Bokadirekt
Stockholm beauty and wellness booking marketplace that ranks salons in its search by subscription tier.
Quick Overview
| Company | Bokadirekt i Stockholm AB |
|---|---|
| Category | Appointment Scheduling Software |
| Headquarters | Stockholm, Sweden |
| EU Presence | EU (Sweden) |
| Open Source | No |
| Pricing | Free plan / Mini from 295 SEK, Plus from 395 SEK, Premium from 695 SEK per month for 1 user, scaling with team size |
| Replaces | Treatwell, Fresha, Booksy |
Detailed Review
Bokadirekt is the Nordic counterpart to Planity and Salonkee: a consumer marketplace for salons, barbers and wellness businesses, with the software behind it bundled into the same subscription. Where it differs sharply is the pricing mechanic — the plan a salon buys sets its visibility in Bokadirekt's own search results, from limited placement on Mini to top-of-list priority on Premium.
Prices are published and scale with team size: Mini from 295 SEK a month, Plus from 395 SEK, Premium from 695 SEK, each for a single user, with a free plan for a bare digital calendar and no public listing. SMS and email marketing, review responses and a card payment terminal integration are folded into the higher tiers.
Bokadirekt i Stockholm AB is registered in Stockholm, Sweden, and is the first tool in this entire category from a Nordic jurisdiction. Buying visibility by subscription tier is a more direct trade than Planity's or Salonkee's flatter marketplace model, and worth weighing against it before assuming more expensive automatically means more customers.
What Bokadirekt does well
- Consumer marketplace with search ranking by tier
- Published pricing that scales with team size
- SMS, email marketing and review tools included
- Card payment terminal integration
- First Nordic-jurisdiction entrant in this category
Where Bokadirekt falls short
- Search ranking tied directly to subscription tier
- Marketplace reach concentrated in Sweden
- Prices in SEK, not euros
- Beauty and wellness focus, not general appointments
Standout feature. Visibility in its own marketplace is sold by subscription tier — the clearest pay-for-placement model in this category.
Pros and Cons
Pros
- Consumer marketplace with search ranking by tier
- Published pricing that scales with team size
- SMS, email marketing and review tools included
- Card payment terminal integration
- First Nordic-jurisdiction entrant in this category
Cons
- Search ranking tied directly to subscription tier
- Marketplace reach concentrated in Sweden
- Prices in SEK, not euros
- Beauty and wellness focus, not general appointments
Alternatives to Bokadirekt
Frequently Asked Questions
What is Bokadirekt?
Bokadirekt is the Nordic counterpart to Planity and Salonkee: a consumer marketplace for salons, barbers and wellness businesses, with the software behind it bundled into the same subscription. Where it differs sharply is the pricing mechanic — the plan a salon buys sets its visibility in Bokadirekt's own search results, from limited placement on Mini to top-of-list priority on Premium.
Where is Bokadirekt based?
Bokadirekt operates from Stockholm, Sweden, which places it under EU (Sweden).
What does Bokadirekt cost?
Free plan / Mini from 295 SEK, Plus from 395 SEK, Premium from 695 SEK per month for 1 user, scaling with team size.
Who is Bokadirekt best for?
Beauty and wellness businesses in Sweden. Visibility in its own marketplace is sold by subscription tier — the clearest pay-for-placement model in this category.
What are the drawbacks of Bokadirekt?
Search ranking tied directly to subscription tier. Marketplace reach concentrated in Sweden. Prices in SEK, not euros. Beauty and wellness focus, not general appointments.
Is Bokadirekt a good alternative to Treatwell?
Bokadirekt is built as a European alternative to Treatwell: Stockholm beauty and wellness booking marketplace that ranks salons in its search by subscription tier. It will not be a like-for-like feature match in every respect, so check the review above for where the two genuinely differ before switching.
How does Bokadirekt compare to other Appointment Scheduling Software?
Bokadirekt is one of several European Appointment Scheduling Software we cover. It is most often compared with Treatwell, Fresha, Booksy.