Effectory
Survey-first employee feedback from Amsterdam and Munich
Quick Overview
| Company | Effectory B.V. |
|---|---|
| Category | Employee Engagement Software |
| Headquarters | Amsterdam, Netherlands |
| Founded | Not stated |
| EU Presence | Yes - Netherlands (EU) |
| Data Location | EU (EEA), Microsoft hosting per its processor list |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Engagement surveys, lifecycle surveys, benchmarking, action planner, HRIS integration, employee dashboard, SSO on higher packages |
| Pricing | Quote on request; Starter, Professional and Expert packages |
| Best For | HR teams that want a survey programme with benchmarks and external expertise |
| Replaces | Culture Amp, Qualtrics EmployeeXM, Peakon |
Detailed Review
Effectory describes itself as an employee feedback provider with around 200 specialists in Amsterdam and Munich. Its platform collects feedback through surveys and presents the results in an online dashboard with trends, strengths and downloadable reports.
The legal entities are Effectory B.V. (trade register number 72541644, Rokin 16, Amsterdam) and Effectory Deutschland GmbH (HRB 164901, Munich). The company says it supports more than 1,200 organisations and offers surveys in 60 languages.
How the packages are built
The pricing page lays out three packages. Starter includes password or MFA login, up to 3 languages, roughly 5 coordinators, branding templates, the results dashboard, benchmarking, an action planner and HRIS integration.
Professional adds single sign-on, up to 5 languages, around 175 coordinators and custom segments based on extra employee attributes. Expert adds deeper customisation of benchmarks, themes and group anonymity. No prices are published.
Hosting and processors
The privacy policy lists its data sub-processors with a location for each. Microsoft hosts the web application and stores survey data in the EU (EEA), and MailJet sends survey invitations from the EU.
The same list names analytics and marketing tools, so a buyer should read it before signing and ask which of them touch survey respondents.
Where it fits
Effectory suits organisations that run a recurring survey programme and want benchmarks by country and industry. It is built around the survey cycle rather than around continuous reviews or goals.
Teams that want performance management in the same product will need another tool next to it.
Limitations to Consider
No published prices. Survey-centred, so reviews, goals and 1:1s are not part of the product. Analytics and marketing processors are listed in the privacy policy.
Who Should Use Effectory
Mid-size and large employers that want a recurring survey with benchmarks and expert support.
Pros and Cons
Pros
- Dutch and German legal entities with register numbers
- Benchmarks by country and industry
- Action planner built into the results
- Processor list with locations published
- Packages for different coordinator counts
Cons
- Prices only by quote
- Not a performance management suite
- Fewer self-serve options for small teams
- Language and coordinator limits depend on the package
Alternatives to Effectory
Other European employee engagement software worth comparing before you decide:
Leapsome
Germany · Berlin platform that puts engagement surveys next to reviews and OKRs
People Insight
United Kingdom · London employee listening platform with managed or self-run survey programmes
Winningtemp
Sweden · Gothenburg pulse platform with heatmaps, benchmarks and temperature meetings
Small Improvements
Germany · Berlin review and feedback tool with pulse surveys at published per-user prices
See all European employee engagement software or compare them directly against Culture Amp on our alternatives page.
Frequently Asked Questions
Its privacy policy lists Microsoft as the hosting sub-processor for the web application and stored data, with the location given as the EU (EEA).
No. The plans page offers a quote and a demo for the Starter, Professional and Expert packages.
Its privacy policy names Effectory B.V. in Amsterdam and Effectory Deutschland GmbH in Munich as the controllers, each with a trade register number.