European Alternatives to eBay
Looking for a European alternative to eBay? For users residing in the EU, eBay GmbH in Kleinmachnow, Germany is named as the contracting party, while eBay Inc. is American. eBay may change selling fees with 14 days' notice, and sellers stay liable for eBay fees on sales made through eBay even if payment is arranged outside eBay.
The European marketplaces below are run by companies in Lithuania, France, Spain, the Netherlands, Germany, Italy, Austria and Norway, with fee models from free selling to paid promotion.
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11 European Alternatives to eBay
Vinted
Fee-free selling marketplace run from Vilnius
Back Market
Marketplace with 12-month minimum commercial warranty
Wallapop
Barcelona marketplace with mandatory shipping protection
Marktplaats
Dutch marketplace run by Marktplaats B.V. in Amsterdam
Kleinanzeigen
German classifieds platform run from Berlin
Subito
Italian marketplace with paid ad promotion options
willhaben
Austrian marketplace run by willhaben internet service GmbH
FINN.no
Norwegian marketplace owned by Vend Marketplaces AS
Tradera
Swedish auction and fixed-price marketplace run from Stockholm
rebuy
Berlin recommerce operator behind rebuy.de
Shpock
Austrian classifieds app operated from Vienna
Key takeaways
- For EU residents, eBay's user rules name eBay GmbH in Kleinmachnow, Germany, as the contracting party, while eBay Inc. is American.
- eBay may change its selling fees by posting the new fees on its site 14 days in advance.
- A seller on eBay remains liable for eBay fees on a sale made through eBay, even when payment is arranged outside eBay.
- Vinted states that uploading and selling items is free, and the buyer pays a mandatory fee at checkout.
- Back Market states a commercial warranty of at least 12 months and a 30-day withdrawal right.
Why people leave eBay
eBay is an online marketplace operated from the United States by eBay Inc., where private people and businesses sell new and used goods to each other. For users who live in the EU, eBay's own user rules name a German company, eBay GmbH in Kleinmachnow, as the contracting party. The parent behind that company is American, which matters if you care where the final say over your account sits.
People rarely leave eBay for legal reasons first. The usual trigger is money or friction: a fee schedule that sellers do not control, a sale that has to be settled inside the platform, or a local buyer who would simply rather use the marketplace everyone in their own country already opens. A Dutch seller and a Spanish seller often want different things, and a single global marketplace answers neither well.
What follows compares eBay with eleven marketplaces run from Lithuania, France, Spain, the Netherlands, Germany, Italy, Austria, Norway and Sweden. We could read eBay's user rules but not a current fee schedule, so we say nothing about eBay's percentages. On the European side, we state only what each operator's own pages told us.
- Selling fees can change on 14 days' notice eBay's user rules say it may change its selling fees by posting the change on the site 14 days ahead. A seller who priced a stock of items against one fee schedule can therefore be selling under another a fortnight later. That is a normal clause for a platform, yet it puts the pricing of your side business in someone else's hands. Marketplaces that charge nothing to sell make this risk smaller.
- Taking the payment elsewhere does not remove the fee According to eBay's own terms, a seller stays liable for eBay fees on a sale made through eBay even when the buyer and seller agree to arrange payment outside eBay. Moving a deal to a bank transfer or cash therefore does not save the fee, and the rule exists to stop exactly that. If you resent paying a platform for a sale you finished yourself, a classifieds site works differently.
- The contract sits with a German entity under an American parent For EU residents, eBay names eBay GmbH in Kleinmachnow, Germany, as the contracting party, while eBay Inc. is a US company. That is better than a pure US contract, because a German entity sits inside European consumer law. Even so, the group answers to a US parent, and some buyers and sellers prefer an operator that is European from the top down.
- One global marketplace, many national habits Vinted, Wallapop, Marktplaats, Kleinanzeigen, willhaben, FINN.no, Subito and Tradera were each built around one country or one kind of goods. Back Market sells refurbished devices with a stated warranty. If most of your buyers are neighbours, a local site can reach them directly and in their own language, which a worldwide listing does not guarantee.
What you have to replace, not just match
eBay is not one thing to replace. A casual clear-out of clothes needs a different marketplace from a refurbished laptop purchase, and both differ from a regular seller shipping stock. Decide which of those you do before picking a site, because the European options split along those lines.
For clothes and household items sold by private people, Vinted removes the seller fee and moves a mandatory fee onto the buyer. For phones and laptops bought with a warranty, Back Market states a commercial warranty of at least 12 months. For general local trade, pick the national site: Wallapop in Spain, Marktplaats in the Netherlands, Kleinanzeigen in Germany, Subito in Italy, willhaben in Austria, FINN.no in Norway or Tradera in Sweden.
What you cannot take with you is your selling history. Feedback and ratings built up on eBay stay on eBay, so a seller who relied on a long record starts from zero elsewhere. Active listings, photos and descriptions have to be recreated by hand, and none of the pages we read describe an import from eBay.
The alternatives compared
| Position | Tool | Headquarters | Pricing | Jurisdiction |
|---|---|---|---|---|
| #1 | Vinted | Vilnius, Lithuania | Uploading and selling cost the seller nothing. A compulsory Vinted fee is added for the buyer at checkout, and its size is missing from the pages we read. | EU (Lithuania) |
| #2 | Back Market | Paris, France | Each listing carries its own product price. The terms of sale mention no buyer fee. Breakage and theft insurance can be added, with a price that depends on the product price and chosen options. Delivery is usually billed on top. Sellers owe service fees under art. 4.3, but the amounts are absent from the pages we read. | EU (France) |
| #3 | Wallapop | Barcelona, Spain | Listings can be promoted through paid visibility services. Shipped purchases carry a compulsory Wallapop Protection fee for the buyer. The terms we read name no listing fee for sellers. | EU (Spain) |
| #4 | Marktplaats | Amsterdam, Netherlands | Absent from the pages we read. A tariff page for single listings exists, but we did not extract figures for private sellers. | EU (Netherlands) |
| #5 | Kleinanzeigen | Berlin, Germany | The pages we read give no figure. | EU (Germany) |
| #6 | Subito | Milan, Italy | Promoting an ad costs between EUR 0.60 (Metti in vetrina) and EUR 3.99 (In evidenza). Super boost starts at EUR 0.90, Rimetti in cima at EUR 0.95 and Urgente at EUR 0.70. No update date appears on the page. We did not verify whether private sellers publish for free. | EU (Italy) |
| #7 | willhaben | Vienna, Austria | The pages we read give no figure. | EU (Austria) |
| #8 | FINN.no | Oslo, Norway | The pages we read give no figure. | EEA, not EU (Norway) |
| #9 | Tradera | Stockholm, Sweden | A sold item attracts a 10% commission on the final price, with a floor of 3 kr and a cap of 200 kr (SEK). Private sellers post 100 ads per month at no charge; from ad 101 the price page lists 3 to 10 kr per ad, and 10 kr for an unsold ad in most categories. The price page carries no validity date. | EU (Sweden) |
| #10 | rebuy | Berlin, Germany | No figure is given. The terms page we fetched returned only its title. | EU (Germany) |
| #11 | Shpock | Vienna, Austria | The basic functions cost nothing. On payments made via PayPal the seller owes the operator a commission (incl. VAT) on the whole amount paid, and the terms page leaves the rate out. A buyer is charged just the agreed item price. Shpock+ premium features are priced inside the mobile apps; the terms page lists no amounts. | EU (Austria) |
How each alternative compares to eBay
Best for: Private sellers who want to list items without paying any seller fee
Vinted, UAB is registered in Vilnius under number 302767152, and its EU imprint names that company as the operator. UK users get a separate contract with Vinted Platform Limited in London. Vinted states that uploading and selling items costs nothing, so the whole price of a sale reaches the seller, whereas eBay can change its selling fees on 14 days' notice.
The cost moves to the buyer, who pays a mandatory fee at checkout whose amount we could not read. The buyer also has to report a lost, damaged or not-as-described item within 2 calendar days of the delivery notice, and Vinted says its refund policy is not insurance. Hosting was not stated. Compared with eBay, the bargain is simple: cheap for the seller, stricter for the buyer.
What Vinted does better than eBay
- No fees for uploading or selling, where eBay charges sellers and may change the fees on 14 days' notice
- A Lithuanian operator with a published registration number, not an American parent
- A refund policy for orders made through Vinted, as part of the checkout
- Separate UK entity named for UK users
Where Vinted is a step down from eBay
- Buyers pay a mandatory fee on every order, so the item looks dearer to them
- Only 2 calendar days to report a problem after the delivery notice
- Hosting location and fee amount were not stated on the pages we read
Standout against eBay. It is the only marketplace on this page that states selling is free for everyone.
Best for: Buyers and sellers of refurbished electronics who value a stated warranty over price
Jung SAS runs Back Market from 199 Rue Championnet in Paris and is registered as RCS Paris 804 049 476. The terms of sale state a commercial warranty of at least 12 months, a statutory conformity guarantee of two years from delivery and a 30-day withdrawal right. That stated promise is what sets it apart from the person-to-person sites on this page.
The terms describe no fee charged to buyers, although delivery is normally charged and optional breakage and theft insurance is priced separately. Sellers pay service fees under article 4.3, but we did not find the amounts. Accessories may be compatible rather than original. Back Market is a place for devices, so do not expect it to take your wardrobe.
What Back Market does better than eBay
- Commercial warranty of at least 12 months stated in the terms of sale
- A 30-day withdrawal right written into the terms
- French operator with a Paris trade register entry and published street address
- Optional breakage and theft insurance for buyers
Where Back Market is a step down from eBay
- Limited to devices, so it is no general replacement for eBay
- Seller service fee amounts were not stated on the pages we read
- Delivery is normally charged, and accessories may not be original
Standout against eBay. It puts a warranty length in the terms, which no person-to-person site here does.
Best for: Sellers and buyers in Spain who ship items and accept a protection fee
Wallapop, S.L.U. is based at Avenida Meridiana 89 in Barcelona, with tax ID B-66049057, and its legal notice says so plainly. Money comes from optional paid visibility and from a protection fee on shipped purchases. The terms we read state no seller listing fee, which makes the site comparable with eBay for casual sellers who list a few things.
Buyers face a mandatory Wallapop Protection fee on shipped purchases, section 13.6.2 of the terms, and the amount was not stated. They also have a maximum of 48 hours from the carrier's delivery notification to claim, and later claims are rejected. Check shipping before you commit: Wallapop shows the shipping price before purchase, which helps.
What Wallapop does better than eBay
- Spanish operator with registered office and tax ID in the legal notice
- Shipping price shown before purchase
- Visibility boosts are optional and paid, with no seller listing fee stated
- Buyer protection built into shipped purchases
Where Wallapop is a step down from eBay
- A 48-hour claim window is short, and later claims are rejected
- Mandatory protection fee for buyers on shipped purchases, amount unstated
- Strongest in Spain, so buyers elsewhere are scarce
Standout against eBay. Protection is mandatory on shipped purchases, so every shipped sale is covered the same way.
Best for: People in the Netherlands who want a Dutch operator instead of a US one
Marktplaats B.V. in Amsterdam runs Marktplaats and is registered as KvK 28058712, according to the privacy statement. A tariff page for single listings exists, but private-seller figures were not extracted, and hosting, features and buyer protection were not stated on the pages we read. We therefore cannot compare its fees with eBay's, and we do not guess at them.
What Marktplaats does better than eBay
- Dutch contracting party with a published KvK number
- Not an American company, unlike eBay Inc.
Where Marktplaats is a step down from eBay
- Seller fees, buyer protection and hosting could not be verified on the pages we read
Standout against eBay. We verified the operator and its registration, nothing more.
Best for: People in Germany who prefer a classifieds site to a global marketplace
kleinanzeigen.de GmbH in Berlin runs Kleinanzeigen and is listed as HRB 272623 B at the Amtsgericht Charlottenburg, according to its imprint. The pages we read gave no seller fee, no feature list and no hosting details, so this entry stays short. Whether it is cheaper than eBay for you is something to check on its own fee page.
What Kleinanzeigen does better than eBay
- German GmbH with a commercial register entry that is published in the imprint
- Not an American company, unlike eBay Inc.
Where Kleinanzeigen is a step down from eBay
- Fees, buyer protection and hosting were not stated on the pages we read
Standout against eBay. Its imprint gives a clear commercial register entry, and we found nothing else we could verify.
Best for: Sellers in Italy who will pay a small amount to push an ad
Subito.it S.r.l. operates from Via B. Crespi 19 in Milan, according to its general conditions. The promotion page lists prices as from-prices: Metti in vetrina from EUR 0.60, Urgente from EUR 0.70, Super boost from EUR 0.90, Rimetti in cima from EUR 0.95 and In evidenza up to EUR 3.99. That is a different model from a commission on the sale.
The promotion page shows no date, so the prices may have moved. We could not verify whether private sellers publish for free, because the help page returned an error, and no registration number appeared on the page we read. Treat Subito as an Italian-market option whose cost depends on how much visibility you buy.
What Subito does better than eBay
- Promotion prices are published as from-prices, starting at EUR 0.60
- Italian operator with a named Milan address
- You pay for visibility, not a share of the sale price
Where Subito is a step down from eBay
- Free publishing for private sellers could not be verified
- The price page shows no date, and no registration number was stated
- Visibility costs money on top of the listing
Standout against eBay. Its promotion list, from EUR 0.60 to EUR 3.99, is the most detailed price table among the marketplaces we could read.
Best for: People in Austria who want an Austrian company behind their listings
willhaben internet service GmbH in Vienna runs willhaben and appears in the Firmenbuch as FN 271791 v with UID ATU62224319, according to the imprint. Fees, features, hosting and buyer protection were not stated on the pages we read, so this entry says nothing about price against eBay. That is a gap in our reading, not a finding about willhaben.
What willhaben does better than eBay
- Austrian GmbH with Firmenbuch number and UID published
- Not an American company, unlike eBay Inc.
Where willhaben is a step down from eBay
- Seller fees, hosting and buyer protection could not be verified
Standout against eBay. The imprint names both its Firmenbuch number and its UID, and we could confirm no more than that.
Best for: People in Norway who want a Norwegian owner rather than a US platform
Vend Marketplaces AS at Grensen 5/7 in Oslo owns FINN.no. We state no company number, because the sources we read disagreed on it. Fees, features, hosting and buyer protection were not stated on the pages we read. Norway sits in the EEA, not the EU, so the legal position differs a little from the other entries here.
What FINN.no does better than eBay
- Norwegian owner with a named Oslo address
- Not an American company, unlike eBay Inc.
Where FINN.no is a step down from eBay
- A company number could not be confirmed, and fees were not stated
Standout against eBay. It is the one entry here outside the EU, although inside the EEA.
Best for: Sellers in Sweden who accept a commission in return for free postings
Tradera's user agreement is entered into with Tradera Marketplace AB, organisation number 556569-4642, Solnavägen 3H in Stockholm. Private sellers get 100 free postings a month. From the 101st ad the price page states 3 to 10 kr per ad, and 10 kr per unsold ad in most categories. Fees therefore reach you at two points, which differs from Vinted.
Sold items carry a commission of 10% of the final price, minimum 3 kr and maximum 200 kr. The price page shows no validity date. Buyer protection may be mandatory or optional, its fee varies with item characteristics and order value, and the fee is shown before an order or binding bid is completed. Hosting and ownership were not stated.
What Tradera does better than eBay
- Swedish operator with an organisation number in the terms
- Commission applies only to sold items, capped at 200 kr
- Buyer protection fee is shown before the order or bid is completed
Where Tradera is a step down from eBay
- A 10% commission means fees apply where Vinted charges none
- The price page shows no validity date
- Buyer protection fee varies with the item and the order value
Standout against eBay. The 200 kr cap means the commission stops growing on expensive items.
Best for: People in Germany who want a German recommerce company instead of a US marketplace
rebuy recommerce GmbH in Berlin operates rebuy.de and is entered as HRB 109344 B at the Amtsgericht Charlottenburg, as shown in its imprint. The terms page we fetched showed only its title, so fees, features, hosting and buyer protection are unknown to us. Treat any comparison with eBay as unfinished until you have read its own terms.
What rebuy does better than eBay
- German GmbH with a commercial register entry in the imprint
- Not an American company, unlike eBay Inc.
Where rebuy is a step down from eBay
- Its terms page could not be read, so fees and protection are unverified
Standout against eBay. It is a recommerce company by its own description, not a classifieds board.
Best for: People in Austria who sell through an app and pay by PayPal
finderly GmbH & Co. KG operates Shpock from the SPACES Icon Tower in Vienna and is registered at the Handelsgericht Wien as FN 571824 v, UID ATU 77635846. Basic functions are free, buyers pay only the agreed item price, and payment runs through PayPal handled by the platform. Shpock+ adds premium features priced inside the mobile apps.
The seller pays a commission, including VAT, on the total amount paid through PayPal, and the terms page does not state the rate. Under the general terms the operator also keeps a non-exclusive licence to posted content after the user deletes the account. Compared with eBay, free basics are an advantage, while an unstated rate makes the cost impossible to check.
What Shpock does better than eBay
- Basic functions are free of charge
- Buyers pay only the agreed item price
- Austrian operator with Handelsgericht Wien registration published
Where Shpock is a step down from eBay
- The PayPal commission rate is not stated on the terms page
- The operator keeps a licence to posted content after account deletion
- Shpock+ prices are not stated on the terms page
Standout against eBay. Free to use, with the seller commission visible only once PayPal payment is involved.
What actually breaks when you switch
Start with open sales. If a buyer has paid or an item is in transit, finish those on eBay, and remember that the fees on them remain yours even if you settle by another route. Then end the remaining listings on a date you choose, so the new site starts with a clean list.
Expect different rules on each side. Claim windows range from 2 calendar days on Vinted to 48 hours on Wallapop, payment and shipping flows are built into some sites and absent from others, and fee models differ, from nothing for sellers to a 10% commission on Tradera. None of the pages we read describes importing eBay history, so reputation and listings are rebuilt by hand.
Which European marketplace is cheapest for a private seller leaving eBay?
On the evidence we gathered, Vinted is the cheapest for the seller, because Vinted states there are no fees for uploading or selling items. The cost moves to the buyer, who pays a mandatory fee at checkout. Tradera is the opposite case: private sellers get 100 free postings a month, but sold items carry a 10% commission with a minimum of 3 kr and a maximum of 200 kr.
For Marktplaats, Kleinanzeigen, willhaben, FINN.no and rebuy we could not read a seller fee at all, so we cannot rank them on price. Open the fee page of the marketplace you choose before you list, and compare it with what eBay currently charges you, since we did not read eBay's schedule either.
Can I keep my eBay feedback and listings when I move?
No page we read describes a way to carry eBay feedback to a European marketplace, and ratings are normally held by the marketplace that collected them. Assume your reputation starts again. If your eBay record is long, keep your account open for a while and mention the move to regular buyers.
Listings have to be recreated. Photos and descriptions can be reused, but each marketplace has its own categories, shipping options and rules for what may be posted. Start with the ten items that sell fastest and see how the new site behaves before moving the rest.
Which one to pick
Choose Vinted if you sell as a private person and want to pay no seller fee, and Back Market if the item is a phone or laptop and you want a stated warranty. Choose the national site, such as Wallapop, Marktplaats, Kleinanzeigen, Subito, willhaben, FINN.no, Tradera or Shpock, if your buyers live in that country.
The honest limit is reach. eBay lists goods for buyers across many countries, while a national marketplace gets you buyers in one. If you sell rare items to collectors abroad, a local site may be a poor fit. Test with a handful of listings before you close the eBay account.
Frequently Asked Questions
It depends on what you sell. Vinted from Vilnius is the pick for private sellers who want no seller fees. Back Market from Paris suits refurbished electronics with a stated 12-month commercial warranty. Wallapop is the local option in Spain, Marktplaats in the Netherlands, Kleinanzeigen in Germany, Subito in Italy, willhaben in Austria and FINN.no in Norway.
eBay Inc. is American. For users who live in the EU, eBay's user rules name eBay GmbH in Kleinmachnow, Germany, as the contracting party. So your contract is with a German entity, while the group behind it is based in the United States. We did not verify further details of the group structure.
Yes. eBay's user rules say a seller stays liable for eBay fees on a sale made through eBay even if payment is arranged outside eBay. The rule applies to sales that began on eBay. It does not change what you owe on other marketplaces, whose own terms apply.
Vinted states that there are no fees for uploading or selling items, and Shpock lists basic functions as free, though its sellers pay a commission on PayPal payments at a rate we could not read. Wallapop and Subito charge for optional visibility, with Subito promotion starting from EUR 0.60. Always check the live fee page first.
Back Market is the one that states a warranty: a commercial warranty of at least 12 months, a statutory conformity guarantee of two years from delivery and a 30-day withdrawal right. The person-to-person sites on this page give shorter protection, such as 2 calendar days to report a problem on Vinted and 48 hours on Wallapop.
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