Turkey named
- Named hosts are subsidiaries of US groups
- Privacy policy dated November 2020
- No client or library of its own
Pros and Cons
Pros
- Company, KvK number, VAT number and address in the legal notice
- Hosting locations named (Frankfurt)
- Prices in euro on the homepage
- Dutch law in the terms
- PC and Xbox keys in one store
Cons
- Developer company in Turkey named
- Named hosts are subsidiaries of US groups
- Privacy policy dated November 2020
- No client or library of its own
Alternatives to AllYouPlay
Alternatives from Europe in the pc game stores group:
See all European pc game stores or compare them directly against Steam on our alternatives page.
Questions buyers ask
Ananda Digital Technologies B.V., Herengracht 420, 1017 BZ Amsterdam, KvK number 71017216.
The legal notice lists Amazon Web Services EU (Frankfurt) and Microsoft Azure Germany (Frankfurt).
Yes. The navigation lists Xbox and PC platforms, gift cards and bundles.